On April 3, the closing ceremony of the 2nd Cao County Hanfu Cultural Festival and the 2024 Spring and Summer New Product Launch Conference was held. Zhou Jin, President of Shandong Fashion Design Association, Du Bo, Level 4 Researcher of the Promotion Department of Heilongjiang Provincial Department of Culture and Tourism and Director of Tahe County Culture and Tourism Bureau, Hu Anhua, reporter of China City Daily of People's Daily, Wang Qian, Liu Fuhai, Sun Yuantao, county leaders, relevant departments directly under the county, main persons in charge of various towns and streets, and some participating Hanfu enterprises attended the closing ceremony.
Wang Qian said in her speech that this Hanfu Cultural Festival has always been based on "serving enterprises and promoting industries", with the theme of "new product release and business negotiation", and "online drainage and offline focus" as the main business, showing the development achievements of Hanfu in an all-round way, broadening the sales channels of Hanfu in all directions, and promoting the high-quality development of the Hanfu industry in all dimensions, which not only enriches the cultural life of the masses, but also promotes the urban culture and humanistic customs of Cao County. The successful holding of the event will further boost the vigorous development of the county's e-commerce industry and further accelerate the development process of the county's economic and social undertakings.
At the closing ceremony, the participating leaders presented awards to the top ten network recommendation officers, top ten high-quality traders, top ten new Cao County Hanfu products, top ten Cao County Hanfu enterprises and outstanding organizational units.
It is understood that a total of more than 100 Hanfu companies participated in the event, 550 new spring and summer Hanfu products participated in the show, more than 20 universities and associations from Communication University of China, China Garment Association, Shandong Fashion Designers Association and other experts participated in the meeting, Douyin, Pinduoduo, Xinxuan and other e-commerce platforms to discuss cooperation, from Hangzhou, Luoyang, Xi'an and other more than 50 cities 314 Hanfu dealers, 926 anchors participated in the Hanfu Cultural Festival, enhanced the popularity and brand influence of Caoxian Hanfu.
The Hanfu Cultural Festival successfully held 51 activities such as Hanfu catwalk and Hanfu parade, with a total of more than 15,000 spectators, rave reviews from the masses and good social response. According to preliminary statistics, the exposure rate of participating Hanfu enterprises has increased by an order of magnitude, the average number of fans in the store has increased by nearly 10,000, the on-site order amount has reached 51 million yuan, and there are more than 800 intended orders, and it is expected to complete sales of more than 160 million yuan.
Source: DM Da Mei Cao County CX