The spirit of craftsmanship creates a new benchmark in the industry
——Zhao Feng, general manager of the strategy of visiting Cool Car Town
After 30 years of development, China's automotive professional market currently has about a thousand automotive professional markets (including automobile complexes). With the adjustment of the national economic structure, the general trend of environmental protection and the rapid development of digitalization, the automotive professional market in various places is in urgent need of transformation and upgrading.
Located in Beijing's East Fourth Ring Road, Cool Car Town is a benchmark brand for the successful transformation of the automotive professional market. Founded in 2009, Cool Car Town has formed a modification cultural park characterized by car modification with the entry and rapid development of many automotive aftermarket brands. In 2018, Cool Car Town carried out industrial renewal and upgrading in line with the positioning of Beijing's capital, upgraded and positioned as a "characteristic town of automobile culture industry", and is committed to building a domestic car culture center, an international car culture exchange center, and a smart park application demonstration town. At present, Cool Car Town has become a benchmark brand for the upgrading and transformation of the automobile professional market, and a famous Internet celebrity punch card in Beijing.
Today we want to talk about the expert who led the successful upgrading and transformation of Cool Car Town - Zhao Feng, General Manager of the Strategic Development Department of Cool Car Town. Let's get closer to Zhao Feng and learn the story behind this project commander.
People as the core foundation Service is deeply rooted in the heart
Talking about choosing the automotive industry as a career development, Zhao Feng said that this stemmed from his love for cars since childhood. I remember when I was young, my grandfather personally made a wooden car for him, and when he was a child, he loved this gift, and his love for the car was out of control. In 1998, after graduating from university, Zhao Feng followed his heart and chose to enter a shaanxi automobile sales import and export company as a customer service. Due to his experience in touring and leading groups during college, Zhao Feng has a very strong sense of service, although it is not a sales position, but its meticulous and patient service directly drives the repurchase rate of the car, and soon makes Zhao Feng become the company's top pillar.
After the company transformed into other industries, Zhao Feng chose to continue to work in the automotive industry. He entered the fledgling 4S store, and three years later he became the general manager of the 4S store. In the growth of the profession of continuous breakthrough, Zhao Feng began to try to do the automotive industry real estate related work, from the primary development of the 4S shop industrial park in 2005 to the development of BYD's logistics park in 2007, in 2008 to participate in the construction of Xi'an Xunba Automobile Park, every year the upgrading of the project has allowed Zhao Feng to accumulate a lot of experience in transforming the industrial park. In 2009, Zhao Feng began to independently operate the Yuhua Automobile Industrial Park in Yanta District, Xi'an, Shaanxi Province. This is the first time he has packaged a series of services in a park that includes car 4S stores, used car sales, financial services, car supermarkets, and vehicle listings. Zhao Feng stressed that this industry is to "take people as the core" and attach importance to service. This concept is also rooted in the profession he studied in the past: tourism management. Because the emphasis of this profession is to customize products around people. This also fundamentally laid the ideological foundation for him to build a cool car town in the future.
With the success of the early industrial park, Zhao Feng began to operate the Xi'an High-tech International Automobile Expo Park in Shaanxi Province in 2012, and began to inject cultural elements from this project. A small number of 4S stores, auto parts trading, used car trading, automobile research and development, offices, hotels, restaurants and bars, small tracks, these formats seem to be unrelated, but how to integrate them in series to play the greatest cluster effect? Zhao Feng said metaphorically: "Every format here is a pearl, but the pearl and the pearl are not enough to form a big bright spot, the car culture is the string of pearls, with this line, the whole necklace will bloom a huge light." Culture may seem invisible, untouchable, and unappreciated, but it is the most important link. In the Automobile Expo Park, Zhao Feng takes automobile tourism as the core, innovative planning and production of a large-scale giant screen, the tourism products of Shaanxi and even the Great Northwest are displayed to visitors, they can choose tourism routes, and then choose car rental and self-driving tourism products from here to place orders, called "tourism transfer station". This innovatively designed scene will bring visitors to stop and thus gain the recognition and investment of relevant departments. This is an attempt to rely on tourism culture to drive the application of automobiles. Zhao Feng recalled that this should be the initial prototype of the "people, cars, and life" scene of the industrial park he later refined.
Get acquainted with cool car town to create an industry benchmark
Founded in 2009, the Cool Car Town brand is a project invested by the government of the South Mill District of Chaoyang District. The positioning of the project at that time was "China Automobile Personalized Customization HEADQUARTERS Park". Zhao Feng accepted the invitation of the town to officially join the team in 2015 and began to build the town's first brand output project, the Taizhou project of cool car town. Zhao Feng led the team to spend 369 days from scratch to successfully build an old factory into a well-known innovative automobile culture industrial park in the Yangtze River Delta region. The concept of "people, cars, life" and the application of automobile culture have been fully demonstrated in this park. Zhao Feng also became famous in the automotive circle.
