Live crosstalk became "phenomenal", and Cao Yunjinfeng turned red

Perhaps, this is after the popularity of non-famous comedian Guo Degang in 2005, another big change in the crosstalk industry is brewing.

Text | Zhao two knives

Live broadcast said crosstalk is actually not new, but live broadcast said crosstalk has become a phenomenon, Cao Yunjin and his team are unique.

Since the beginning of crosstalk in the live broadcast room in April, the popularity of Cao Yunjin's live broadcast room has skyrocketed, and the number of online viewers of a single live broadcast often exceeds 100,000+ and the likes exceed 100 million, and Cao Yunjin's crosstalk in the live broadcast room has become a "general trend" and has become a phenomenal live broadcast room that has attracted much attention.

As a result, it has also triggered a lot of heated discussions, such as why Cao Yunjin became popular, Yunhe Jiuxiao is not as good as a cao, live broadcast is the future of crosstalk and other discussions, of course, there are also from the perspective of Deyun Society, think that Cao Yunjin's live broadcast room is a water army, think that the popularity on the Internet is false, think that Cao Yunjin cannot affect the popularity of Deyun Society, etc. - with these controversies, Cao Yunjin became popular, as of today, Cao Yunjin's live broadcast room also has 5.21 million fans, and every live broadcast from 8 to 10 pm will also flood into millions of viewers, The number of likes for each live broadcast will also exceed 100 million, and what is even more valuable is that with the widespread circulation of Cao Yunjin's live broadcast slices, Cao Yunjin's reputation has also reversed.

So, what happened in less than two months that have just passed?

1

Cao Yunjin turned red!

Cao Yunjin's live broadcast is actually not from 2023, according to its live broadcast room records, Cao Yunjin has been live broadcasting in October 2022; In addition, Cao Yunjin's short video account has also been uploading content since 2019; But it wasn't until after the Spring Festival in 2023 that it began to get better:

From about February, Cao Yunjin began to upload stand-up comedy works on Douyin, at this time, he found that his popularity and word of mouth began to "reverse";

In March, Cao Yunjin opened a B station account while the iron was hot, uploaded his crosstalk works on the B station, and carried out reading "barrage and cheering" and other special content, he also said in his self-report that he did not expect the audience friends of the B station to be so enthusiastic - at this time, he also talked about preparing live broadcast equipment, maybe he will live broadcast "chat" at B station;

In April, Cao Yunjin began to live broadcast on Douyin, and found his old partner Liu Yuntian to live broadcast crosstalk together, and his popularity began to explode, at the same time, Cao Yunjin's live broadcast content also began to diversify, increasing the joint performance of his apprentices and guests, some netizens said that this is a bit similar to the form of "party".

About why did Cao Yunjin turn red? In addition to its own good crosstalk skills, in fact, many netizens' messages are representative. Some netizens said, "The group of people who scolded you at the beginning have now grown up, and after being beaten by society, they understand your bitterness", and some netizens also claimed that he was "the first person to oppose workplace bullying" - indeed, in the past few years, the wave of layoffs has come unexpectedly, and the employment environment has been unprecedentedly bad, in addition, many netizens also hate workplace bullying.

If this part of netizens understands the relationship between Cao Yunjin and Deyun Society as the relationship between employees and the company, then Cao Yunjin's word-of-mouth reversal is also reasonable; Of course, many netizens disdained this and still thought that Cao Yunjin was a "traitor" and should return the word "cloud".

For the grudge between Cao Yunjin and Deyun Society and Guo Degang, there has been a monstrous storm on the Internet, and many netizens also have their own positions and opinions, indeed, although Cao Yunjin and Guo Degang have already "cut the table", but for Cao Yunjin, who is an apprentice, it is impossible to completely abandon Guo Degang's influence.

