Since March, the repeated outbreak of covid-19 in China has had an impact on China's automotive industry. Affected by the epidemic, automotive OEMs and supply chain enterprises have been "shut down", resulting in a decline in production and sales of car companies.
Taking the new car-making forces as an example, recently, many car companies such as Weilai, Xiaopeng, Weima and Zero Run have successively released report cards for delivery in April, and the delivery volume of the above-mentioned enterprises has declined compared with March.
In this context, the General Office of the State Council issued the Opinions on Further Releasing Consumption Potential to Promote the Sustained Recovery of Consumption (hereinafter referred to as the Opinions). The "Opinions" proposed, "Consolidate and expand consumption in key areas, encourage qualified areas to carry out new energy vehicles and smart home appliances to the countryside, and promote brand consumption and quality consumption into rural areas." ”
In response to national policies, Guangdong Province, Shenyang and other places have introduced policies to encourage automobile consumption. Among them, the Shenyang Municipal Government invested 100 million yuan to issue automobile consumption subsidies to individual consumers (household registration is not limited) who purchased cars in Shenyang. Guangdong Province proposed that while giving car purchase subsidies, it would increase car purchase indicators on the basis of the original.
"In the case of relatively large local financial pressure, it is still very good to come up with so much finance to support automobile consumption." Auto analyst Lin Xi told China Business Daily, "We have also noticed that subsidies, especially for new energy vehicles, are not enough to offset the impact of car price increases." In this case, the impact of subsidies is limited. Affected by the epidemic, everyone is more worried about the economy, so the key is to restore everyone's confidence in the economy. ”
While boosting the consumer side, the supply side is also gradually recovering. Since the resumption of work and production in Shanghai in mid-April, the reporter learned from the Shanghai Economic and Information Commission that the "white list" of the first batch of 666 key enterprises has resumed work at a rate of more than 80%.
The person in charge of audi brand dealers told reporters, "From the current point of view, the policies introduced by Guangdong and Shenyang are short-term, and the main purpose is to achieve the total retail sales indicators of social consumer goods." Automobile consumption is affected by a variety of factors. There are mainly disposable income of consumer target groups, local purchase restriction policies, travel mode demand, etc., and I personally believe that disposable income is the main influencing factor. If the premise of unchanged disposable income can effectively promote the consumption of complete vehicles, the relaxation of the purchase restriction policy and the cancellation of travel restrictions are the most effective. ”
Many places launched the "first shot" to promote automobile consumption in 2022
Recently, the State Council and the Ministry of Commerce have successively issued instructions to encourage automobile consumption. In response to national policies, the General Office of the Guangdong Provincial Government issued the Notice on Several Measures to Further Promote Consumption in Guangdong Province (hereinafter referred to as the "Notice"), which includes encouraging automobile consumption, promoting the consumption of home appliances, and issuing consumption coupons.
The "Notice" proposes to continue to implement the special action of replacing old cars with new ones, and give subsidies to those who scrap or transfer out old cars with Guangdong number plates under their personal names, and at the same time purchase new cars with old for new models in the province and put them on the plate in the province.
Among them, scrapped old cars, the subsidy for the purchase of new energy vehicles is 10,000 yuan / vehicle, the subsidy for the purchase of fuel vehicles is 5,000 yuan / vehicle; the subsidy for the purchase of new energy vehicles is 8,000 yuan / vehicle for transferring out of the old car, and the subsidy for the purchase of fuel vehicles is 3,000 yuan / vehicle.
In terms of encouraging the purchase of new energy vehicles, the Notice pointed out that from May 1 to June 30, 2022, individual consumers will be given a subsidy of 8,000 yuan per vehicle for the purchase of new energy vehicles within the scope of trade-in promotion models in the province.
According to the "Notice", during the period from May to June, on the basis of the original, Guangzhou increased 30,000 car purchase indicators and Shenzhen increased 10,000 car purchase indicators to better meet the needs of the masses for car purchases, and various localities must not introduce measures to restrict car purchases.
In the same period, the Shenyang Municipal Bureau of Commerce and the Municipal Finance Bureau jointly issued the Implementation Opinions on Promoting Automobile Consumption, and launched nine policy measures to promote automobile consumption in the city.
One of the measures is that the municipal government invested 100 million yuan to issue car consumption subsidies to individual consumers (household registration is not limited) who buy cars in Shen. Individual consumers who purchase non-operating new cars in Shenyang automobile sales enterprises can apply to the government for automobile consumption subsidies.
