According to data, as of the first quarter of 2022, among the top ten old car brands where Ideal Car completed the replacement of Ideal ONE, the share of luxury brands was as high as 29%, of which the user replacement ratio of traditional luxury brand BBA accounted for 21.5% of all brands. Among them, the top 3 rankings of the ideal ONE replacement brand are: BMW (8%), Mercedes-Benz (7%), audi (6.5%), which shows that BBA owners prefer the ideal ONE. So, what exactly caused BBA owners to abandon Ashkenazi luxury in favor of the ideal ONE? Perhaps the answer lies in the ideal ONE product.
The best-selling Chinese brand luxury car in the price range of more than 300,000 yuan
As we all know, in the compact SUV market, the Haval H6 is a sales legend, and in the medium and large SUV market, the ideal ONE is also an undefeated myth in the corresponding market segment. Since deliveries, ideal ONE has delivered 155,804 units cumulatively, and as of March 2022, ideal ONE has topped the sales list of medium and large SUV for 11 consecutive months. Just recently, in March, its deliveries once again exceeded 10,000 units, reaching 11,034 units, an increase of 125.2% over March 2021, with a steady momentum of growth, and is the best-selling Chinese brand luxury car in the price range of more than 300,000 yuan, and the market potential is far better than Mercedes-Benz GLC and BMW X3.
Extender electric drive technology, urban electricity, long-distance power generation
Encouraged by some new energy policies, the new forces of Chinese car manufacturing led by ideal cars have a higher starting point, and the strong level of research and development has shortened the gap between them and traditional fuel vehicle companies, and ideal ONE is the best proof. Compared with the higher pricing of Mercedes-Benz GLC, BMW X3, the technical core of the ideal ONE has changed, from the traditional internal combustion engine to the extended range electric drive system, with a more powerful dual-motor electric four-wheel drive system blessing, zero hundred acceleration performance shortened to 6.5 seconds, 100 km comprehensive fuel consumption as low as 7.8 liters, whether it is 100 km acceleration capacity, or power smoothness, it has shown a better level, not to mention it is still a larger size of medium and large SUVs.
It is worth noting that thanks to the technical advantages of the extender electric drive system, the ideal ONE can achieve a new electric mode of "urban electricity consumption, long-distance power generation", and the pure electric mileage of up to 188 kilometers is longer than the cruising range of mainstream entry-level pure electric vehicles, which meets the commuting needs of most urban users and greatly reduces the cost of urban vehicles. In addition, the car is also equipped with noa navigation driver assistance system as standard, bringing better safety, more advanced intelligence, more comprehensive active safety configuration, and better car experience for users' daily use.
With only one configuration, it is higher than the Mercedes-Benz GRC and BMW X3 configuration
Since its listing, the ideal ONE has always had only one model configuration, which has achieved "starting with the top match", with no difference in configuration, and solved the choice problem caused by configuration differentiation to users. In order to meet the needs of young family users for intelligent driving scenarios, the new car adopts the industry's first high-definition quad-screen interactive system and integrates a number of intelligent software applications, such as: iQiyi, QQ Music, K Song and other software services. Coupled with a smarter full-scene speech recognition system, even parents in their 70s and 80s can easily communicate and interact with the car machine when they sit in the back seat. It is worth mentioning that the speech system has been upgraded to be more "humanized", supporting continuous dialogue and invalid text rejection, which can be interrupted at any time, and the accuracy of speech word accuracy recognition is higher, more like the communication between people.
Through the in-depth understanding of the ideal ONE smart cockpit, it is not difficult to find that its intelligent experience is better than the BBA brand competitors at the same price point, not to mention, it has a more comfortable cabin environment. 2021 Ideal ONE all-car adopts Nappa leather package, regardless of the tactile feeling is the same level of leadership, and in order to further meet the Chinese family users' emphasis on the driving comfort experience, it is also equipped with the first two rows of electric massage seats, support heating / ventilation / massage / waist support and other high-end functions, and the second row of seats support electric independent adjustment, with a 191mm central channel, the comfort quality is better than Mercedes-Benz GLC, BMW X3 and other luxury competitors.
epilogue
The choice of BBA is because the Chinese auto market has been deeply affected by the German luxury brand for many years, and the reputation is deeply rooted in the hearts of the people, but under the surging tide of new energy, the fuel cost is becoming more and more changeable today, the traditional luxury brand has accumulated many years of car-making experience and technical background has gradually become "overwhelmed", on the power performance, fuel consumption level, driving texture, compared with the ideal ONE, the latter's power quality has obviously reached the realm of "blue out of blue and better than blue", The oilable and electric travel mode has greatly expanded the travel scenarios of Chinese household users.
Not to mention, the ideal ONE's product strength advantage is not only power, whether it is full-stack self-development or electric six-seater, or quad screen full-car voice interaction intelligent cockpit, its electrification, intelligence, quality performance are stronger than the traditional BBA luxury brand, highly meet the modern Chinese family users' comfort needs for travel quality, more suitable for Chinese family users to choose.