Resolutely shoulder the responsibility of central enterprises to accelerate the construction of a tourism power

General Secretary Xi Jinping stressed that the new development concept should be implemented completely, accurately and comprehensively, and efforts should be made to improve the modern tourism system and accelerate the construction of a strong tourism country, so that the tourism industry can better serve a better life, promote economic development, build a spiritual home, display China's image, and enhance mutual learning among civilizations. As a state-owned enterprise dominated by green industries such as cultural tourism and new energy, China Green Development Investment Group Co., Ltd. (hereinafter referred to as China Green Development) adheres to the people-centered development philosophy, aims at the world-class, increases the supply of high-quality cultural and tourism products, improves the modern cultural and tourism industry system, promotes the cultural tourism industry to move towards high-end, intelligent and green, and strives to build an emerging strategic pillar industry and a people's livelihood industry and happiness industry with significant characteristics of the times, and continues to empower the people's better life.

Continue to practice the concept of "Two Mountains" and adhere to the foundation of tourism ecology

China Green Development has always grasped the basic principle of ecological priority, focused on the core function of green development, and put the concept of harmonious coexistence between man and nature throughout the whole process, all fields and the whole chain of the reform and development of the cultural and tourism industry.

Create a green ecological benchmark. In the development of cultural tourism projects, we should make full use of the original ecological resources, adhere to the principle of "light development, heavy protection, and heavy experience", pay attention to issues such as water conservation, forest land protection, and biodiversity conservation, and create a new development path of harmonious coexistence between man and nature, so that people can share the beauty of nature, ecology, and life in the lucid waters and lush mountains. Qiandao Lake Resort adheres to the simultaneous development of water protection and water rejuvenation, formulates seven ecological improvement plans, and has been selected as one of the "100+ Global Typical Cases of Biodiversity" by the United Nations. Changbai Mountain Resort practices the development concept of "not cutting down a tree", and has been awarded the "Two Mountains" concept practice innovation base in Jilin Province, becoming the first national 4A tourist attraction with direct supply of green electricity in China.

Promote deep industrial integration. Featuring the integrated development of green industries, through the promotion of new energy applications, the adoption of digital technology, the implementation of refined management, etc., the whole chain is coordinated and all factors are empowered, so as to promote the upgrading of the cultural and tourism industry chain and forge the core competitiveness of the industry. Wenchang Qishuiwan Tourism and Resort Complex has become the first zero-energy and zero-carbon demonstration building in Hainan Province by applying passive building energy-saving technology, using high-efficiency air-conditioning equipment and fresh air equipment, and using building photovoltaic integration design and development. The Qinghai Haixi Multi-Energy Complementary Demonstration Project will deeply explore the new format of industrial tourism for demonstration projects, build a Silk Road Pearl Energy Science Education Base, and create a popular industrial tourism check-in place.

Leading the green and low-carbon trend. In line with the people's expectations for a high-quality life, we actively participate in the creation of a green life. Taking important time nodes such as April 22 World Earth Day as an opportunity, we will set up an ecological civilization action month, carry out green and low-carbon theme activities, and spread the concept of green and low-carbon. Formulate an action plan for building a leading biodiversity enterprise, issue group standards for biodiversity conservation, and continue to carry out biodiversity conservation in all enterprises, all formats and all scenarios. 33 of its operating hotels have obtained green hotel certification, becoming the first hotel professional management group in China to implement full coverage of green certification. The Shanghai EDITION Hotel has become the first carbon-neutral hotel in China for urban renewal by configuring hardware equipment, carrying out low-carbon operations, and carbon trading.

Deeply understand the "two combinations" and shape the soul of tourism culture

China Green Hair deeply grasps the great significance of the "two combinations", firmly serves as the vanguard of the construction of a cultural power, gives full play to the advantages of the cultural and tourism industry, stimulates the new kinetic energy of China's excellent traditional culture, and provides cultural nourishment and spiritual nourishment for the people.

Enhance the added value of the brand with traditional culture. We have always adhered to the cultural and plastic tourism and the cultural tourism industry, creatively integrating the excellent traditional Chinese culture into the cultural tourism industry, so that people can appreciate the beauty of culture and cultivate the beauty of the soul while appreciating the beauty of nature. As a masterpiece of China's green hair cultural tourism industry - a gorgeous resort, it gathers the resources of lucid waters and lush mountains, and is committed to building a first-class cultural tourism and vacation brand. Based on the beauty of China, Huamei Resort integrates lucid waters and lush mountains into the people's beautiful vacation life, and has successfully settled in Changbai Mountain, Jiuzhaigou, Qiandao Lake and Wen'an. The commercial brand "Guihe" is taken from the Confucian classic "the use of etiquette, harmony is precious", and is committed to advocating the values of harmony, friendliness, mutual respect and respect in the commercial field. Based on the historical and cultural heritage of the four ancient houses, Wenchang Nanyang Beauty Hub retains the traditional arcade architectural form and creates an experiential tourism and cultural district.