Li Bin, deputy director of the Shenyang Municipal Bureau of Commerce, said, "A one-time auto consumption subsidy totaling 100 million yuan was issued to continue to steadily increase bulk consumption such as automobiles, and to guide and promote the expansion of the automobile market in Shenyang, consumption quality and service upgrading." ”
"The purpose of measures such as giving purchase subsidies and increasing purchase indicators is mainly to stimulate the local automobile retail industry and stimulate residents' consumption." Thus promoting economic recovery. As a bulk consumer goods, the value of automobiles is relatively large, and increasing sales can greatly promote the increase of local GDP, and selling a car to sell a lot of consumer goods. Zhang Xiang, dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, told reporters.
"With the resumption of work and production after the epidemic and the resumption of logistics, we expect that the retail and wholesale data will be significantly restored in May, and in an optimistic scenario, the shortage of retail and production in the industry is expected to be made up by June, and in the pessimistic situation, it is expected to achieve significant positive growth in the second half of the year." Huachuang Securities pointed out in the research report.
Steady growth is expected in 2022
Affected by the epidemic, some vehicle manufacturing enterprises and parts companies in the core cities of the automobile industry, such as Shanghai and Jilin, fell into a state of suspension in April. In response to the problem of suspension of production and work faced by car companies, in mid-April, the Ministry of Industry and Information Technology sent a working group in Shanghai and set up a white list of key enterprises in the field of industry and informatization, requiring the concentration of resources to give priority to ensuring the resumption of work and production of 666 key enterprises in key industries, of which nearly 40% of the white list is automobile and supporting enterprises.
More than half a month, how about the recovery of the car supply side? Xin Guobin, vice minister of the Ministry of Industry and Information Technology, said in an interview a few days ago, "As of April 28, the resumption rate of the first batch of 666 'white list' enterprises in Shanghai was 86.8%, of which the resumption rate of vehicle and parts supporting enterprises in the automobile manufacturing industry reached 77%, and the resumption rate of related enterprises such as integrated circuit design, manufacturing, packaging and testing was 91%. The 50 key enterprises monitored by Jilin Province have a resumption rate of 98%. ”
The reporter learned that on April 25, after a week-long stress test, SAIC Volkswagen MEB Factory and Anting Automobile Third Factory achieved full line start-up, ushering in the first batch of complete vehicles after the factory resumed work and production.
"Whether it can be delivered on time is related to the credibility of the enterprise." Production capacity has returned to 70% of normal conditions throughout April. ZF Deputy General Manager Chen Haotian introduced. As an important manufacturer of automatic transmissions for Chinese vehicle companies, ZF's first orders after the resumption of work were to produce 800 longitudinal 8-speed automatic transmissions for major customers Great Wall Motors and Jiangling Motors.
The reporter learned from Chen Haotian that the current utilization rate of enterprise equipment has reached 100%, "We strive to catch up with the production capacity that was previously left behind."
It is understood that in view of the practical difficulties of the enterprise industry, the Ministry of Industry and Information Technology has strengthened monitoring and scheduling. Establish a "smooth coordination platform for the supply chain of the automobile industry chain" to monitor and dispatch the production of 15 key automobile enterprise groups (the total output accounts for about 90% of the whole industry) on a daily basis, providing a fast channel for enterprises to feedback problems. The Ministry of Industry and Information Technology has also established a collaborative working mechanism for provincial, municipal and county industrial and information departments to solve the demands of enterprises in a "one-stop" manner. In recent times, we have promoted the solution of more than 700 problems such as the resumption of work and production and logistics and transportation.
For the second quarter and the second half of the auto market trend, Xin Guobin said, "the mainland automobile industry has strong resilience, large market space, deep gradient, with the effectiveness of epidemic prevention and control, we are full of confidence in the 'synchronous recovery' of supply and demand, the loss of production and sales in the second quarter is expected to be made up in the second half of the year, and stable growth is expected to be achieved throughout the year."
"As one of the key support industries for the country to achieve the expected goal of stable growth, the automobile industry, with the stability of epidemic prevention and control, the industrial chain has been reactivated, and the production and sales will be replenished after the epidemic, and the follow-up automobile production and sales will be marginally improved." Dongguan Securities pointed out in the research report.
The reporter learned from the relevant person in charge of the car company that the current utilization rate of the company's equipment has reached 100%, "We strive to catch up with the previously left production capacity."
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