On the evening of December 18, a 6.2-magnitude earthquake occurred in Jishishan County, Linxia Prefecture, Gansu Province.
But just when people were paying attention to the disaster, a discordant voice suddenly jumped out.
NetEase Egg Boy donated 5 million yuan to Gansu, and also donated a large number of materials to keep out the cold, at such a critical moment, NetEase showed the responsibility that a large enterprise should have, and took the initiative to take on this heavy responsibility.
It stands to reason that NetEase's donation activity is kind and caring and has played a very positive role, but some netizens have questioned it.
After the earthquake, there were many companies that donated money and materials, such as ByteDance, Anta, Hongxing Erke and other well-known enterprises, and they gave tens of millions of aid.
We have nothing to blame for the amount of donations, and the amount of donations is an attitude of the enterprise, but in the name of NetEase Egg Boy, is there a bit of marketing in it?
You must know that all companies have many projects, but I haven't seen any company like NetEase, directly donating with the name of the project, saying that it is a donation to show love, but in fact, it is more of a feeling of advertising.
In the name of donations, just in time for the heat of the earthquake, NetEase planned to come to such a "good show", but netizens are not stupid, NetEase's set of "sassy operations" almost wrote the word marketing directly on their faces.
This discordant voice was also pushed to the hot search, and no one thought that in the case of aftershocks in Gansu, the hot search would be a donation announcement, which is really eye-opening.
NetEase only spent five million on the hot search, but the publicity effect of this hot search, as well as the marketing effect brought by the later stage, I don't know how many five million it is worth, NetEase's wave can really be said to be Qin Shi Huang eating pepper - winning hemp.
There is nothing wrong with the donation itself, it is a very positive behavior, but in the name of donations, NetEase's wave is really a bit inauthentic, let's say, the five million are used to do activities in the game, or to give back to players, to send a wave of benefits to players, this is not more real than fake donations and real marketing?
Do you have to lick the blood at the tip of the knife, take risks, and even dare to rub the heat of the disaster? NetEase's operation is really self-inflicted.
As an old player of Egg Boy, I have no eyes on NetEase's operation, you can not go out of activities, and you can do bad planning, but I can't accept this kind of bottomless marketing.
Please NetEase give a reasonable explanation and apologize to all our players!
#蛋仔派对#
#假慈善真营销#