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Li Jiaqi's "eyebrow pencil incident" has caused widespread discussion on the Internet, however, she has not responded to it, leading to further escalation of the situation.
In the previous live broadcast, Li Jiaqi was angry because netizens criticized her 79 yuan eyebrow pencil price too high, and angrily scolded netizens, resulting in a complete overturn. Consumers think that eyebrow pencils are expensive, while Li Jiaqi insists that it has always been this price, where is it expensive? She even asked consumers to reflect on their reasons, asking themselves whether wages have risen over the years and whether they are serious about working. At that time, the little assistants around her were embarrassed.
Later, Li Jiaqi realized that there might be something wrong with her remarks and began to try to make up for it, she said that there were also very cheap eyebrow pencils in the live broadcast room, "not everyone has to buy Hua Xizi", and also mentioned 50 yuan 3 eyebrow pencils, encouraging everyone to buy according to their own needs. Then she said, "Sorry, no problem, buy whatever you want," indicating that she was just trying to be sleek. In the end, she lamented that her previous state no longer exists, and now she can no longer express her true thoughts, and even said "be a smooth person", is this because everyone does not let her be herself?
Subsequently, Li Jiaqi saw some loyal fans criticizing her, she began to feel aggrieved, complained that fans did not understand her, and made a symbolic apology, but with a reluctant expression. Her assistant Wang Wang also came out to the round, saying that Li Jiaqi could have worked so hard, but in order to do a live broadcast for everyone, she continued to work. This remark raises some questions, does it mean that she has earned enough and could not have stopped working, but continued to work for the sake of employees and fans?
Many netizens believe that Li Jiaqi has now become a capitalist and scaring consumers from above. Her comment section was filled with negative comments, and there were even suggestions to check her tax situation.
It can be seen that Li Jiaqi's fans are very dissatisfied with her remarks, and many people complain in the comment area, and her latest Weibo comments have exceeded 100,000, full of reproach. The brands she endorses have also been boycotted.
The live broadcast room that night was also extremely chaotic, the barrage rolled too fast, and many fans who were shopping in Li Jiaqi's live broadcast room began to complain, and some people said: "With a monthly income of 3,000, can you afford it?" At the same time, some fans defended Li Jiaqi, saying that "who has not said the wrong thing, can you be tolerant", but was quickly refuted by other fans, believing that there was no reason to protect her, after all, her success came from the support of mass consumers.
According to people familiar with the matter, Li Jiaqi can get 80% of the commission for the 79 yuan eyebrow pencil sold by Li Jiaqi, which means that she can earn more than 63 yuan of profit per eyebrow pencil. In addition, some insiders have broken the news that Li Jiaqi mainly draws commissions, rather than pit fees.
In general, Li Jiaqi's rollover this time is mainly because she did not correctly position her role. As a delivery anchor, she only needs to introduce the characteristics and advantages of the product, and should not educate consumers that poverty is not an original sin, nor should she be ridiculed and despised. I hope that Li Jiaqi can learn from this lesson and handle his affairs more modestly. No matter how successful a person is, it should be remembered that behind success is the support of consumers.
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