Hyundai's new Parristi was officially released at the 2022 New York Auto Show, as a mid-term redesign, the car has been optimized and adjusted in the front face design, and the new matrix design replaces the inverted trapezoidal front grille, and the stable and tough atmosphere is more intense. The internal grille extends to the sides and connects with the fang-shaped light cluster, which is extremely impactful. It is also equipped with a new multi-spoke spoke and a four-spoke sports steering wheel...
Do you think it is more "grandfather" than the current model, in fact, Paristi's revamp is still relatively successful, and the overall sense of grade and sport created is much higher than before, and it is more in line with the current young consumers' double standards for the luxury and personality of medium and large SUVs. However, even if this change is good and fragrant, it is still difficult to change the status quo of "water and soil dissatisfaction" in the domestic market.
Paristi is currently the only imported model on sale of Korean modern brands, since entering the domestic market in 2020, with a large displacement of self-absorption and high cost performance, has maintained a high popularity, but this heat has not been converted into sales. You know, Paristi in the overseas market has a large SUV best-selling model in the North American market, IIHS and NHTSA double excellent safety certification and other honors of existence, sales are basically 100,000 + perennial. However, after entering the domestic market, it seems to have entered another extreme, and it is quite difficult to break the annual sales volume.
The reason for this situation is actually due to the influence of many factors.
The first is the niche of the large-displacement self-priming hardcore SUV market, which is destined to meet the needs of only a few people. And it still adopts a load-bearing body design, although it can easily conquer various rugged road conditions with a full-time four-wheel drive system, but in the eyes of many off-road enthusiasts, non-loader is still the best choice for off-road.
In addition, Paristi's proud 3.5L V6 engine can burst out 272 horsepower and 336 Nm of torque, coupled with the smoothness of the 8-speed automatic transmission, both in terms of performance and comfort. However, since this 3.5L engine has been in service for more than ten years, although the stability is good, the lag of the technical level is inevitable. Although the latest 3.8L V6 developed by the overseas version cannot be introduced due to emission problems, this should obviously not be a reason for domestic consumers to pay for the old 3.5L engine.
If you really have sincerity, let Paristi pair the 2.5T engine on the Genisaith, and then adjust the price accordingly, and you can see if this sales have to be doubled. Unfortunately, modern times just cover and refuse to let go.
Before putting it aside, Paristi could also hold the only large-displacement hard-core SUV of the 300,000 level as a selling point, but the tank 500 was sold at a power combination of 3.0T V6+9AT and sold at a price of 335,000 yuan, directly breaking this "monopoly". Everyone is playing the hardcore off-road style, and the configuration and materials have always been the strengths of independent models, in terms of off-road capabilities and performance, the tank 500 is also much higher than The Paristi in the book data. The emergence of tank 500 will definitely affect the few audience groups of Paristi, to say that Paristi also has what is not reached by Tank 500, I think there is only Korean brand and import identity left.
On the influence of Korean brands in the domestic market, if seven or eight years ago, this can be regarded as a strong brand endorsement, but as Beijing Hyundai and Dongfeng Yueda Kia fell from the peak to the bottom in the domestic market, the market appeal of Korean brands has gradually declined, almost to the point of being on an equal footing with French cars. Once dependent has become a shackle to the current development, many consumers are more willing to choose those rapidly rising head independent brands in the face of models of the same level and price.
Korean cars in the domestic sales are not good, dealers naturally can not make money, so inevitably there is a phenomenon of withdrawal from the network, which makes Paris emperor also have to face after-sales maintenance problems, at this time the identity of its imported models, but also led to the problem of difficult accessories, although now the logistics is more developed, Shanghai also has Paris emperor parts reserve warehouse, but in terms of maintenance convenience, or not as good as competitors Toyota Highlander, Volkswagen Tuang and other models. This is also one of the concerns of many consumers in choosing Paristi.
The current Paristi is actually more suitable for some consumers who have a feeling of self-absorption of large displacement, and can endure high car and boat taxes, the decline of Korean brands and after-sales maintenance difficulties. However, in the context of the times wrapped in the concept of consumption continues to move forward, this kind of consumer can only be a minority after all, when the feelings in their hearts are exhausted, where should Paristi, who still clings to his "nature", go?
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