After 2005, Guo Degang's fire, but also led Deyun Society (Beijing Crosstalk Conference) to become a representative of small theater crosstalk, Cao Yunjin and He Yunwei, Xu Deliang and Li Jing are also known as the original "Deyun Four Shao", you can also find many works of that period on the Internet, that is the era when Guo Degang crosstalk performance is the hardest, and it is also the "golden age" that many crosstalk lovers always miss.

It was also during that period that many crosstalk enthusiasts believed that Cao Yunjin's performance was most similar to Guo Degang, and this statement continues to this day; It was also at that stage that Cao Yunjin began to have a large number of personal fans in small theaters and the Internet; After that, Xu Deliang first quit the Deyun Club because of the issue of performance remuneration, Li Jing and He Yunwei also quit the Deyun Society later, Cao Yunjin was the last of the four young masters of Deyun to leave the Deyun Society - of course, as the two apprentices that Guo Degang valued the most, the departure of He Yunwei and Cao Yunjin was also the most painful in Guo Degang's heart.

In fact, in the period after withdrawing, Cao Yunjin had a good life, the operation of Tingyunxuan, which he founded, was good, he and his partner also went to the Spring Festival Gala, and Cao Yunjin also began to develop in film and television variety shows, bought a villa and married a wife;

Of course, after the crisis of Deyun Society, it also began to exert force, Yue Yunpeng and other apprentices became popular, Guo Degang became a big man in the industry from a crosstalk artist, and more importantly, Deyun Society also began to become the only crosstalk group that can carry out commercial performances and sell tickets nationwide or even worldwide.

However, this seemingly harmonious atmosphere began to fall out officially after the Deyun Society revised the family tree in 2016, and Cao Yun blonde responded with a 6,000-word long article, in which "posting invoices" became a famous terrier.

But Cao Yunjin's response did not have any impact on Deyun Society, and then became a representative of crosstalk rice circles in the context of the fan economy, in the comedy variety shows and reality shows of various TV stations, the actors of Deyun Society also began to become regular guests, and Guo Qilin transformed into a popular film and television actor - at the same time, Cao Yunjin experienced a decline in word of mouth, divorce, salary bargaining turmoil in the crew, and the temporary suspension of business after listening to Yunxuan's poor management, etc., it can be said that after participating in the recording of "Spit Conference", Cao Yunjin's career began to plummet, and it seems that there is no future.

2

Crosstalk that has been changing

Each round of changes in media forms will usher in drastic changes in the industry for the rap art of crosstalk. Crosstalk artists have always been the most adaptable genre to changes in the environment.

The crosstalk generated by radio stations has come out of the heat of small theaters, and it has also allowed the crosstalk of crosstalk masters such as Ma Sanli and Hou Baolin to go out of the key step of Beijing and Tianjin;

The rise of TV stations has made crosstalk begin to usher in many new audiences across the country;

Guo Degang, Gao Xiaopan, Wang Zijian and the crosstalk group they founded have gradually become a form of music art loved by young people at that time with the blessing of the Internet, and then the Qingqu Club, crosstalk new forces, Lehu Brothers, Jin Guangfa Universe, etc., are actually the beneficiaries of the Internet, cultivating listeners on the Internet and draining traffic offline, which is also the basic operation of many crosstalk groups to survive - and this model, Deyun Society is naturally the biggest beneficiary.

But in the era of live broadcast and short video, before Cao Yunjin, although there were many attempts, it never formed much influence.

Taking Deyun Society as an example, in fact, it is also very flexible in the use of Internet tools, and there are too many simultaneous live broadcasts in the previous three New Year's Eve crosstalk sessions, of course, it is a live broadcast session, rather than a crosstalk in the live broadcast room. Previously, Deyun Club also opened an activity called "Deyun Society Longzi Enrollment Series Live Broadcast", and then whether it was the group "Deyun Douxiao Society" launched by Deyun Society or the annual online unboxing, Deyun Society actually never left the online ecology - but all along, Deyun Society and Guo Degang did not really say crosstalk in the live broadcast room.

