Dongcheng District of Beijing, adjacent to the Forbidden City, is home to the temple, a building where multiple elements collide. The history of the ancient temple with a history of more than 600 years makes it Zen, and the influence of many fashion and art parties has made it full of modern art.
The same elemental collision is also seen on top of the new generation of Range Rover. Over the past 50 years, the new generation of Range Rover has inherited the Proud Seiko luxury gene and invincible spirit of the Range Rover family; under the concept of neomodernist design, the new generation of Range Rover is equipped with real-time interconnection technology and adheres to forward-looking innovation.
When the new generation of Range Rover appeared in Temple East Keien, luxury and minimalism blended, art and technology collided, and a variety of elements kicked off together, telling the mysterious speculation and exemplary attraction to the outside world.
Luxury, as always, minimalist and bold innovation
As the flagship model of the Land Rover brand, the Range Rover series has always been the jewel in the crown of the Land Rover brand. "For the past 50 years, Range Rover has been a leader in the automotive industry, the founder of the luxury SUV segment, and synonymous with the fascinating luxury, innovation." Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, gave a high evaluation of the Range Rover.
Today, under Jaguar Land Rover's "reinventing the future" strategy, the new generation of Range Rover has an important mission. How to do a good job of inheritance, how to do a good job of innovation, such a classic question waiting for the new generation of Range Rover to give the answer.
"The design of the new generation of Range Rover has been greatly improved on the basis of the original success. It is both a very pure classic Range Rover and a new generation of Range Rover. Li Dalong believes that the new generation of Range Rover is bold and innovative at the same time, but also adheres to the core.
As Li Dalong said, as a leading brand in Britain, Range Rover has not changed its original intention in more than 50 years of development. Chen Yujun, a well-known contemporary artist, also expressed his understanding of Range Rover with his work "Mulan Dream Butterfly": the design of the most luxurious and simple, the most specialized craftsmanship, the purest and the most benevolent and the courage to be exemplary.
Specifically, the new generation of Range Rover inherits the unique and elegant British design language of the Range Rover family, adopts a minimalist design concept, adheres to the iconic body three sets of lines, and simplifies the body proportions, surfaces and lines, highlighting the unique charm of the new generation of Range Rover's prestige and neo-modern luxury. In particular, the use of black glossy panels in the light part of the headlights strengthens the thickness of the new generation of Range Rover, but the smooth body lines allow the new generation of Range Rover to achieve a balance of strength and beauty.
It has to be mentioned that the new generation of Range Rover is more obsessed with the pursuit of details. For example, the new Generation Range Rover does not have a seal at the side window and door connections, allowing the window and shoulder line to blend seamlessly and convey a minimalist aesthetic.
Like the Range Rover of all generations, the new generation of Range Rover focuses on the fusion of luxury and functionality. For the first time, range Rover has a tailgate outdoors kit. Such a humanistic use design can make every trip of the user a happy home, so that families can enjoy the slow-paced outdoor adventure of the mobile castle together.
Technology genes shape quality Science and technology updates care for the future
The unique British language and minimalist design concept give the new generation of Range Rover luxury, and the insistence on high technology and high performance is the pursuit of the soul of the new generation of Range Rover.
Founded 74 years ago, the Land Rover brand has an unparalleled talent for building excellent off-road performance, and has also brought many innovative technologies to the industry, such as the first disc brakes in the SUV segment, ABS, air suspension, all-aluminum body-bearing models and so on. These technologies have laid the foundation for the land rover brand's brave dna and proved the technical characteristics of land rover's continuous innovation and research.
With such deep technical precipitation, the new generation of Range Rover continues to strive for excellence. Built on the MLA-Flex luxury electrified architecture, it can meet the different energy or power configuration requirements of various countries and regions, and is the first flagship model launched under Jaguar Land Rover's "Reinventing the Future" strategy.
In Li Dalong's view: "The new generation of Range Rover is the epitome of all-terrain capabilities, luxury and craftsmanship, and the crystallization of our engineering technology. It condenses a new generation of ATRS technology, with superior off-road performance, and the luxury of driving is unquestionable. ”
As a model in the era of intelligent networking, the new generation of Range Rover is also equipped with a highly interconnected technology configuration, and two 11.4-inch high-definition touch screens are set up in the back row, so that the user's driving experience can be full of entertainment and fun, and the experience can be enhanced in all aspects.
I don't know whether it is the comprehensive renewal brought by the minimalist design, or the ingenuity of the technology, or the innovative feeling brought by the technology, Li Dalong revealed that the new generation of Range Rover is very popular in the world, and the current order is very hot. As demonstrated in the famous contemporary artist Wu Jian'an's digital artwork "The Cosmic Energy That Switches Between the Tiger and the Car in a Moment", the new generation of Range Rover is like the mythical Tiger, running forward, interpreting the exemplary legend all the way, and continuing to help Jaguar Land Rover's market performance. Text/Huang Yu
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