Text/Nanke Documentary
Editor/Nanke Documentary
<< • Preface - • >>
"At first glance at the blue fairy, then look at the Audi A7".
In recent years, some inexplicable Internet buzzwords have swept in, and the speed of their popularity is jaw-dropping.
Behind this is a huge Internet ecosystem, and major platforms are silently driving these absurd online phenomena.
And this undercurrent is also quietly changing our values and affecting the growth of young people.
So what do we think about this turbulent flow?
<< · "Little Agiao" Zhan Yapeng - · >>
Zhan Yapeng, an ordinary rural boy, can only work in the fields to make ends meet because of his poor family.
After graduating from high school, he began to set up a fruit stall to sell on the street, but his income was only about 3,000 yuan, and his life was tight.
With the rise of short video platforms, Zhan Yapeng noticed that some people have successfully changed their fate through the transformation of Internet celebrities. He registered a Kuaishou account and began to post videos of his daily life, hoping to become famous and rich.
But ordinary life can't attract attention, and the video only has dozens of likes.
In order to get out of the circle, Zhan Yapeng decided to change his way and deliberately pretended to be crazy and stupid to attract attention.
He performed boldly, acted exaggeratedly, spoke arrogantly, and successfully gathered a part of fans who like to watch bizarre videos.
One day, he suddenly shouted "Give me Giao" during the live broadcast, and this meaningless sentence became unexpectedly popular.
"Giao" became Zhan Yapeng's iconic mantra, and the number of fans soared to one million and became popular overnight. Despite its limited strength, the image of "Brother Giao" has been deeply rooted in the hearts of the people.
His income increased significantly, he bought luxury cars and mansions, and successfully turned around.
Zhan Yapeng's peculiar success has also been criticized, and some people say that he became famous by pretending to be crazy and selling stupidity. But for him, as long as it can attract attention in exchange for money, it is good content. "If you don't learn, you will only be Giao" became his label.
Despite the controversy, Zhan Yapeng inspired many rural young people to actively enter the short video industry by creating topics, and for a while the proliferation of strange short videos led to a surge in the number of rural influencers.
However, this boom has also created some problems. Unscrupulous attempts to attract eyeballs have a negative impact, and the quality of content varies.
Zhan Yapeng's success has inspired many rural young people to pursue their dreams, and they have followed Zhan Yapeng's approach by creating hot topics to attract attention and actively participate in the short video industry.
For a time, all kinds of bizarre short video content emerged one after another, and the number of rural Internet celebrities increased rapidly.
Some influencers have gone to great lengths to create extreme and inflammatory content to attract attention, causing public discontent.
There is also a comment section full of vulgar remarks.
And Zhan Yapeng's fantasy Internet celebrity road is only a microcosm of this change.
<< - Guo Teacher Guo Beibei - · >>
Guo Beibei, an ordinary girl from rural Hebei, originally lived an ordinary life.
After graduating from high school, she came to the county to work part-time and opened a small shop with her boyfriend.
Soon after, they were in huge debts and their lives were in trouble. To escape poverty, Guo Beibei began to live broadcast on the Kuaishou app, and at first she shared makeup tips like other beauty bloggers, but her income was minimal.
In order to attract attention out of the circle, Guo Beibei decided to change her strategy and began to do "ugly food broadcast".
She went live with exaggerated expressions and weird language, attracting a large audience.
The "Guo Yu" she created quickly became popular on the Internet, and her number of fans and income increased steadily.
With the blessing of traffic, Guo Beibei's behavior has become more and more extreme.
She will deliberately make fart noises during live broadcasts, publicly insult other female celebrities, and show her panties in front of the camera.
Her vulgar behavior drew criticism, but it also kept her in the spotlight.
Guo Beibei uses "playing ugly" to harvest traffic attention, and she does not hesitate to expose the ugly side of human nature and violate mainstream social values.
In 2021, Guo Beibei's multiple accounts were permanently banned, and her story became a warning of online chaos.
We must jointly stop such vulgar content and safeguard online civilization.