In April, Guo Degang settled in Kuaishou and started a storytelling program called "Gang Just Happened", which mainly tells about historical anecdotes, similar to Cao Yunjin's initial actions on Douyin and B station, all of which test the water in the form of "storytelling" as a personal program. I have to say that Guo Degang's popularity is indeed good, and the number of plays on Kuaishou's account and videos is also very good - good to good, hot to hot, but this has not formed any topic, after all, Guo Degang has also opened similar personal programs of storytelling on other platforms, and the number of broadcasts is also excellent, but the influence is indeed limited.

In fact, in addition to Deyun Society and Tingyunxuan, there are still many comedian and institutions active on short video platforms, for example, Tianjin's Lehu brothers, which have more than 5.8 million followers on Douyin, and bring goods to prosperity; For example, the big comedy Li Yinfei is also active in short videos and live broadcast platforms, but the attention is average, hip-hop baggage shop, etc. are also very active online crosstalk groups, of course, the real short video to play tricks, but also to say that the crosstalk actor Jin Yan, who has been in Shanghai for more than 20 years, the influence and innovation of "Jin Guangfa Universe" are very high, but many people think that Jin Guangfa is playing comics not crosstalk.

Many more qualified crosstalk actors are also active on short video platforms, for example, Feng Gong, who has served as the chairman of the Ququ Association, has more than 24 million fans on Douyin, and for example, the well-known Haiqing crosstalk actor Yang Yi also has more than 5 million followers, and Wang Yang, who once had a deep conflict with Guo Degang, also has 1.33 million fans on the short video screen platform... Of course, whether it is a new force or an old qualification, most of their short videos and live broadcasts are talking about jokes and goods or telling about literary play, and they do not say crosstalk in the live broadcast room.

From the system to the social groups, the crosstalk actors attach importance to the Internet, especially the short video platform, it can be seen that although there is a traditional relationship between master and apprentice in the crosstalk art, the degree of acceptance of new things by crosstalk actors is actually very high. As the most popular crosstalk group in the past 20 years, Deyun Society has actually been able to keep pace with the times, so it has entered variety shows, film and television and other initiatives, which is one of the reasons why Deyun Society has always been able to maintain high popularity in recent years.

Therefore, it is reasonable that crosstalk has new changes in the era of short videos and live broadcasts, because practitioners in this industry have always sought innovation and change; But it is Cao Yunjin who carries this banner, rather than looking at the more popular Zhang Yunlei and Qin Xiaoxian, which is a little unexpected, after all, in 2022, Cao Yunjin's online wind reviews are still sinking to the bottom.

Then, how big this storm of live crosstalk will blow is debatable.

3

Cao Yunjin's live broadcast room has become a phenomenon, will it bring new changes to the crosstalk industry? What is the impact on Deyun society? How long can Cao Yunjin be hot? In response to these hot topics, Reading Entertainment Jun also has some personal opinions.

First of all, Cao Yunjin's crosstalk level problem.

Many netizens who support Cao Yunjin will say, "Yunhe Jiuxiao is not as good as Yicao", which makes a little sense, in fact, from the current point of view, Cao Yunjin's basic crosstalk skills are still very solid, and the stage experience is also very rich; But at the same time, it must also be seen that the overall performance of the pair of Cao Yunjin and Liu Yuntian is still only average, which should be caused by the long-term absence of performances, especially Liu Yuntian's praise strength has also declined considerably, and it is expected that with the recovery of the performance, Liu Yuntian's state will be better.

Judging from the crosstalk program performed by Cao Yunjin in the live broadcast room, in fact, the effect is worse than the duo of Yue Yunpeng and Sun Yue, and it is also worse than Meng Hetang, who plays well - but Xiao Yueyue's typhoon is much better than the basic skills, Meng Hetang, Baked Cake, Zhang Helun including Zhang Yunlei, etc., in the integrity and basic skills of the crosstalk program, there are some gaps with Cao Yunjin, but it is not too big.

