Apple made a good start, and the "random" charger was cancelled after the iPhone 12, which was called "environmental protection". Then Xiaomi, Meizu, Samsung, etc. followed up upside down, and the environmental protection girls had to call out to the insiders when they saw it.
But I never expected that the unique job of canceling the charger in the digital circle actually made Musk learn it.
On April 17, Musk replied to the owner's question on Twitter: According to statistics, the number of mobile chargers used is very low, and the car is very wasteful and not environmentally friendly enough. In order to ensure that people can easily buy (what was previously given away for free), the pricing has been reduced to 200 US dollars (about 1273 yuan).
Not to mention the need to spend money to buy what was sent for free before, this operation was learned by Musk and who. But the cancellation of the charger, the price of the car is not reduced at all, it is difficult to accept, can this be seen as a disguised price increase of Tesla?
Since the battery raw materials soared last year, Tesla has repeatedly raised prices, the domestic Model 3 has been sold at least 240,000 yuan, and now the cheapest Model 3 subsidies are 290,000 yuan. The starting price of the foreign Model 3 has also reached 46,990 US dollars, about 299,000 yuan.
Spend 300,000 yuan to buy a car, Tesla is not even willing to send 1,000 yuan of things? To be honest, if I were Musk, I wouldn't send either.
Tesla's sales in China in 2021 reached 470,000 units, while Tesla's mobile charger is priced at 2950 yuan (national standard) in China, and the European standard will be sold for 4775 yuan. 470,000 yuan is 1,386.5 million yuan.
Tesla's global sales last year were 936,000 units, all of which are calculated at $200, which is also $187 million. Even if the production cost is much lower than the sales price, Tesla is still profitable.
And the mobile charger in fact the use rate is indeed not high, especially in the city with perfect charging facilities, home charging or Tesla's supercharging station can fully meet the use. The cancellation of mobile chargers has almost no impact on daily cars, such as domestic Tesla did not send mobile chargers, Musk's hand reduction can be said to be very slippery.
But the mobile charging charger is an emergency device, just like the airbag, although invisible, but it can save lives at critical times. But even so, there are still many models with reduced airbags, and there are still many cars with only 2 airbags or even 1 airbag.
Perhaps most cars don't use an airbag once for their entire life cycle. But this thing I can not use, you can not do without.