Tech Planet news on February 24, recently, the news that JD.com will launch the "tens of billions of subsidies" channel has caused heated discussions. According to reports, an internal email from JD.com shows that JD.com has opened the internal testing of "tens of billions of subsidies".
Previously, industry rumors spread that JD.com planned to launch a 10 billion subsidy channel in early March to wage war against Pinduoduo. For the authenticity of the news, JD.com did not respond positively. An internal JD.com email leaked to confirm the news.
The email said that in order to have a better user experience in tens of billions of subsidies, the priority experience of internal crowdtesting will be opened to colleagues inside Jingdong. For employees who participate in internal testing and find system vulnerabilities, JD.com also set up a special reward payment.
The email information shows that the email was sent at noon on February 23, which means that JD.com has opened the internal testing of the "tens of billions of subsidies". According to the internal reporting plan of JD.com previously revealed by the media, JD.com's "10 billion subsidy" will complete the bidding system on February 24. Judging from the closed test time exposed by this email, the project has been advanced.
According to people close to Jingdong, this time Jingdong created a "tens of billions of subsidies" project, and the subsidy plan will cover all categories.
At the end of 2022, Liu Qiangdong emphasized in an internal speech on JD.com that "low price is the most important weapon for JD.com's success in the past, and the only basic weapon in the future." ”
For the specific content of the above-mentioned leaked internal emails of JD.com, as well as the relevant information of the "tens of billions of subsidies", JD.com has not officially responded as of press time.
Previously, according to 36Kr reports, JD.com will officially launch the "10 billion subsidy" channel on March 8, directly targeting Pinduoduo.
Unlike the previous "JD Second Sale" sub-channel that only appeared during the 6.18 or Double 11 promotions, this time the "10 billion subsidy" will have a first-level entrance in the JD app, changing from the previous "big promotion" model to the "daily sales" model.
An insider revealed that the 10 billion subsidy will cover all categories, not limited to traditional Jingdong advantageous categories such as 3C, and self-operated and POP merchants will participate.
It is reported that JD.com will set up a network-wide price comparison system in the background, "will also arrange real-time price comparison of procurement and sales, and once the price of goods is higher than the external network, it will implement 'double compensation'", the above-mentioned person told 36Kr. However, "double payout" has a certain pool of goods and does not cover all categories of goods.