As the leader in the tablet market, the iPad has always had high sales. iPad Air 5 was released on March 9, 2022, this product compared to the previous generation of iPad Air 4 not only has a huge upgrade in the configuration, but also the price is 400 yuan cheaper, which can be described as a conscience product that increases the amount and reduces the price. However, on the contrary, the sales of iPad Air 5 are not very good, released for a month and a half, a certain east sales of only 1W units, what is the reason that makes iPad Air 5 so unwelcome?
From the configuration point of view, the iPad Air 5 is not balanced enough, although it is equipped with the strongest Apple M1 processor on the surface, it is also equipped with 8GB of large running memory. But iPad Air 5 is the same as the previous generation of iPad Air 4, only use a 60Hz refresh rate screen, which can be said to be for the BMW engine installed on the Wuling Hongguang mini, it is estimated that many friends would rather use the previous generation of Apple A14 chips, but also want to change a 120Hz high refresh rate screen, after all, Apple processor performance redundancy is very strong, high refresh rate used to go back.
The storage space of the iPad Air 5 may also be problematic, this tablet still only provides 64GB and 256GB versions, cutting off the 128GB version that everyone needs the most. Now that it is 2022, the 64GB version is definitely not enough, even if it is enough, it is very reluctant, and it will not take long to be full, and it is difficult to play the powerful performance of Apple's M1 processor. But choose the 256GB version, the price will come to 5499 yuan, and the 128GB version of the iPad Pro 2021 price can not open the gap, the latter also has a high refresh rate of 120Hz, at this time may choose the iPad Pro 2021 128GB version is more cost-effective, so that the iPad Air 5 is in a very embarrassing situation.
In addition to the problems with the iPad Air 5 itself, the external market is also unfavorable for the iPad Air 5. In the past six months, major domestic manufacturers have launched a lot of cost-effective products, such as Huawei MatePad 11, Xiaomi Tablet 5 Pro, OPPO Pad, Honor V7 Pro, vivo Pad and other products, and these Android tablets are very popular in the market, the price is about 2500 yuan, there are also high brushes, there are 128GB versions that everyone wants, they are also equipped with processors with good performance, and even the software ecology is much better than before. These external factors also had a considerable impact on iPad sales.
In addition, due to well-known problems, at present, many places of express delivery can not be delivered, tablets as non-essential products, the number of people to buy at this time will naturally be relatively small, and finally on the e-commerce platform, it will also reflect the poor sales of iPad Air 5. After Apple opened the homecoming season of buying iPad Air 5 and sending AirPods in July, the sales of the machine will inevitably rise sharply, once again becoming a futures that can only be obtained in those two months. The above reasons are the key factors in the failure of the iPad Air 5 to sell well, do you think there are other reasons?