Lei Jun shouted Wang Chuanfu, causing a shock in the industry
At this year's Beijing Auto Show, Lei Jun, chairman of Xiaomi, threw a bold proposal to Wang Chuanfu, chairman of BYD - hoping that Wang Chuanfu could take the lead in organizing the construction of a unified smart car ecosystem. This proposal caused an uproar in the industry, and also let the outside world see the competition and game of technology giants in the automotive field.
It is understood that Lei Jun was introducing the design concept of detachable accessories of Xiaomi car SU7 to Wang Chuanfu at that time. He proposed that in the future, the car could be built into a movable "house", where users could install various ecological products and accessories at any time according to their preferences. This will not only improve the user experience, but also bring new profit models for smart electric vehicles.
In order to realize this vision, Lei Jun called on Wang Chuanfu to take the lead in organizing the construction of a unified smart car ecosystem. He revealed that he has discussed with other new car-making forces such as Li Xiang, He Xiaopeng and Li Bin, and they have all expressed their willingness to participate. This is undoubtedly a grand idea to create an open and portable smart car ecosystem.
Pros and cons of offense and defense: Lei Jun's proposal sparked heated discussions in the industry
Lei Jun's proposal at the auto show is undoubtedly a direct challenge to traditional car companies and new car manufacturers. On the one hand, it is expected to promote the unification and openness of the smart car ecosystem and bring more choices to consumers. On the other hand, it may also intensify competition among car companies, and even trigger a battle for the ecosystem.
Proponents believe that a unified smart car ecosystem is conducive to the formation of economies of scale and reduced R&D and production costs. Consumers can also freely choose and transplant various accessories between different brand models according to their own needs. This will greatly improve the user experience and open up new revenue streams for car companies.
However, some people in the industry have questioned this. They are worried that once a monopoly ecology is formed, it will limit the choice space of consumers. There may also be disagreements between different car companies in terms of benefit distribution and data security, which will affect the healthy development of the ecosystem.
At present, the automotive industry is in a period of transition to electrification and intelligence, and car companies are doing their best to seize the future market. Once the ecosystem is unified, it may intensify competition among incumbent automakers and even trigger a vicious circle.
The ecological war of smart cars is about to break out
Lei Jun's "shouting" at the auto show undoubtedly pressed the "acceleration button" for the development of the smart car ecosystem. As a representative of technology companies, he hopes to lead the development direction of the future automotive ecosystem; As a car company, Wang Chuanfu naturally does not want to lose his dominance. A smart car ecological war is just around the corner.
Judging from the current situation, both sides are stepping up their layout. On the one hand, traditional car companies are increasing the transformation of intelligence and electrification, hoping to rely on their own advantages in manufacturing to continue to dominate the automotive industry chain; On the other hand, technology companies are also increasing their investment in the automotive field, hoping to use their own advantages in artificial intelligence and big data to share a piece of the "soup" of the automotive ecology.
Regardless of who is in charge, the unification of the smart car ecosystem is the general trend. The car will no longer be a simple means of transportation, but will be integrated with more intelligent functions and become a mobile "smart space". Consumers can freely install and remove various accessories in this space according to their own needs, and realize personalized customization.
Both automakers and tech companies should put aside their preconceptions and strengthen cooperation. Only by creating a truly open and unified smart car ecosystem can we maximize the potential of smart travel and allow consumers to enjoy a more intelligent and personalized travel experience.