In China, Range Rover has always been a well-known luxury hardcore off-road SUV, imported in the way it has a variety of models on the market, can meet the needs of users with different consumption capabilities. Last week, the new generation of Range Rover was launched, and after five generations of inheritance, it has developed from a model to a product family, and the Range Rover range Rover, which has inherited more than 50 years of pure genes, has begun a new journey of its own.
Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, said in an interview: "We often talk to customers and say, what do you want the next generation of Range Rover? The answer is the same, I just want the Range Rover, a better Range Rover.
Yes, Range Rover's users are as pure as its products.
The trump card under the "Reinventing the Future" strategy
Jaguar Land Rover was officially released at this time last year to "reshape the future" strategy, that is, to use design empowerment to interpret the concept and strategic layout of the future development of neo-modern luxury. Li Dalong said that the new generation of Range Rover is a very important new model under the strategy of "reshaping the future" and a representative work of neo-modern luxury.
The all-new Range Rover perfectly continues Seiko's luxury and unrivalled performance, while the body size is longer, and for the first time, it offers a seven-seat layout version, as well as the addition of a lot of technology. It's also the first time in more than 50 years that Range Rover has offered a seven-seat layout option, which can satisfy large families who have previously had no way to enjoy the Range Rover lifestyle.
Li Dalong also stressed that the new generation of Range Rover premiere, which is equipped with a new 4.4T twin-turbo V8 engine, has a maximum power of 530 horsepower, and is only available in the early stage of the market. The official suggested retail price of such a model is less than 2.5 million, which is actually a very large value gift for customers.
Why the new generation of Range Rover is a trump card, because it was born with the MLA-Flex luxury electrification architecture, this platform can support a variety of power choices, gasoline, diesel, hybrid, pure electricity, can be produced on the same platform, which is undoubtedly the core and foundation of the "reshaping the future" strategy.
Designed with classic technology
There is no doubt that the design of the Range Rover is derived from the heritage of the classic, and it is also unique, not reproducible and does not follow the trend. In the interview, Li Dalong said that when you see the new Range Rover and the new Defender, you will find that the appearance is very recognizable, which is the iconic Land Rover design. With a minimalist aesthetic design concept, we have taken the design of the new Range Rover and the new Defender to the next level, highlighting the modern feel.
When you look at the new generation of Range Rover, you will find that no line or detail of the body is superfluous, fully embodying the modern minimalist design concept. Both in terms of design and engineering, it's perfect. For example, at the junction of the new generation range Rover doors and glass, there is no sealing strip, and advanced technologies such as laser welding are used. This technology makes the glass larger and the body shoulder line more visually impactful, which is what Land Rover emphasizes as "the perfect combination of design and technology".
The new generation of range rover interior style also emphasizes minimalism and luxurious comfort, especially the removal of many unnecessary knobs and buttons, making the surface of the interior look more simple and clean. Li Dalong said that we are listening to the feedback of customers, who have always wanted a more quiet and luxurious cockpit.
Regarding the human-machine interface, the new generation of Range Rover is equipped with a more technological and convenient human-machine interface. Li Dalong said that we emphasize that the design of this new generation of Range Rover is more minimalist, modern, luxurious and high-tech. China's consumer group is already much younger than the average age of the global consumer group, and we also need to meet the needs of China's consumer groups for high technology.
Loyal customers have the highest priority
The Land Rover brand has recently done some high-end tasting activities in China, and the feedback from the media and customers on the new generation of Range Rover has been very good. Especially the new generation of Land Rover Range Rover premiere, Land Rover loyal customers are very interested, in the epidemic environment, the future demand for outdoor travel will definitely surge, so Li Dalong said that he is very confident in the launch version equipped with a new 4.4-liter P530 twin-turbo V8 engine.
Indeed, this confidence is also given by these most loyal customers, and Land Rover is constantly consulting with them, and they always say, "I just want the Range Rover, a better Range Rover." "So this loyal customer base is at the forefront of importance and priority here," Li dalong said. Therefore, at the press conference, the new generation of Range Rover car owners can enjoy the policy: up to 6 free maintenance in the first 3 years, free road rescue within 3 years, free road rescue for lifelong accident cars, and free door-to-door pick-up and delivery services.
For Land Rover and Range Rover, the Chinese market is a very important market, and Chinese market customers value the rear space, so the new generation of Range Rover has improved the rear space and seat comfort. In the U.S. and Middle Eastern markets, Range Rover's seven-seater model is very popular. There are also many big families in China, will they like the seven-seater model of the Range Rover? In this regard, Li Dalong showed full interest, and he is looking forward to how the first introduction of the seven-seater model will be repercussed in the Chinese market. At the same time, we also know that the Chinese market attaches great importance to new energy models, so in the next two or three years, Land Rover will also introduce new energy models into China.
Although the new generation of Range Rover is listed later in the Chinese market than in other markets, the Chinese market has its own resource allocation. The new car is expected to arrive in the showroom in early May, when of course the order is placed as soon as possible. Li Dalong also said that due to the current situation in Shanghai, the Port of Shanghai is not open, so we are now shipping the new generation of Range Rover and other imported models into China through the ports of Tianjin and Guangzhou. In the case of logistics obstruction, Land Rover has formulated a record to do its best to ensure the supply of the Chinese market and let customers pick up the car as soon as possible.