Recently, in the vast Taklamakan Desert, the Tiggo 8 team, the only "champion" who won the championship in the gasoline production group with a family urban SUV model last year, once again competed in the 2024 China Ring Tower (International) Rally. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., once said, when we have the dream of a champion in our hearts, the gears of fate will begin to turn. This is not only a test of speed and endurance, but also another verification of the Tiggo 8 Champion family's strong "race champion genes".
The champion family deserves its name
The Tiggo 8 champion family, as the pride of Chery Automobile, has long left a brilliant footprint on the field. From the 2019 Ring Tower (International) Rally Production Group Passenger Car Champion, to the 2023 Tour Tower (International) Rally Gasoline Production Group Champion (the only family city SUV model), to the China Production Car Performance Competition CCPC and the China Automobile Track Off-Road Championship COC Championship Championship honors, the Tiggo 8 Champion family has proved its extraordinary champion genes with strength. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., said: "For Chery, the championship is not a phenomenon, the championship is a habit. ”
The heart of the champion, the brand upward
This championship habit is not only reflected in the performance of the Tiggo 8 team, but also runs through Chery's brand concept and product strategy. Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., emphasized: "Made in China is a shining business card of China facing the world, and it is natural for Made in China to lead the road to the championship with the heart of a champion." We firmly believe that Chinese brands must have greater ambitions in order to have better development. Under the guidance of this concept, Chery has always adhered to the brand upward and continuously opened up new market areas through a multi-brand strategy.
As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., said: "With the strength of a champion, it should bring more possibilities for the country." "With the Tiggo 8 Racing Team once again competing in the Tour of Towers, we have reason to believe that Chery will continue to write a brilliant chapter on the international stage with its strong championship genes and continuous upward brand spirit.