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Recently, a similar article of "Roast Duck Cat" "reappeared in the rivers and lakes". The article said: "A roast duck costs 18 yuan, but a live duck costs more than 40 yuan", "The processed duck is still cheaper?"
Hou Shuisheng, academician of the Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences, has introduced that the small white duck is the raw material of most of the "18 yuan roast duck", the duck breeding period is about 30 days, the slaughter weight is 1.9 to 2.0 kg, and the weight after roasting mature food is about 0.80 kg, that is, about 1.6 catties. (Note: White-striped duck refers to a meat duck that has been processed, removed from the feathers, internal organs and surface horns, and sold directly through pre-packaging.) )
The duck breeding period is only one month, some netizens questioned whether there is a hormone or the like, in this regard, Hou Shuisheng explained, this is a new breed cultivated by breeders through genetic improvement, and the short growth period is not because of hormones, but because of eating nutritious and balanced feed, consumers can buy with confidence. Of course, due to the short growth period, the little white striped duck has a high moisture content in the muscles and the meat is tender, which is not suitable for some cooking methods, such as stewed duck soup.
So, a roast duck is 18 yuan, but a live duck costs more than 40 yuan, won't the boss "lose money"? Hou Shuisheng calculated an account: the roasting cost of a duck is about 2 yuan, the ex-factory price of the carcass of the small white duck is 8.2 yuan, plus the wholesale circulation link (including refrigeration fees, freight, etc.) is 3 yuan each, plus the roasting cost of about 2 yuan, the total cost of a roast duck of about 1.6 catties is 13.2 yuan, compared with the price of 18 yuan, there is a profit of 4.8 yuan. In addition, compared with live duck, roast duck only has duck meat, and duck down, duck gizzards, duck paws, duck tongue, duck intestines, etc. are less, the price of marinated duck tongue exceeds 100 yuan / catty, and the unit price of duck heart and duck claws also exceeds that of roast duck.
Looking back at the development of the catering industry in mainland China from "roast duck 'cat greasy'":
——The market size of the catering industry exceeds 4 trillion yuan
The size of China's catering market has grown from 2.9 trillion yuan in 2014 to 4.7 trillion yuan in 2019, with a compound annual growth rate of 10.1%. Affected by the epidemic in 2020, the size of the catering market fell by 15.4% to 4.0 trillion. With the normalization of epidemic prevention and control, the enthusiasm of national consumption has been ignited, and the scale of the catering market has recovered to 4.7 trillion yuan in 2021, a year-on-year increase of 18.6%. According to preliminary estimates, the size of the mainland catering market in 2022 will be close to 4.8 trillion yuan.
——The investment and financing activity of the catering industry has fluctuated in recent years
From 2018 to 2022, the investment and financing events in the catering industry in mainland China showed a fluctuating trend, with the largest number of related investment and financing events in 2018, with 18 cases, and the scale of investment and financing exceeded 1.1 billion yuan. Subsequently, the activity of the investment and financing market decreased to a certain extent and was relatively volatile. In 2022, the number of investment and financing events in the catering industry in mainland China will be 9, with an amount of 2.021 billion yuan. As of April 10, 2023, the number of investment and financing events in the catering industry in mainland China is 1, with an amount of 100 million yuan.
——Ranking of catering brand power
According to the data, in 2022, the top 10 brands in mainland catering brands are McDonald's, Haidilao, KFC, Xiabu Xiabu, Meizhou Dongpo, Xibei Xiaomian Village, Heytea, Zhengxin Chicken Steak, Juewei Duck Neck, and Mixue Bingcheng.
According to the analysis of the Prospective Industry Research Institute, with the recovery and development of the catering industry in mainland China, the trend of online and offline integration has increased, the supply chain capability has become the core competence of catering enterprises, and the catering industry has gradually become retail, small-area and branded. With the opening of the epidemic, the catering industry continues to grow, and the future development will become more rapid. It is estimated that by 2028, the size of the mainland catering market will exceed 7 trillion yuan.
According to Mr. Liqin Jiang, Head of Client & Business Development, KPMG China, the F&B industry will continue to grow well in the future, and hybrid companies that sell both F&B products and F&B services will become the main force in the market.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "China Catering Industry Development Prospect and Investment Forecast Analysis Report" by Qianzhan Industry Research Institute.
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