In recent years, Wulong Zhuang Nationality Township in Shizong County has relied on the integrated development model of "agricultural culture and tourism", deeply excavated the characteristics of the Zhuang nationality, innovated and developed the entrepreneurial model, and through poverty alleviation workshops and the establishment of professional cooperatives to produce pure handmade Zhuangjin, Zhuang jewelry and other ethnic handicraft products, to provide employment for the masses of all ethnic groups, to increase income and become rich, to build a communication platform, to promote exchanges and integration, to dig deep into the national connotation, inherit the national culture, and use a pair of diligent hands to embroider a beautiful "brocade" of common prosperity and strength of all ethnic groups in the county.
"My family and two sons are doing embroidery in the cooperative, the farmers come over when they are idle, the embroidery of the cooperative sells well, we sometimes need to rush to work, of course, the income is also very good." Sun Baoyun, the Yi "embroidery lang" from Qicun Village, Caiyun Town, said with a shy smile. The cooperative in the mouth of Big Brother Sun is the Longburui Embroidery Handicraft Professional Cooperative in the innovative model of "cooperative + hand embroidery" explored by Wulong Township, and Wulong Township also vigorously promotes the development of national embroidery and brocade handicrafts through various development models such as "cooperative + enterprise + farmer" and "e-commerce + farmer". There are several people like Sun Dajie who have been attracted by the operation mode of the cooperative, some of them from the ancient city community of Danfeng Street, Longqing Township, Gaoliang Township, and even from Majie Town in Luliang County. Nowadays, there are 1 ethnic brocade embroidery enterprise, 1 cooperative and 4 large self-employed households in the township, providing jobs for more than 500 embroidery girls in the county. In addition, the cooperative also actively negotiated with a number of embroidery art companies in other counties for skills training, product repurchase and sales, and successively undertook two large-scale embroidery trainings with a total of more than 280 people in 15 days, broadening the channels for the technical exchanges of "qiao embroidery girls".
Wulong Zhuang embroidery has the characteristics of smooth stitches, fine handwork, bright colors, etc., and the embroidery products mainly include waistbands, cloth bags, embroidered shoes, turbans, pillow scarves, clothing lace, etc., which is a unique and special embroidery handicraft. In recent years, Wulong Township has relied on the Wulong National Culture Transmission Hall, embroidery skill competition, Yunnan Cultural Fair and "March 3" Folk Culture Tourism Festival to inherit and carry forward wulong zhuangjin embroidery, which not only shows the cultural style of the Zhuang ethnic group, strengthens the exchange of national handicraft skills, but also promotes cultural integration. In 2020, wulongxiang Zhuang brocade was listed as the fifth batch of intangible cultural heritage items in Qujing City, laying a solid foundation for further protection and inheritance of Wulong Zhuang brocade. Wulong Zhuangjin embroidery series products also won the "Gold Award" in the "Yunnan Provincial Staff Innovation and Creativity" Achievement Exhibition held by the Yunnan Provincial Federation of Trade Unions, and the clothing production won the "Bronze Award", the series of craft products are also favored at home and abroad, but due to the artificial influence of the complexity of the production technique, the level of personal skill and proficiency, the embroidery inheritance population is shrinking and aging, making it difficult for the development of the Zhuangjin embroidery inheritance.
The innovative models such as "cooperative + hand embroidery" and poverty alleviation workshop explored by Wulong Township make Zhuangjin embroidery not only a carrier to display Zhuang culture, but also allow it to operate on a large scale, brand and commercially, which not only becomes an important way for farmers to increase their income and become rich steadily, but also becomes an important pillar of the township's cultural tourism industry, so that Zhuangjin embroidery culture can be carried forward and inherited. Ten thousand strands of silk thread shuttle back and forth in the hands of the "Qiao embroidery ladies", so that the unique national culture of Wulong Township can be inherited and carried forward on the root silk thread.
In recent years, Wulong Township has built a product design, processing, display and sales platform through the construction of a national embroidery experience hall, so that the Zhuangjin embroidery industry can flourish in Wulong Township. Zhang Meiqin, a villager who lives in Shuizhai Village, Wulong Township, is also one of the members of the cooperative, she has liked embroidery since she was a child, and now she has joined the embroidery cooperative, not only to do what she likes, but also to increase the income to subsidize the family, especially during the epidemic period, it is difficult to go out to work, the handmade embroidery of the cooperative can be brought to the home to do, she feels very good, not only can she take the child at home, while doing, but also earn more than two thousand yuan a month. Nowadays, Yunnan Longbrian Special Products Co., Ltd., a local ethnic embroidery enterprise in Wulong, has driven more than 80 farmers to engage in the production of special tourism commodities such as Zhuangjin weaving and embroidery clothing, and the average household income has increased by 12,000 yuan.
The development prospect of Zhuangjin embroidery industry is broad, which can not only revitalize national embroidery, help more people of all ethnic groups to achieve home employment, solve the problem of left-behind children and the elderly in rural areas, but also combine the "culture + tourism" model to inherit national culture. In recent years, the Shizong County Party Committee and the county government have also attached great importance to the development of the national embroidery industry, given financial and policy support, continuously increased the intensity of national embroidery employment training, opened ethnic embroidery courses, and actively introduced influential enterprises to cooperate with local embroidery companies to cultivate and open up the national embroidery market and help the masses increase their income and become rich.
Liu Chuanchuan