Recently, the author obtained from the Federation of Thai Industries the 2021 car sales and pickup truck sales data of the Thai market, through the total table compiled by the author, it can be very obvious that the production of Thai cars in 2021 did not decrease but increased, the total output of cars reached more than 1.686 million units, an increase of 18.1% over 2020, of which the output of pickup trucks and PPV (PPV is based on pickup trucks to build SUV models) reached 1.05 million units, an increase of 21.9% year-on-year. Among them, Thailand's automobile export volume is also very large, accounting for 56.7% of the total output, which can be described as a complete automobile production and export power, of which the export volume of pickup trucks and PPV reached 685,000 units, an increase of 44.1% year-on-year. Thailand's sharp increase in auto exports last year was driven by a global economic recovery, as well as a marked increase in auto parts exports.
What needs to be mentioned here is the rise of Thailand, the "Detroit of the East", which is also policy-oriented, and the Thai government has been actively attracting foreign investment since the 1980s. A series of preferential tax incentives have been launched to attract direct investment by Japanese companies, meeting the growing domestic market. In the 1990s, the Thai government began to gradually relax the policy of restricting foreign investment from fully controlling local auto companies, until the restriction on the proportion of shares was officially lifted in 1997. It is also in this way that Thailand has entered the era of explosion of production and manufacturing, attracting a large number of foreign automobile manufacturers, especially pickup truck products, such as Ford, Toyota, Isuzu and other manufacturers through the establishment of factories in Thailand to form a regional center, the pickup truck products exported to Africa, Southeast Asia, Australia and other regions.
However, in 2021, the Thai auto market is also facing the severe challenges of the new crown epidemic, as well as the shortage of chips and other parts and components, which has a greater impact on the sales of the domestic auto market in Thailand, with total sales of 729,000 units, only 1.6% year-on-year, especially pickup truck sales fell, down 10.9% year-on-year. And we also noticed that pickup truck preferences in the Thai market were different from those in China, with 183,000 single-row pickups sold, accounting for 58.2% of total sales.
In terms of specific pickup sales, Isuzu D-MAX won the championship again and continued to be the most popular pickup truck product in the Thai market, after losing sales to Toyota Hilux in 2018 and 2019, it became the first sales volume in the Thai market in 2020 and 2021, compared with 43.9% of last year's market share, and this year's market share increased slightly. Of course, this is directly related to the extraordinary product power of the new generation of Isuzu D-MAX, its aggressive appearance, new platform, super power and diverse configurations, are ahead of other competitors on the market, and recently the 2022 Isuzu D-MAX has been officially released, and the new generation has many improvements over the old model.
The second place is still Toyota's Hilax, although Hilax has not yet been majorly updated, but with its excellent reputation and durability in the Thai market, it is still sought after by many consumers. The third is the Ford Ranger products that have just been replaced this year, Ford in Thailand in order to maintain competitiveness, but also launched the original 10 years of warranty, this year's new generation of Ford Ranger and Ranger Raptor models will be sold in the Thai market, the new car appearance is more stylish and atmospheric, the details of the cargo box and power have been improved, I believe that this year's market will be more fierce.
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