With the development of Beijing, Beijing's cool car town also needs to be repositioned. In 2017, Zhao Feng returned to Beijing, led the team to readjust the layout and positioning of the business format, and positioned the project as an "auto culture industry town", with car modification as the highlight, auto culture as the core, combined with catering, hotels, education, libraries, e-sports, exhibitions, media centers, industrial research institutions, industry business associations, etc., and soon became a multi-format integration of Internet celebrities punch card. It has also been affirmed by relevant government departments and many honors, such as "Beijing Characteristic Commercial Street", "Beijing Internet Celebrity Punch Card Place", "Beidou Cool Car Town" and so on.
As an automobile culture industry town, Cool Car Town holds the "Cool Car International Cultural Festival" every year, from the first cool car festival mainly to display modified cars, racing cars and other multicultural integration and presentation of car culture in the twelfth cool car festival: open automobiles, locomotives, airplanes, yachts, etc., hold auto sports, professional modified car events, club cultural activities of pan-entertainment events, carry out international exchanges, business and trade activities and other folk art exchange activities, create forums, salons, dialogues and other sharing of cutting-edge information in the industry, Discuss the future development of the industry, etc. At the same time as holding the cultural festival, the "International Forum on the Development of China's Automotive Aftermarket Industry" was also launched, providing a valuable platform for merchants to learn and share.
In terms of investment promotion in the town, Zhao Feng conducts simultaneous investment promotion through cultural activities, new media publicity, and investment promotion, so as to achieve investment promotion instead of investment promotion. In terms of service support, in addition to providing the basic functional services of an industrial park, the town has also created a dialogue "cool car salon", that is, through the salon to exchange development needs with merchants, assist in interpreting national policies, studying the direction of industrial development, exploring future business opportunities in the industry, so that small and micro enterprises in the automotive aftermarket in the town feel the general trend of the industry, so that "pre-established, not pre-abandoned", and for enterprises that need resources to import related industrial chains, give play to platform advantages to create their own brand culture, and truly incubate brands to go global. Need resources please come in. In the 13 years since the establishment of the town in 2009, 40% of the settled enterprises have successfully incubated their own brands and gone out of the town to become the industry brand of the automotive aftermarket.
Looking forward to the future, talk about planning And wellness towns are one-stop
Speaking of the future layout and planning of the town, Zhao Feng said that although the current epidemic has disrupted the rhythm of some development, it has also provided opportunities for consolidating the Beijing headquarters and innovating and incubating new formats. After more than two years of research and development, the wisdom of the "Beidou Cool Car Town" system has been internally tested, vocational education and training of the industrial college has also begun to enroll, more resource reserves are also ready for the development of 2022 again, cool car town will be in the country's provinces in the important cities strategic layout, light asset output brand, looking for partners, focusing on the development of the Yangtze River Delta, the Greater Bay Area, Chengdu and Chongqing region.
In addition, Zhao Feng has greater ambitions for the future development of Cool Car Town. He hopes to rely on the layout of the town in the future to create a healthy community suitable for the elderly. With the aging development of Chinese society, such a pension community is the trend of the times in the future. The small town health care community that Zhao Feng imagined in his heart is a place where the "afterglow value" of the elderly can be brought into play. Here, the elderly can use their skills to exchange for food and accommodation in the town. For example, old Chinese medicine practitioners can sit in the clinic and help other elderly people see a doctor. This not only realizes the wish of the elderly to exert their residual heat, but also allows them to have a place to live and recuperate, which can be described as killing two birds with one stone.
The spirit of ingenuity as the core Experience sharing promotes improvement
Talking about the development of the automotive industry in these years, Zhao Feng said with emotion that the development history of the car has a history of more than 5,000 years, from the Xuanyuan Yellow Emperor to the copper car and horse of Qin Shi Huang, from the steam car Kabuore to the modern high-tech new energy vehicles. The main change of the car is the change of power, and the scientific and technological progress has given the car a new power mode, but what remains unchanged is that the main function of the vehicle is to carry people and materials. In the development of the automobile industry, we must be bold in innovation, have the courage to practice, and empower products with science and technology. Reform and opening up for more than 40 years, the rapid development of the domestic automobile industry for more than 20 years, the era of making fast money has passed, many factors at home and abroad affect the development of the entire industry, no matter how many variables are services and people, people are the unchanged part of many variables, do a good job in line with the development of the times, create new scenes that people are willing to go, people-oriented will be the underlying logic of industry development.
Regarding the suggestions for the automobile professional market and industrial park, Zhao Feng said that first of all, repositioning is the most important, and the logic of positioning runs through all project development, project construction, project publicity, investment promotion and operation, which is a main line; secondly, it is necessary to do a good job in line with the positioning of the business layout and appoint a qualified project first person in charge; third, to cultivate a strong service awareness of the operation team; finally, to continue to publicize cultural activities and to continue to learn from time to time.
