The small car market has always been regarded as an important sales pillar by car companies, and the price is affordable enough to allow more people to have the opportunity to buy.
Although the profit of a single vehicle is not as good as that of medium and large cars, the sales volume of small cars is stable and huge, which has laid a solid foundation for the long-term development of car companies. With the changes in the market, the types and numbers of small cars are increasing, and many excellent models such as BYD Seagull, BYD Dolphin, and Wuling Binguo have emerged.
Therefore, when Dongfeng Motor launched a new small car, the Nano 01, it was not a surprise. In this highly competitive market, Dongfeng Motor hopes to be able to get a share of the small car market through the launch of the Nano 01.
Looks: Endless possibilities on a limited budget
Automotive industrial design has always been a difficult problem in the design world, because it requires not only imagination, but more importantly, it can be implemented. It's very simple to draw, but it's not easy to put it in vehicle manufacturing, because you need to consider many aspects such as cost, aesthetics, the development of the times, and consumer demands.
The overall design of the Nano 01 is quite accomplished, although the first impression of the whole vehicle is the small Smart#1.
Judging from the front face, the main focus is on a rounded shape, without the slightest tough strokes, which is a great test of the accurate control of data by the digital model and the oil clay master.
The through-type lamp group is not connected, and a layer of embedded partition is made. It may be due to cost control considerations, but it enriches the layering of the front face.
From the side of the body, the A-pillar shape is impressive, and the design is quite stiff strokes. It may be in exchange for sufficient A-pillar visibility, but also to make the main driver's window more transparent, and the corresponding area of the rear window looks smaller.
In order to emphasize a little sportiness, the windows have also been extended and the rear windshield C-pillar is hooked, which can make the vehicle look more agile.
The side skirts are decorated with trim strips, and the tail design is relatively simple. A slightly narrowed floating spoiler compares to the monotonous loop taillights. The number plate holder is placed in the rear bumper area, giving enough white space in the trunk and rear bumper area.
The doors are similar to Tesla's hidden door handles, which are pressed on the front end and then opened. This design is still essentially a mechanical setting, which is a little better than the pop-up hidden door handle.
In terms of wheels, it is this kind of low-drag wind blade wheel shape, with the inner ring blackened and the outer ring left blank to form a color-blocking effect. Visually, it is a single-piston floating caliper with solid disc brake discs.
The tires are from the Harmonic PLUS EV series of domestically produced Vanlead Tire. Wanli's tires are mainly wear-resistant and cost-effective, with average tire noise and handling. For this nano 01 with a pre-sale price of 79,800, it is a very suitable match.
Interior Interpretation: A Satisfactory Work in the New Era
To be honest, I was surprised when I first saw the interior of the Nano 01. The surprise is that Dongfeng Motor actually put the cost budget in the car.
You know, wrap-around interiors take a lot of effort. It is necessary to consider not only the connection between the door trim panels and the center console, but also the layout of the entire center console, audio, and even airbags.
Although this official image mainly shows us that the front seats support nearly 180° reclining, which can provide a certain amount of resting space, this way of removing the headrest to achieve this is indeed full of compromises.
When talking about interiors, you can't ignore the doors. The Nano 01's door opening (the design boundary of the door panel) is a standard car design, based on the new Dongfeng Quantum Architecture No. 3 platform. The establishment of the door opening determines the convenience of getting on and off the car, headroom, A-pillar vision, and so on.
The specific value of the Nano 01 is not yet known, but judging from the official picture alone, the blessing of the frameless door is obviously to attract consumers, "the cheapest model with frameless doors".
The triangular window area of the door is filled with only a very small piece of plastic trim, which can be inferred that the A-pillar has a good view and does not encroach on more blind spots. The upper panel assembly is the interior padding of this diamond-shaped checkered pattern, with the addition of a small rounded handle, which is also an interior design style to cater to the car.
The window control switch is a popular flat push design of the new forces, and the hand buckle type of traditional fuel vehicles in the past has indeed been seen very little. Each key is simply plated to ensure durability and sophistication.
The rearview mirror adjustment is similar to the Volkswagen-like knob control, which is not integrated into the center console and is commendable.
Map bags are a design that car companies have been unable to avoid, and they always have to consider the problem of putting water bottles. However, in the actual process of using the car, the vast majority of consumers' water bottles are still placed in the central storage area. However, the volume of the map bag of the nano 01 is average, and it is not particularly large.
