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2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

2023 Christmas Marketing Summary: 500% Increase in Daily Advertising of Some Mobile Games!

Christmas, a festival with a wide range of global recognition;

A holiday that dozens of countries around the world will have a holiday today;

A huge festival where thousands of advertisers around the world run themed ads today.

On this gloomy and crazy Monday, the author wishes all migrant workers a Merry Christmas~

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Without further ado, let's enter the material show time of the Big Data Research Institute and take a joyful and humorous inventory of the Christmas-themed mobile game materials that will be launched in 2023!

Combine Christmas elements with gameplay: the ubiquitous Christmas tree

1. The Christmas tree, a sex prop, is simply unsightly!

In addition to casual, puzzle, and match-3 mobile games that have integrated Christmas elements into the mobile gameplay, interactive fiction mobile games have also inserted Christmas trees into the game purchase materials in a very existential way.

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Image source: Vast Advertiser Analysis

The hostess was dressed in a red sexy suit full of Christmas flavor, with a round buttocks, and a Christmas star in her hand, and turned her head to ask for help from the players outside the screen, "Can you help me, dear?" How could the beauty refuse, not only did the player agree immediately, but the uncompetitive hand slapped quickly and regularly on the hostess's buttocks, with just the right screen shake in the material, the sense of substitution was simply amazing! The Christmas tree has actually become a part of the fun Play, which is really unexpected by the author.

2. Christmas snowman helps match 3 gameplay

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Image source: Vast Advertiser Analysis

Bubble Blast's match-3 mobile game [Christmas Frozen Swap] not only directly embeds the keyword "Christmas" in the name of the game, but also focuses on Christmas elements in the display of game materials.

3. Puzzle cubes to eliminate the incarnation of Santa hats

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Image source: Vast Advertiser Analysis

Xuyen Dao Manh's puzzle cube disappearing mobile game [Xếp Hình - Xếp Gạch Cổ Điển] has also increased the game's Christmas-related materials in the past week, with flying snowflakes, recognizable Santa hat shapes, and bright red bricks, which create a proper Christmas atmosphere. In addition to Santa hats, there are also all kinds of level elements such as Christmas trees, Christmas bells, and Christmas elks. In addition, unlike the deliberate failure routines commonly used in other puzzle games, [Xếp Hình - Xếp Gạch Cổ Điển]'s Christmas materials are silky and smooth and happy endings, which can be called the anti-stress artifact in mobile game materials.

4. Golf champions fall in love with Aurora Christmas Green

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Image source: Vast Advertiser Analysis

Zynga's golf casual mobile game [Golf Rival] waved its hand and directly turned the entire stadium into Christmas-exclusive green, and the track was dotted with red and green gifts and Christmas trees, and the beautiful aurora in the sky and the glimpse of Santa Claus + elk combination made the whole scene realistic and dreamy. Regardless of the background of the track, the material itself still plays the conventional routine of deliberately failing to raise blood pressure, which leads users to hurriedly download the game to reverse the Fail ending!

Christmas Element ICON: A 100% Christmas hat

For most games, whether casual or strategy, adding a Santa hat to the game's classic ICON is the quickest, most effective, and most affordable way to get the word out. For example, Plarium's fantasy card mobile game [RAID: Shadow Legends] wears a bright and conspicuous Santa hat on the character's head.

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Coincidentally, Scopely's popular Monopoly mobile game [MONOPOLY GO!] also wears an eye-catching Christmas hat on the head of his little old man Kanbanlang, and with the character's already dense white beard, he is simply playing Santa Claus in his true colors.

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Different from the cookie-cutter Christmas game ICON with Little Red Riding Hood on its head, Rollic Games can be described as "painstaking", and its puzzle mobile game [Twisted Tangle] not only changed to Santa Claus Special Edition ICON with Christmas characteristics as early as December 15th, but may be afraid that the festive atmosphere is not obvious enough, or the new ICON replaced too early cannot give players a greater impact, [Twisted Tangle] On December 23rd, two days before Christmas, the red and green Christmas tree ICON was replaced again, and the core of the knot untie game was cleverly The warm red knot on the Christmas tree can be called a perfect fusion of gameplay and Christmas atmosphere.

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Image source: Qimai Data

Christmas Drama Short: A warm Christmas Eve across cultures and dimensions

Christmas is the most important festival at the end of 2023, and mobile game manufacturers have naturally prepared rich materials and sufficient budgets for it.

2023 Christmas Classic Mobile Game Marketing Case Collection: Santa Hats Become Fashion ICON

Taking Mutong Technology's dark fantasy team RPG mobile game [Watcher of Realms] as an example, classic Christmas elements such as warm fire, golden leaders, red Christmas stockings, and green Christmas trees/mistletoe complement each other with gift packaging and warm and interesting BGM, and jointly deduce an exceptionally warm and harmonious Christmas Eve celebration scene. Of course, in this heartwarming short film, the popular female characters are still indispensable to show off their sexiness at the right time, and the player's eyes will naturally focus from Christmas props to the female character's figure, and then quickly move to the "over-packaged" boutique gifts.

The dazzling golden light when the gift is opened also seems to imply that players will definitely have good luck(* ̄) ̄*)withdrawing money and drawing cards in the new year

The above is the funny collection of mobile game materials for the majority of Christmas 2023, and more collections of materials for overseas delivery are on the official website!

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