Recently, some Internet celebrities and online anchors are suspected of fraud and fraud. "Reading Machine Girl" Gao Junyu was exposed to the falsification of the operation video time and was banned by the whole network...... In addition, there are many self-media who are blinded by "traffic" and make fake short videos, and "rollover accidents" occur frequently.
These actions not only fabricate the facts, fool the public, and even cross the red line of the law. When will the self-media fraud and fraud stop?
▍ For Bo traffic, some "big Internet celebrities" have tried their best
"A Cup of Cats" concocted a script and was banned by the whole network
On February 16, the blogger "Thurman Cat Cup", which has tens of millions of followers, posted a video claiming to have picked up two winter vacation homework books for Qin Lang, a first-year student in China, in Paris, France.
On February 17, someone claimed to be Qin Lang's uncle, posed for a live broadcast and went to the bookstore to buy new homework to give to his nephew.
On February 19, "Thurman Cat Cup" claimed to have found the child's mother and announced that the "winter vacation homework" incident had "come to an end". However, because the name of the school was not announced, netizens still expressed doubts.
On February 21, the relevant departments intervened to investigate the "Qin Lang Paris Winter Vacation Homework Incident".
On April 12, the Xihu District Branch of the Hangzhou Municipal Public Security Bureau issued an announcement that netizen "Thurman Cat Cup" and his colleague Xue jointly planned and fabricated a series of video scripts of "Finding the Lost Homework Book of Elementary School Student Qin Lang", which caused a bad impact, and the public security organs have imposed administrative penalties on the personnel involved and the company in accordance with the law. On the same day, "Thurman Cat Cup" publicly apologized on multiple platforms, admitting to fabricating video content.
In the end, "Thurman Cat Cup" ended dismally, and its Weibo, WeChat, Douyin, Bilibili, Xiaohongshu and other multi-platform accounts have been blocked, and its stores have also been terminated.
"Reader Girl" Gao Junyu's video time was fake and was banned by the whole network
"Where I can't order where, so easy, my mother no longer has to worry about my studies. More than 10 years ago, Gao Junyu became popular because of an advertisement for a reading machine and became a well-known "reading machine girl".
In March 2024, Gao Junyu, the "reader girl", posted a video saying that she had a rare brain tumor, and then updated several videos of the surgical process in the voice of her parents. However, because the clothes of the characters in the video do not match the season, it is suspected that it is a stock video.
On March 11, Gao Junyu's mother posted a response: "Gao Junyu's account on the whole network has been operated by the contracted company, but in the process of release, there were serious problems in the operation, which caused misunderstanding to everyone, and it has been decided to stop posting relevant videos, and Junyu still needs further recovery." ”
On March 12, the Internet Illegal and Adverse Information Reporting Center of Yuhang District, Hangzhou issued a report statement, and the video of Gao Junyu, the "reader girl" released by Hangzhou Suddenly Kailang Technology Co., Ltd., an MCN agency, revealed that she had a rare brain tumor and underwent surgery.
On April 24, the entire network account of "Reading Machine Girl" Gao Junyu has been changed to a ban or ban on following, including its Weibo, Douyin, Xiaohongshu, Station B, etc.
▍ False deduction, some "small Internet celebrities" have no lower limit
In addition to some well-known "big Internet celebrities", some small Internet celebrities and small anchors are also posting fake plot videos or conducting live broadcasts of fake content, and even blatant fraud, with no lower limit.
The netizen had a debt of 200,000 yuan to treat his mother for cancer, but his mother was deceived by the anchor to buy medicine
Recently, netizen "Roll Over Huahua" (hereinafter referred to as "Huahua") released a video saying that she had a debt of 200,000 yuan to treat her mother for cancer, but her mother was deceived in the live broadcast room, and her savings were used to buy the so-called "anti-cancer" cosmetics sold by a million-fan anchor.
"Huahua" posted a video saying that she graduated from the University of Science and Technology Beijing in June 2022, and her mother was diagnosed with lung cancer last year, and it took her a year to make up her mother's surgery fee with a debt of 200,000 yuan, "I work in the company during the day and deliver food at night", but my mother's health is getting worse and worse, and I learned from my relatives that my mother used the money she saved to buy medicine to buy skin care products that claim to "contain collagen peptides" and "prevent cancer".
