The first round of land auctions in Beijing 2023 ended only 7 days, and the land plots supplied in the second round have entered the transaction.
But the location determines that the plot in the lead is significantly less popular than the previous one.
Only one real estate enterprise signed up to participate in the plot in the central area of Fangshan Chengguan and the plot 0104 in Pinggu Xinggu, and the transaction was completed at the reserve price, with a total transaction amount of 1.371 billion yuan. The sale of the Changyang plot in Fangshan was suspended due to no registration.
△ Transaction result
Fangshan City Pass was sold at the reserve price
Changyang's "marriage" was unsuccessful
This time, the two homesteads in Fangshan did not receive much attention.
Among them, the 0018 plot in the central area of Fangshan Chengguan was won by Beijing Construction Engineering at a reserve price of 881 million yuan, with a floor price of about 10,000 / ㎡.
The total price of the land plot is not high, the shape is quite regular, there is no construction, the construction scale is about 88,000 square meters, the volume is moderate, and the price difference between the sales guidance price of 27,000 yuan / ㎡ is nearly 20,000 yuan. In addition, the plot volume ratio of 2.8 and the height limit of 60 meters basically determine that the future product will be rigid demand and just changed to the main.
Along the Yanfang Line-Fangshan Line to the east 7 stations, is Beijing Construction Engineering to build Lanxingchen (guidance price of 45,000 / ㎡), the project is also positioned as just in demand of customers, this year into the market to achieve two openings and two victories.
Zhuyu is in front, the construction has more confidence and dares to enter the market twice.
Among the supporting facilities of the plot, the most eye-catching is the northeast side of the plot, Fangshan District introduced the eleventh school branch last year, with a nine-year consistent system and 54 classes. In addition, it was learned at the Fangshan District Land Promotion Conference in September last year that China Resources Medical also plans to acquire Fangshan First Hospital in the Nanguan plot for renovation and upgrading, greatly improving the local medical environment.
For details, please click on the previous article: Eleventh School/Xuanwu Hospital/Sam... The resources of this district of Beijing are open! In 2022, the land supply will be quickly seen
Although there is education and medical blessing, the shortcomings of the track also objectively exist:
The plot is about 1.3 kilometers away from the nearest subway Rao Lok Fu station, and there is currently no further progress on the Yanfang branch line.
The sale of the Changyang plot was eventually suspended due to no registration.
The plot situation is somewhat similar to that of Chengguan, with a construction scale of about 85,000 square meters, a starting price of 1.603 billion yuan, a plot ratio of 2.8, and a height limit of 60 meters, coupled with the "7090" limit set by the plot, which also lays the product positioning that is just needed/just changed.
A 4,969-square-meter kindergarten is built in the plot, and the residential floor price is about 20,000 / ㎡, which is close to 30,000 with the guidance price of 48,000 / ㎡, and the profit is quite sufficient.
However, the nearest subway Fangshan Line fence house station, with a straight-line distance of about 1.8 kilometers, undoubtedly makes such customers hesitate.
Fangshan's just need label
From the perspective of new houses, after the baptism of massive supply, all districts in Beijing have their own home labels.
The rare land supply + flat floors starting from tens of millions of dollars have made the new houses in the main urban area out of the choice circle of most buyers. Daxing (data includes economic development), Changping, Shunyi, as the first chain to undertake the spillover demand of the main city, the transaction volume has been quite high, and the product positioning is rich, from the first purchase to the final reform, all involved.
Fangshan, on the other hand, seems to be firmly labeled as "first place". As shown in the graph, the average transaction price of new houses in Fangshan in 2022 will be 32,610 yuan / ㎡, a slight decrease of about 1.3% year-on-year, ranking 12th among 16 administrative districts, only higher than Huairou, Miyun and other far suburbs.
Although this is related to the long depth and large peak/valley price difference in Fangshan District, it also reflects the price sensitivity of Fangshan home buyers to a certain extent.
