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Afterthought
Recently, the Lakers' opener attracted a lot of attention, this game against James vs Durant, one of the two league's most prominent small forwards. Although this is not the first time they have met, this tournament has generated a lot of interest and anticipation.
The high level of attention of this match can be seen in the ticket price. Tickets for the farthest stand positions cost $120, while the highest tickets cost as much as $9,447, and some sideline tickets even reach $20,000 and require a season ticket purchase. These ticket prices show the appeal of the game and also highlight the great appeal of the Lakers.
It is understood that the number of seats in this game is 18,997, and the average price of tickets reaches $1,569, which means that the revenue from tickets alone is as high as $29.8 million. However, that's not all, the Lakers will also receive millions in value-added income from field jerseys, basketball merchandise, food and beverage, and more. In addition, this high-profile game will also attract a large number of sponsors to buy advertising slots, which will generate at least millions of additional revenue for the Lakers. In total, the total revenue from the opener is expected to reach around $35 million.
This figure once again highlights the attractiveness of big-market teams. Players like to join big-market teams not only because of the good salaries there, but also because big-market teams have higher attention and exposure, which will create more opportunities for their business value. In today's era of diversity, players' business endorsements and monetization of business value have become an integral part of their careers. For example, like Wei Shao, despite earning only $4 million a year, his business endorsements and monetization of his business value are as high as $150 million.
This game is not only a grand event for basketball, but also a success story of business operations. The Lakers can earn huge revenue with a single game, which reflects the commercial attractiveness and competitiveness of the big market team. The support of fans and businesses alike has contributed greatly to the NBA's prosperity, while also showing us the close relationship between sports and business.
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