"Let your family never touch this word again, two points, one wide, three mouths, and a big mountain. In the video intercepted by "Huahua", the anchor Zhang did not directly say the word "cancer", but implied that the product could prevent cancer, and the word "cancer" was also typed in the comment area. In the upper left corner of the live broadcast room, there is a line of small words "Fortunately, with collagen, our family can be neatly together".
"Huahua" said that he studied chemistry and is a cosmetics testing engineer, so he is very clear about whether these things are useful or not. In the video, "Huahua" demonstrated and pointed out that Zhang's operation of using alcohol to detect the content of collagen peptides in the live broadcast room was nonsense, and the so-called "fish gelatin" was only a thickener added to it-xanthan gum. She also said that after checking the relevant information, she did not find any data showing that collagen peptides can cure cancer.
In the video comment area of "Huahua", many people said that they or their loved ones were also deceived.
On April 24, "Huahua" told reporters that the platform has contacted itself to negotiate a refund. As for the live broadcast room with millions of fans involved, it has been banned, the platform has removed the relevant products, and the results of the anchor's handling are still going through the process and have not yet been announced. "Huahua" said that she plans to report to the Municipal Supervision Bureau with the evidence, hoping for further processing.
Fake videos are flooded, and 6.6 yuan can buy 10,000 scripts
In fact, there are still a lot of content on social platforms like this that is difficult to distinguish between truth and falsehood, and some videos are not marked with relevant prompts such as "plot interpretation", blurring the boundary between truth and falsehood to attract people's attention.
Some short videos deliberately create family conflicts, subvert traditional ethical concepts, and violate social order and good customs, such as family wars and "juniors" ascending to power;
The more curious the content, the more conflicting and controversial the topic, and the more traffic the video will have. With the increase of similar content, some well-known short video "scripts" are becoming more and more outrageous, amplifying social contradictions, one-sidedly scandalizing a certain group of people, and even fictional and distorted views on marriage and love and family relationships, affecting social atmosphere and family harmony.
And the penetration and dissemination of these fake short videos are closely related to the script behind them.
"18 years old, first time" "How much is your girlfriend worth?" ...... The eye-catching "skill" of emotional short videos penetrates from the title to the content, and these are just the tip of the iceberg among the thousands of short video scripts on an online shopping platform.
On the e-commerce platform, some propaganda under the banner of "starting to explode quickly, breaking 100 people in 3 days" and "learning a trick and taking off instantly" can exceed 1,000 monthly sales. 10,000 short video scripts are bundled and sold, and the cheapest is only 6.6 yuan.
According to the seller's feedback, there are 1 multi-G scripts, including emotional scripts such as forced marriage, first kiss, when the current meets the ex, as well as reversal, Vlog, blind date, campus and other types of scripts. "Each genre (script) ranges from dozens to hundreds, suitable for 0-15 seconds, 15-30 seconds short videos. The store's customer service introduced.
In addition, some stores have also launched popular script customization services, and a 60-second short video script can be customized for 150 yuan.
Xiaobu (pseudonym), who has three years of experience in writing short videos, showed reporters that there are about 1,000 writers in his order-taking group. The store will do simple training for new writers, from the subject matter to the plot, from the narration to the copywriting, writing short video scripts has formed a set of popular formulas - "the more earthy, the more popular, the more explosive the traffic".
▍Regulate self-media, official shot!
Since December last year, the Ministry of Public Security has deployed public security organs across the country to carry out a unified special operation to crack down on online rumors. The campaign focused on key platforms such as social media, live broadcasts, and short videos to carry out relevant law enforcement inspections, and so far investigated and rectified more than 9,800 cases, cleaned up more than 735,000 online rumors and information, and shut down 63,000 accounts that violated laws and regulations.
The reporter learned from the Central Cyberspace Administration of China on April 23 that in order to curb the trend of "self-media" posing and counterfeiting, and compress the space for bottomless traffic, the Central Cyberspace Administration of China will launch a two-month special action nationwide to "clear and rectify 'self-media' bottomless traffic" from now on.
The problems that the special action focuses on rectifying include five categories, namely: self-directed and self-staged fraud, unscrupulous means to stir up social hot spots, setting up topics with partial generalizations, creating characters against public order and good customs, and indiscriminately distributing "new yellow news".
(Source: social accounts of the parties, CCTV News, Chao News, Surging News, Upstream News, Red Net, Red Star News, Jiupai News, Guangzhou Daily, etc.)
Topic moderator | Reporter Chen Shijie