Therefore, the supply side gives ideas to solve the problem: housing enterprises are accustomed to setting the main unit type in the small and medium-sized area segment, controlling the total price and maintaining the flow rate.
According to the incomplete statistics of Leju, not counting the Chengguan land plots won by the construction project, since the centralized land supply in 2021, a total of 8 parcels of land have been sold in Fangshan District, and only China Construction Guoxianfu has made large-scale improvement products of more than 100 square meters.
But since last year, there seem to be some changes: 120-140㎡ units account for more than 10%, 160㎡ units account for about 8%, both higher than the proportion of supply, and the improvement demand in the region is entering the market (not long ago, many children + talents one district one policy, I believe it is precisely to match this actual demand and give a solution).
(Source: Real Estate Marketer)
In addition, the two major projects of Legoland and Beijing Giant Panda Research and Breeding Base are under orderly planning, and are expected to officially open in 2024; The overall upgrading project of the sub-center line will add Changyang Station in Fangshan, and Nanguan Station has been planned, and the commute time will be directly shortened.
The key construction projects in Fangshan District also include International Wine Town, BOE Life Science Park, China Development Bank, Sino-Dutch Life, Hydrogen Energy Guarantee Base, Deloitte China, Renmin University Annex, etc.
The above is Fangshan's efforts to find multiple portraits for himself on the basis of the monotonous label of "just need", and we wait for the verification of time.
Pinggu Old Town added new plates
The 0104 plot in Xinggu District of Pinggu also only received an application and quotation from one enterprise in Chenhe Jiaye, and finally won the plot at a base price of 490 million, with a floor price of about 10,500 / ㎡.
According to enterprise investigation data, Beijing Chenhe Jiaye Real Estate Development Co., Ltd. was established in May 2023, 100% controlled by Beijing Hongjian Jisheng Technology Co., Ltd., and is a company established only for more than a month in Beijing.
In fact, looking at the planning conditions and construction indicators alone, the Pinggu plot can even give 90 points, the planned construction area is about 46,800 square meters, the plot ratio + 36 meters control height, the proper small volume of low-density bungalows, and the plot is long from east to west and short from north to south, which is very suitable for making large surface width products.
There is an industrial park in the north, a wetland park, subway line 22 (under construction), Wanda Plaza (under construction), etc. within 2 kilometers, and similar quality land is also a suitable popular land plot if it is placed in Chaoyang, Changping, Shunyi and other districts.
With supporting facilities, the basic quality of the plot is also good, and there is still a story to tell to make a good product.
Plot information
Fangshan District Chengguan Central District FS00-0230-0018 plot
Nature of the plot: R2 class II residential land
Building Area: 88363.072㎡
Plot ratio/height limit: 2.8/60 meters
Starting price: 881 million yuan
Maximum land price: 1,013.15 million yuan
Starting floor price: 10,000 yuan/㎡
Sales guidance price: 27,000 yuan/㎡ ±5%
Bidding rules: land price - lottery
Fangshan District Changyang Town FS00-0101-0002, 0003 plot
Nature of the plot: R2 class II residential land, A33 basic education land
Building scale: 34786㎡
Plot ratio/height limit: 2.8/60 meters
Starting price: 1.603 billion yuan
Upper limit of land price: 1,843.45 million yuan
Starting floor price: 20,400 yuan/㎡
Sales guidance price: 48,000 yuan/㎡ ±3%
Bidding rules: land price - lottery
Pinggu District Xinggu New Consumption Complex Project PG00-0106-0104 plot
Nature of the plot: R2 class II residential land
Building Area: 39059.786㎡
Plot ratio/height limit: 1.2/36 meters
Starting price: 490 million yuan
Maximum land price: 563.5 million yuan
Starting floor price: 10,500 yuan/㎡
Sales guidance price: 32,000 yuan/㎡ ±10%
Bidding rules: land price - lottery (high bid)
(The description of the supporting distance in the text is for reference only, and the actual official measurement shall prevail)