The entire cabin is also densely covered with this simple diamond-shaped stitching design, which is intended to create a stronger high-end texture.
The steering wheel is currently the mainstream double-D design, which is more for a sense of openness in vision in addition to avoiding the thighs scratching the steering wheel caused by the high sitting position of the tram.
In addition, the instrument of the nano 01 is very small, so it is not easy to block the driver from viewing the instrument information, which is indeed a clever design. The buttons are all physical buttons, with a small scroll wheel, which is also convenient for the driver to control.
The central control is a 12.8-inch floating central control screen,Even if it is a refined official picture, it is not difficult to see that its actual black edge is indeed very thick。 The UI layout design of the entire interface is relatively refreshing, and the overall design belongs to the cartoon category, which can also be seen to please the current female consumers.
The interior design of the Nano 01 adopts an independent middle aisle, which is also a common design method for small cars. Because space is limited, making the center tunnel smaller can enlarge the space in the car, which also makes the interior not look so compact. At the same time, the storage space in exchange is really spacious, which can put bags, water cups, mobile phones, tissues......
It is worth mentioning that the glove box of the Nano 01 has a drawer-type design. Maybe it was inspired by the Genesis GV60, but when you consider the airbag placement, the cabin filter, and the space for the associated wiring harness, the actual capacity of this drawer is not particularly good.
I found a measured map of a media friend, and I can see that there is a space of about four or five bottles of water. However, considering that the main target is the female consumer market, it is extremely suitable for placing cosmetics and skin care products, after all, this is equivalent to becoming a dresser in disguise.
The seat of Nano 01 adopts independent headrests, integrated backrests, supplemented by simple color-blocking treatment, to create an all-in-one visual effect, emphasizing a sense of sportiness. The seat cushion is an integral cushion, and certain details have been made for the leg and back side supports to improve the comfort of the ride.
The fabric of the seat is made of PU leather, and the backrest is also made of simple hanging treatment, so that the foam material and the seat fabric can better fit, so that it has a certain visual beauty. Functionally, the top version of the driver's seat supports ventilation, heating, and memory functions, and the adjustment area is a simple electric six-way (front and rear, height, backrest angle) adjustment function.
In the back row, the price bottleneck of the Nano 01 is reflected here.
The large-area slush molding process is presented in the rear row, and the seats do not continue the color-blocking treatment of the front seats. However, in terms of comfort, you can see that the knee room is still extremely abundant. This is because of the inherent advantages of the pure electric platform architecture design, the length of the car is 4030mm, the wheelbase is 2660mm, and there must be no problem with the ride. However, there is no central armrest, and there is no headrest protection in the central area, which may be due to the view of the rearview mirror in the car.
The trunk space performance is average, and the actual accommodating area is limited, so the designers of the Nano 01 moved the storage requirements to the front trunk. That's right, the car also comes with a front trunk storage space. Although there is a high probability that you will not be able to put your luggage, it is better than nothing to buy a grocery cart.
Performance: Substitute for home use is sufficient, and the dynamic performance needs to be improved
Nano 01 is equipped with Dongfeng Nano's Mach E 10-in-1 electric drive system, with a maximum output of 70kW, a peak torque of 160N·m, and a maximum speed of 140km/h.
This is also the current standard parameter for small cars, and there must be no problem for daily travel and occasional outings in the suburbs.
In terms of range, the entry-level model has a pure electric range of 330km, and the high-end configuration can achieve a pure electric range of 430km, matching the battery pack specifications of 31kWh and 42kWh respectively, both of which support fast charging.
In terms of dynamic experience, NVH has some room for improvement, but the ride comfort is not bad.
There is not much difference in the driving quality of the three driving modes, and the driving quality is close to the experience of fuel vehicles of the same level under the setting of weak kinetic energy recovery.
epilogue
As the second card played by Dongfeng Group for the new energy vehicle consumer market, Dongfeng Nano will become the representative of Dongfeng Motor in the low-end new energy market.
The high-end market has VOYAH "open the way", and the low-end market has Dongfeng Nano "bottom". In the middle of the two, I believe that Dongfeng Motor must still want a piece of the pie, but I don't know how to plan?
Nano 01 This car is cost-effective, it is a model with very distinct advantages and disadvantages, appearance, configuration, and ride comfort, but the storage space is average, and the battery life is not particularly durable.
So, are you bullish on this car?