One shuttles through the city, one sails in the sky; one is the "eldest son" of the new Chinese automobile industry, which is also the leading brand of Chinese automobiles, and the other is the only civil airline in China that carries the national flag. A few days ago, FAW Hongqi and Air China announced in Beijing that they have officially joined hands to deepen cooperation, upgrade services, and jointly open a new journey of strong cooperation. Under the background of the new era, facing China and facing the world, writing a new journey, new glory and new chapter for Chinese brands.
Open-ground connectivity provides convenient service
On April 19th, the "Hongqi Brand Air China Qingqi New Voyage, Customer Experience Ecological Signing Ceremony" was held in Beijing Air China Century Building. Together as excellent representatives of Chinese brands, FAW Hongqi and Air China share a common noble pursuit and a broad basis for cooperation in serving the vision of "creating a wonderful travel and a better life". New Hongqi's brand concept of "Chinese-style new noble refinement" coincides with Air China's brand positioning of "professional trust, international quality and Chinese style".
In 2022, FAW Hongqi and Air China will carry out comprehensive cooperation in terms of VIP activities, travel cars, car life services, and preferential car purchases for Air China employees, and jointly promote the development and maintenance of circle users. Hongqi high-end car owners are equivalent to Air China's two-class (first class and business class, hereinafter referred to as two-class) users, enjoying a series of rights and interests such as free pick-up and drop-off, free VIP lounge, and extra baggage. When Hongqi car owners take Air China flights, they have the opportunity to enjoy corresponding rights and interests such as upgrades, extra baggage, pre-selected seats, and VIP lounges.
Left: Huang Bo, Director of the Commercial Committee of Air China; Right: Chen Xu, General Manager of FAW Hongqi Automobile Sales Co., Ltd
Air China is also about to launch a Hongqi H9 chauffeur-drive service product to provide a chauffeur-drive service for Air China two-cabin users who purchase designated routes and classes to meet passengers' inclination needs for car brands.
The Hongqi H9 chauffeur-drive service jointly launched by Air China and FAW Hongqi will be the first to be opened in Beijing, and will gradually expand to Shanghai, Guangzhou, Shenzhen, Chengdu, Changchun and other major cities, providing more choices for passengers to travel on the ground before and after the flight, and expanding the travel service circle of two major brand customers.
Hongqi officially presented Hongqi H9 to China's ice and snow glory athletes
While cooperating in ecological rights and interests, FAW Hongqi will also provide preferential car purchase policies for Air China employees, and the two sides will jointly promote the signing and landing of air china employee car purchase agreements, and provide air China employees with high-quality travel products and services.
In the future, FAW Hongqi and Air China will continue to join forces, adhere to win-win cooperation, promote complementary advantages, achieve resource sharing, accelerate integrated development, and work together to provide more convenient and diversified travel products and services for the majority of Chinese users.
A new red flag in the midst of a soaring march
Since January 8, 2018, Hongqi has released a new brand strategy with a new attitude, and has also opened a brilliant journey from "national car" to "national car". In 2021, New Hongqi achieved sales of more than 300,000 vehicles, an increase of more than 50% year-on-year, a growth rate of 10 times the industry average, New Hongqi not only hit a new milestone in the sales of the line brand, but also achieved an industrial miracle of 63 times sales growth in just four years.
Entering 2022, the sales volume of the new red flag continues to soar. In the first two months, the sales volume of new red flag exceeded 63,800 vehicles, an increase of more than 40% year-on-year. As of March 2022, the owners of new Hongqi have approached 700,000, of which the proportion of private users is close to 95%, and more and more Chinese people continue to strive towards their ideals in their hearts under the company of New Hongqi.
In order to ensure that customers can experience the best and all-round service rights, in recent years, New Hongqi has always focused on creating a new concept and dimension of "user ecology". At the first "717 Flag Pet Powder Festival" held on July 17, 2021, New Hongqi officially launched the brand user ecological construction. With this as a beginning, the broad picture of the new hongqi user ecology has gradually unfolded. With the gradual addition of new Hongqi cross-border brand partners, hongqi users are rapidly approaching hongqi users, bringing users unlimited surprises far beyond products and services in various fields such as travel, entertainment, culture, and service.
Owners with the highest "gold content"
Starting from the summer of 2021, among the hundreds of thousands of customers of New Hongqi, a number of new Hongqi owners with the highest "gold content" have appeared by "Flag Groups" and New Red Flag fans around the world.
From left: Chun Ni, Chen Xu, Fan Kexin, Li Wenlong, Huang Bo
In August 2021, the new Hongqi officially announced that it will give Hongqi H9 products or use rights to Chinese athletes who won medals at the Tokyo Olympic Games, which has aroused widespread discussion and praise from all walks of life. On September 10, New Hongqi officially launched the delivery of Hongqi H9 products to Honor Athletes. Since then, more than 100 Honor Athlete H9 delivery ceremonies have been held in Hongqi Brand Experience Centers in 55 cities across the country, so that the heartstrings of all new Faw-hongqi customers have the same frequency resonance with the feelings of sports.
Time to enter 2022, january 19, the new red flag once again announced that it will present the red flag senior car to the athletes who won medals at the 2022 Winter Olympics in Beijing. Just this past April 16, FAW Hongqi officially delivered Hongqi senior cars, including H9, to Ice and Snow Glory Athletes. At the same time, for athletes who will win medals in the Summer Olympic Games and Winter Olympic Games in the future, Hongqi will also present Hongqi senior cars.
From left: Fan Kexin, Li Wenlong, Chen Xu
FAW Hongqi also signed a strategic cooperation agreement with the State General Administration of Sport and the "TEAM CHINA" Chinese national team. In the next few years, in all important sports events at home and abroad, FAW Hongqi will provide vehicle service guarantee for members of the Chinese national team. And with the footsteps of Chinese athletes, with the five-star red flag all over the arena, shining in the world, witnessing the athletes fighting non-stop. Truly achieve "wherever the Chinese team goes, the national car red flag will drive to where", so that the red flag dream, the car dream, the sports dream and the dream of a strong country, converge into a common dream; let the glory of the car power and the sports power continue to shine together, all the way forward.
Practice the original mission and highlight the responsibility of state-owned enterprises! FAW Hongqi and Air China are striving to meet the opportunities and challenges of transformation and development in the new era, the courageous reform and ultimate innovation of customers, further improve the customer ecosystem, and accelerate the goal of achieving a better life for more customers, so that the dream of "a better life and wonderful travel" for every user will become a reality step by step.