Recently, a list in the game industry has attracted the attention of players - the well-known third-party data agency data.ai released the 2022 Level Up annual list of top 52 global publishers, of which Tencent and NetEase have won the first and second places in the list for five consecutive years, and it seems that the strength of Chinese game manufacturers is still super strong.
Among them, NetEase has won the second place for five consecutive years, and it ranks ahead of the world's famous publisher Activision Blizzard, which is even more curious. You know, Activision Blizzard as the game industry's veteran publisher, their successful operation of countless games, such as the "Call of Duty" series, "Diablo" series, etc., some time ago, Activision Blizzard was also acquired by Microsoft, this momentum is also no one.
NetEase also pointed out in the acceptance speech that the reason why it can suppress Activision Blizzard is also because it has launched several games with very good revenue in 2021. Among them, the martial arts end game "Forever Doom" has exceeded 6 million copies in just 3 months since its launch in August 2021, setting a new record for the sales of domestic buyout games, and the game is popular all over the world, and players at home and abroad have a lot of fun competing on the same stage to eat chicken.
In terms of mobile games, in 2021, NetEase Games has successively launched two top IP mobile games, "Harry Potter: Magic Awakening" and "The Lord of the Rings: Rise to War", especially "Harry Potter: Magical Awakening" has become a popular mobile game, landing at the top of the best-seller list in many countries, making NetEase Happy blossom.
At the end of 2021, NetEase also launched a women's mobile game "Absolute Interpretation", although it was not as popular as "Harry Potter: Magical Awakening", but it also became a hit in the female game market, becoming a model of low-key moneymaking.
"Absolute Interpretation" is known as a 1:1 reproduction of the life of female stars of the game, the game will turn the perspective to the entertainment industry, let the player play a new person who pursues the dream of acting, through the continuous improvement of performance skills, filming film and television dramas, running variety announcements and other forms, immersive experience as an actor in the entertainment industry growth process.
After the game was launched in the public beta at the end of 2021, the results of the first week were very good - "Absolute Interpretation" topped the App Store free list on the first day, and the next day it was additionally recommended by the App Store Today, "Absolute Interpretation" was not only favored by various lists, but also jumped into the top 30 of the best-seller list in 2021, and it is still the first choice of many players with star dreams
Before debuting, players must sign the "Yide Commitment", which can be said to be a very follow-up hot spot, it is said that on the first day of the game, 1.88 million artists signed the "Yide Commitment", which shows that players are eager for artists in the entertainment industry under the current situation of frequent overturning of artists.
At the plot level, "Absolute Interpretation" has a built-in million-word script, which includes martial arts, fantasy, science fiction, etc., which have been carefully polished, and a large number of players have also praised the script.
As in reality, the female artist played by the player also has a mobile phone, in which to watch Weibo and Xingwen, and follow up the real-time dynamics and self-evaluation of the entertainment circle in the game. Back home, players satisfy their own pursuit of personality through makeup and dressup. You can even cope with paparazzi follow-ups, an "immersive" experience that makes players call the truth.
It can be said that NetEase's games in 2021 are in full bloom, both competitive end games, as well as mobile games successfully adapted by big IP, and "Absolute Interpretation" that has been successful in the relatively niche female market, it is precisely because of this combination of punches that NetEase can once again rank second in the list of the top 52 global publishers.
I also hope that NetEase will continue to work hard to bring us more fun games in 2022.