Anchors should also be vigilant, should not follow the trend, and should adhere to the bottom line of morality. Guo Beibei represents the dark side of the live broadcast industry, and what she does is undoubtedly tarnishing online culture, and we must prevent it.
The first impression of Guo Beibei is that she is sloppy and unruly. She often has unkempt hair during live broadcasts, does not do any grooming on her face, and dresses very casually.
The nickname she gave herself "Teacher Guo" seems to be to show a pro-people tone, but her behavior is really difficult to make people optimistic.
Every live broadcast, she will attract attention with various obscene means, endlessly showing her ugly side.
She pronounces weird on purpose, utters all kinds of nonsensical words, and likes to make exaggerated expressions and harsh sounds when eating in front of the camera.
This made many viewers feel fresh and interesting, and they imitated her way of speaking. Guo Beibei deliberately creates topics and buzzwords, using various means to attract attention, and does not consider whether these so-called "hot words" are meaningful.
However, the more so, the more attention and income she seems to get.
We have to wonder, what exactly does this reflect?
<< - low with Luhan - Ling Dale - >>
Ling Dale was born into an ordinary family to working-class parents.
Due to mediocre grades, after graduating from high school, he could only work as an assembly line operator, repeatedly working in a small electronics factory, and living a boring life day after day.
When he went out to play, a high school classmate accidentally discovered that Ling Dale's appearance resembled the popular male star Lu Han, especially the hairstyle, eyes and mouth shape were very similar.
This classmate jokingly said to Ling Dale that you are simply Luhan's "stand-in", and if you impersonate Luhan on the Internet, you will definitely be able to win attention and gain popularity and income.
Ling Dale immediately aroused a big dream after hearing this, and this seemed to be a great opportunity to turn over.
So, he began to fumble on the Internet and found that many people who looked like stars gained popularity and income by posting photos, videos, etc.
Determined to seize this opportunity, Ling Dale began posting photos and videos of himself playing Luhan online, and also found someone to help him use PS software to retouch his photos and process his photos more similarly.
Soon, Ling Dale gathered a large number of fans on the Internet, and everyone affectionately called him "Low Match Luhan".
With the initial popularity base, Ling Dale is determined to fully develop his Internet celebrity business. He bleached himself with the same blond hair as Luhan, which further enhanced the similarity between the two.
Lingdale also joined a group that imitated EXO, recording cover videos with friends and posting them online to win more attention. With Luhan's popularity, Ling Dale soon became more and more popular among fans and became a new Internet celebrity.
Lingdale understands that monetizing the traffic of influencers can achieve a stable source of income.
So he decisively transformed and began to open accounts on various live broadcast platforms to carry out live streaming of online goods.
With its high popularity, Ling Dale's live broadcast room can attract tens of thousands of Luhan fans to participate every time, they affectionately call him "Brother Luhan", and the atmosphere is warm like an interactive meeting of idol stars.
With its fan base, Lingdale has performed well in live streaming and its revenue has skyrocketed.
After obtaining the first pot of gold, Ling Dale began to invest in luxury items, successively buying tens of millions of mansions, million-dollar sports cars, and establishing a company to register high-priced office buildings, which became popular for a while.
However, Ling Dale's success has also been questioned by some, some people think that he only relies on his looks to "eat", without strength and popularity, which may have a bad demonstration effect on teenagers.
In this regard, Ling Dale said that he can understand these doubts and only ask everyone to respect his career choice. In this Internet era, ordinary people can also achieve achievements through their own efforts as long as they are good at using resources and grasping opportunities.
<< - Epilogue - · >>
The rise of the influencer economy has brought new opportunities and exposed some problems.
We should not blindly criticize, but make full use of these platforms to spread positive energy.
At the same time, we must also be wary of the behavior of using attention to obtain benefits and prevent teenagers from indulging in it.
Now, a new Internet culture is taking shape, and we are all looking for the most suitable way of Internet governance. Let us work together to build a clean cyberspace and contribute to a better life.