On March 9, 2023, the "mirror2" development team KAGAMI II WORKERS issued a bankruptcy declaration, announcing the death of themselves and the game.
"Mirror 2" from the original domestic light to the 10,000 people spurned in only half a year, known as the first electronic immortal jump for young people, today I will take you to review the beginning and end of this incident and the various tumultuous operations of this scam company.
KAGAMI II WORKs' former name was Sakura Game, known as Sakura Society, real name was Chengdu Aixiangsui Technology Co., Ltd., and its predecessor, Chengdu Blue Airlines Technology Company, was just an ordinary skin-changing mobile game factory in the early years.
In 2016, because there were too many copycat mobile games in the market and the competition was too strong, they chose to enter the Steam independent butter market, bypassing the censorship mechanism by relying on the harmony patch, plagiarizing "Love Follows" in an honest manner, and even using its illustrations without authorization, mocking a well-known self-media website.
Its game began to engage in a low-price plus service set of traffic passwords after receiving a large number of bad reviews due to low quality in the early days, on the one hand, the original price of 31 yuan game was permanently reduced to 11 yuan, on the other hand, players were allowed to unconditionally refund the difference.
Because of its soft theme, thoughtful refund policy, and emotional card played in announcements, the popularity of his game on Steam has increased day by day, and player reviews have always remained in the range of positive reviews.
After that, it started an agent business, contacted the Japanese butter factory to engage in agents, helped them localize the game and take it on the Steam platform for distribution, the quality of the game localization is not great, but the price of 6 yuan is too low, so that many players voluntarily paid for it.
And they will also ask the three-dimensional coser to take photos and post wallpapers, and this two-dimensional and three-dimensional combination doubles form is also derived from the later "Mirror".
KAGAMI WORKs, the developer of Mirror, Sakura Game's biggest signboard, came up with their own housekeeping work - Mirror.
Their "Mirror" combines match-3 gameplay, a certain amount of playability, plus popular content and ultra-low prices, and a series of marketing combinations, so that the game has sold more than 10 million and has a certain fan base.
After that, they abandoned the Sakura Game signboard and formed the Paradise Project, and the original game and DLC were transferred to the new vest in an attempt to bury the company's black history, and then they became NIJICO today.
After the success of the first generation, they began to plan "Mirror 2", and as usual, they used unusual marketing tactics to start crowdfunding and target a super high amount of 50W US dollars, while closing domestic support channels, and finally the crowdfunding failed as they wished.
Why let crowdfunding fail, just because they are not bad at this production money, but more need a free marketing advertisement, they want to use this to make their own fame - "crowdfunding failed, but for the sake of players still insist on making games." ”
This made unknown players immediately have a good impression of it, and also launched a wave of tap water.
"As long as match-3 gameplay and art are guaranteed, there is simply no one who can resist our raffle/giveaway marketing and low-price +1 strategy."
After that, we ushered in the transformation from 2D to 3D "mirror2", which opened the EA test on January 21, 2022 and released the first chapter of the game, or the familiar formula, 6 yuan ultra-low price and a bunch of game keys to make it attract a lot of players, as the announcement said, the first day of 600,000, the first month of 2 million sales, is definitely most independent game manufacturers are beyond the dust.
Although the early hints were obvious enough, players also had a "misunderstanding", and it never updated what players expected during the long update, and then players began to be in the workshop ghs, and the official did not stop it, which led to the workshop being hidden, and the previous method of updating astringent content through the harmony patch was pronounced death.
On September 30, 2022, the official release issued an announcement that he sentenced himself to death: "Because the early access version of Mirror 2: Project X was released without stating that the content of this game will only be "16+", it may have misled some players who purchased the game. This was our mistake and we sincerely apologize to all of you: I'm sorry! ”
This means that the game was originally 16+, but before I had time to tell the players, players who expected astringent content without authorization were like clowns, and this event was called the first electronic immortal jump for young people.
The game comment area was flooded, and the unconditional refund measures they came up with were not through Steam, but a third-party platform that collected player information on their own, and the slow refund and opacity gave it more reasons to be scolded.
On the same day, the Baidu Tieba of "Mirror 2" directly changed the Tieba avatar to a clown avatar. (Now it has become a black and white posthumous photo following current events, from domestic light to clown to dead clown, the program effect is really full)
In addition to "mirror 2", the production team's other games, such as "Novastella Island" and "DancingSim", have also suffered a certain amount of word-of-mouth, further dragging down the production team.
SINCE THEN, KAGAMI II WORKERS HAVE ISSUED A BANKRUPTCY DECLARATION, AND ALTHOUGH THE WHOLE TEXT IS SELLING BADLY, THE PLAYERS ARE SHOUTING GOOD.
From my personal point of view, I believe that they didn't want to make butter from the beginning, they wanted to wash the whitewash, but they used a very stupid way, even if they said they wanted to do 18+, it was better to give up because of the domestic censorship mechanism than the September 30 statement, which made their previous good image of marketing go down the drain.
But this doesn't matter to them, after all, there is not a word of truth in the announcement, judging from their previous routines, this time must also be a golden cicada shell, after making so much money they must still be alive somewhere, ready to develop the next deceptive low-priced game.
If you can find their next holster, I hope that everyone will continue to not support this scam company!!! #好内容我来评 #