Stimulate new vitality of the industry with trendy culture. Promote the creative transformation and innovative development of China's excellent traditional culture with practical actions, integrate fashion and trend culture, endow cultural and tourism products with appeal and vitality, and lead the new trend of tourism. Inspired by the operation system of the Big Dipper, Huamei Resort has recreated seven product brands, including "Wild World, Taorandi, Xiaolangren, Long Time, Dolphin Sound, Yunlu Field, and Starry Night", bringing together outdoor adventure, boutique accommodation, parent-child growth, commercial leisure, theme entertainment, sports and health, culture and art, and other diversified business formats. Relying on the national layout of cultural and tourism resources, integrating high-quality nature education scenes, and creating research camp products. Innovate and create the IP of "travel with the event", integrating sports events with scenic spots, communities and business districts. The traffic of sports events has successfully translated into an increase in cultural and tourism consumption, which has effectively enhanced the popularity and vitality of the resort. Wen'an Huamei Resort Club has built the largest pickleball center in the country, with 30 professional courts, and the pickleball competition held in April this year attracted nearly 200 domestic and foreign players to participate in the competition, which has received wide attention and unanimous praise.

Deeply cultivate the "two major responsibilities" and forge the core of tourism innovation

China Green Development has always focused on improving its core competitiveness, enhancing its core functions, giving full play to its role in scientific and technological innovation, industrial control and security support, striving to better practice the "great man of the country", and resolutely serving the national strategy, creating economic value and fulfilling social responsibilities.

Fully serve the national strategy. Completely and accurately implement the party's strategy for governing Xinjiang in the new era, accelerate the industrial layout of Xinjiang with the "cultural tourism + new energy" industrial synergy model, start the construction of the first batch of 9 hotels and 5 new energy base projects, and openly compete for the formation of 9 pioneer teams for the construction of beautiful Xinjiang and 168 backbone employees, take root in the border and contribute to Xinjiang. Relying on Xinjiang's world-class tourism resources and combining with the actual tourism facilities of Xinjiang, we will scientifically plan the layout of international hotel brands, build a world-class resort hotel group with Chinese style and Xinjiang characteristics, help Xinjiang improve its modern tourism system, and create a new highland for international tourism along the "Belt and Road". We will thoroughly implement the plan of "three bases and one channel", build a new energy industrial base with special advantages in Xinjiang, promote project construction with high quality and efficiency with unconventional measures, and realize the centralized grid connection of 6 million kilowatts of the first batch of large base projects. Qiandao Lake Huamei Resort has successfully completed the service guarantee work of the Hangzhou Asian Games and cultivated a new business card for the integration of sports and tourism. Actively integrate into the new pattern of western development and revitalization and development of Northeast China, build the first Four Seasons Hotel in Northeast China, and enrich the supply of high-end cultural and tourism products.

Innovation builds core competitiveness. Systematically plan the Huamei resort brand and create a first-class national fashion brand. Build a resource sharing mechanism for resorts, carry out integrated operations, realize mutual empowerment and functional superposition of each resort, promote the collaborative and efficient placement of high-quality resources, and create a more diversified and rich one-stop tourism experience for tourists. Benchmarking the operation and management experience and system of world-class resorts, the system builds a whole-process management standard system around the modules of products, operation services, organization management, brand IP, and digitalization. Innovate and create hotel products, and strive to empower and upgrade in advanced culture, green, intelligent, asset securitization and other aspects. The hotel sector has passed the international national standard double certification of the compliance management system of China Quality Certification Center, and has become the first demonstration unit of the same industry of central enterprises. In-depth research on the new characteristics and scenarios of consumption in the intelligent era, and accelerate the construction of AI+ resort and AI+ business industry models.

Actively fulfill social responsibilities. Create a demonstration model of rural revitalization with eco-tourism, and build a green pastoral, happy paradise and beautiful home through industry leadership and platform building, so as to make the countryside in the new era lively, rich and beautiful. In Jiangjin, Chongqing, through the orderly integration of urban capital, professional brands, market experience and rural land and labor, the agricultural industry chain will be extended, the tourism value chain will be enhanced, and the real integration of agriculture and tourism will be realized. In Jiuzhaigou, Sichuan, we help villagers develop and plan light vacation tourism products, upgrade the industrialization level of villagers' self-operated tourism products, and help villagers obtain stable operating income.

In the new era and new journey, tourism development is facing new opportunities and challenges. China Green Development completely, accurately and comprehensively implements the new development concept, adheres to integrity and innovation, improves quality and efficiency, and integrates development, resolutely shoulders the responsibility of accelerating the construction of a tourism power, carries out the extension of multiple industrial chains with the tourism industry as the core, promotes the transformation and upgrading of the cultural and tourism industry, and makes greater contributions to the realization of Chinese-style modernization.