In other words, Cao Yunjin, who neglected the theater performance, is still in power, and there is a lot of room for improvement. Cao Yunjin's current level is far from Guo Degang at his peak, whether in terms of creative ability or hard work, especially in the creation of new works, Cao Yunjin still needs more achievements to prove. Of course, Cao Yunjin is now in his prime and strength, work hard, maybe there will be good new works.

Secondly, Will live crosstalk change Deyun Society?

Entering 2023, the commercial performance of Deyun Society can be said to be in full bloom, the large theater and small theater, the performance frequency is very much, in addition, Deyun Drum Music Club and Qilin Opera Club, etc., are also very able to sell tickets; On May 27, Zhang Yunlei also held a solo concert of "Listen to the Clouds and See Your Heart", and the scene was also full.

To put it bluntly, the performance of the Deyun Club is comparable to all other crosstalk performance groups, which is also the hard power of Deyun Society and Guo Degang to firmly sit on the fishing platform.

But Guo Degang is also sensitive, in an interview, he also mentioned that live crosstalk may have a very good opportunity, but you need to take a look, in fact, Deyun Society has artists with high appearance and popularity, they should be suitable for live broadcasting, just like Zhao Benshan's apprentices, there are also many who play the live broadcast room very thoroughly and have a high income. Crosstalk and duo transfer have something in common, they also have more talent than stand-up comedians, and if the live broadcast room is well managed, it is not ruled out that there is a "great future".

From the current point of view, the fire of Cao Yunjin's live crosstalk should stimulate Deyun Society, but how much stimulation this is, and whether it will change the current operation thinking of Deyun Society, it remains to be observed.

Third, will listening to Yunxuan's offline performance steal the limelight of Deyun Society?

In the live broadcast, Cao Yunjin also revealed: Listen to Yunxuan will conduct commercial performances in 25 cities within half a year, the first stop is Beijing, and other performances will be exposed in the live broadcast room, in fact, I am still looking forward to Cao Yunjin playing against Deyun Society at Christmas or New Year's Eve, and the crosstalk market has not been so lively for a long time.

From a rational point of view, the tickets for Cao Yunjin's commercial performance should be easy to sell, but it is difficult to change the situation that Deyun Society is the only one. After all, listening to Yunxuan's current cast, it is difficult to support continuous offline performances, especially if you have to guard the live broadcast room. You know, Deyun Club has more than 100 actors, as well as hundreds of students, Deyun Society's small garden has a layout across the country, their actors can have a lot of experience, but listening to Yunxuan has been out of business for a long time, in addition to Cao Yunjin and Liu Yuntian, the pair can be said to have the ability to control the scene, and other comedians need to draw a question mark on whether they can play stably in large-scale commercial performances.

Therefore, at least in the foreseeable time, offline commercial performances are still the laughing rivers and lakes of Deyun Society, online, Cao Yunjin and Tingyunxuan keep pace with the times, and should restore Xiaoyuanzi as soon as possible, and cultivate the stage experience of apprentices and other actors online and offline.

In any case, live crosstalk makes Cao Yunjin's live broadcast room a phenomenon, whether in the music industry, or the entire Internet industry, is an outstanding existence, the value of Cao Yunjin's live broadcast room is very high, and this popularity should remain for a long time, although the crosstalk industry will not undergo the same drastic changes as the previous Deyun Society small theater breakthrough, but it will still bring a new atmosphere to the industry.

At last:

After moving back to Tianjin for the children's schooling, the center of gravity of Guo Degang and Deyun Society was obviously tilted towards the city of Tianjin, and after Feng Gong performed the music association, Cao Yunjin set off a storm of crosstalk live broadcast, perhaps, this is after the non-famous crosstalk actor Guo Degang became popular in 2005, another big change in the crosstalk industry is brewing. After all, after Cao Yunjin becomes popular and attracts gold, the relationship between crosstalk performance and live broadcast will become unprecedentedly close, and there will be more crosstalk actors trying to follow Cao Yunjin's path.

Crosstalk in the live broadcast room, as an audience, what do you think of the future?