In recent years, with the impact of digitalization on this industry, Zhao Feng and his team have also actively followed up and adjusted their responses. In 2018, Academician Sun Jiadong, the father of Beidou, personally visited Kuche Town to participate in the annual "Kuche International Cultural Festival", with the inscription "Beidou Kuche Town" and guided that "the Beidou in the sky is easy to use, and the Beidou on the ground is good". The town's digital operation has improved management effectiveness internally and improved customer experience satisfaction externally. They visualized operational data and managed and projected them. Navigation, parking, retrieval and many other digital transformations are based on the internal ecology of the town, with service and people-oriented embodiment.
Finally, we asked Zhao Feng to share his successful experience in building an industrial park, he modestly said: "Success cannot be talked about, but one of my life's creeds is to believe in the power of belief." Belief and attitude are very important. Touch the projects one by one, to feel the direction of each project, the direction is right, the pace will always reach the end; if the direction is wrong, the greater the ability, the faster the failure. Industrial development should have sufficient strategic vision and strategic patience, do the industry must have the spirit of ingenuity, the industry development in the case of quick success abounds. Deep learning of national development policies, respect for the natural development of the industry, sharing the industry's forward experience, attaching importance to the driving force of culture on industrial development, attaching importance to the dissemination of culture and love for the industry, this is the biggest experience. ”
In the process of the interview, we can feel that under the gentle and elegant appearance of Zhao Feng, there is a kind of resilience to pursue excellence in the cause, which should come from his continuous learning and accumulation in the industry, and his attitude of continuous polishing, meticulousness and excellence in the project, I think this should be what we often call the "craftsman spirit".
Author: Yang Jingfeng, Deputy General Manager of New Value Private Board
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Zhao Feng studied tourism management at Xi'an Chinese College of Foreign Studies and Law at China University of Political Science and Law. He is currently the general manager of the strategic development of Beijing Cool Car Town, and also serves as an expert in the industrial town park of the Think Tank of China Automobile Federation, a director of the China Satellite Navigation and Positioning Association, a director of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, a vice president of the Overseas Chinese Association of St. Petersburg, Russia, a vice president of the Beijing Chaoyang District Automobile Service Industry Chamber of Commerce, a vice president of the Professional Market Branch of the China Automobile Modification Supplies Association, and the president of the Emergency Digitalization Professional Committee of the China Automobile Modification Products Association.
Since 1999, he has been working in the automotive related industry. From 1999 to 2004, he served as the head of the automobile sales service and finance department; from 2005 to 2014, he served as the general manager of the automobile 4S store and the general manager of the automobile industry park; since 2015, he has served as the general manager of the strategic development of cool car town.
22 years of experience in the automotive industry, through the traditional automobile sales, automobile services, automobile industry chain to the commercial operation of the automobile culture characteristic town industry. He is deeply involved in the automotive industry, understands cars, understands car culture more, is familiar with the automotive aftermarket, is good at combining local humanities and integrating car life to shape IP, integrates commercial operations and industrial development, and interprets and interprets the new model of automotive industry development in the new era with the combination of life destinations and new formats of cultural tourism. Solid industrial research, keen business sense, flexible innovative ideas, good at solving problems in the development of industrial town parks.
Beijing Cool Car Town was established in 2009, the project covers an area of 160 acres, construction area of 110,000 square meters, invested and built by the Beijing Chaoyang South Mill District Government. It will integrate the technology and talent resources of the automotive industry in Beijing to provide a more convenient, fast, reassuring and comfortable service for modified car enthusiasts in Beijing and even the whole country, so as to promote the further healthy development of China's automobile modification industry. The town has created a "1+8+1" new scene of ecological automobile life consumption, and the main functional formats include automobile sports, lifestyle, scientific and technological innovation, international exchanges, theme scene performances, sports competitions, characteristic catering blocks, lifestyle, night economy, and government, industry, academia and research.
He has been rooted in the automotive industry for 22 years, is a practical expert in the transformation and upgrading of the automobile industry, and is also a leader in the industrial town park. He pays attention to the brand expansion of Cool Car Town, does a good job in brand light asset output, and has built Taizhou Cool Car Town and Wuhan Cool Car Town. He took the initiative to adjust the layout and positioning of Beijing Cool Car Town, adjusted the project as "Automobile Culture Industry Town", with automobile modification as the highlight, automobile culture as the core, combined with catering, hotels, education, libraries, e-sports, exhibitions, media centers, industrial research institutions, industry business associations, etc., has become a multi-format integration of Internet celebrity punch card place, and was awarded the honorary titles of "Beijing Characteristic Commercial Street", "Beijing Internet Red Punch Card Town", "Beidou Cool Car Town" and so on.
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