Official news from Paris, France on June 26, 2024:
As mainland tourism enters the era of leisure and vacation, in order to actively create an effective leisure and vacation space and provide diversified and high-quality leisure and vacation tourism products, tourist resorts have come into being.
01
What is a tourist resort
With the main function of providing accommodation, catering, shopping, health care, leisure, entertainment and other vacation tourism services, there are clear spatial boundaries and an agglomeration area with independent management and operation institutions.
The national tourist resort is another golden signboard that reflects the level of the mainland's tourism service industry after the 5A-level tourist attraction; It and the 5A-level scenic spots represent the highest level of China's tourism and vacation products and tourism products respectively, which are the twin engines that drive China's tourism development; It is an important starting point for the reform and innovation of tourism products, and the upgrading of files.
02
Tourist resort level
The object of grade management of tourist resorts refers to comprehensive tourist resorts with independent management and service institutions, and does not separately evaluate independent resort facilities such as resorts and resort hotels. Tourist resorts are divided into two levels, from high to low, they are national tourist resorts and provincial tourist resorts. The national tourist resort is the national tourism signboard, and the provincial tourist resort is the regional tourism brand.
The classification of national tourist resorts focuses on comprehensive and high-quality development. The classification of provincial tourist resorts takes into account both quality and diversity. Some of the differences between national and provincial tourist resorts are as follows:
03
Development status of national tourist resorts
Batch and quantity analysis, the time and number of the six batches of national tourist resorts announced are: 17 in the first batch in 2015, 9 in the second batch in 2018, 4 in the third batch in 2019, 15 in the fourth batch in 2020, 15 in the fifth batch in 2022, and 3 in the sixth batch in 2023, a total of 63. In the same period, there have been 318 5A scenic spots, and it is not difficult to see that the national tourist resorts are promising.
Geographically, 63 national tourist resorts are located in 23 provinces and municipalities, accounting for about two-thirds of the country's administrative divisions. Most of them are distributed in the east and middle, followed by the southwest.
Among them, 8 in Zhejiang Province, temporarily ranking first; 7 in Jiangsu Province, ranking second; 6 in Shandong Province, in the third. In addition, Yunnan Province, Sichuan Province and Jiangxi Province have 4 each, Hunan Province and Guangxi Autonomous Region have 3 each, Henan Province, Hubei Province, Guangdong Province, Chongqing Municipality, Hainan Province, Guizhou Province, Hebei Province, Shanghai Municipality and Shaanxi Province have 2 each, and Jilin, Fujian, Anhui, Tibet, Heilongjiang and Xinjiang have 1 each.
In terms of the type and number of vacations, there are 25 mountain-type tourist resorts, 19 lake-type resorts, 10 coastal leisure resorts, 8 hot spring tourist resorts, and 1 theme park-type resort.
04
Interpretation of the creation of national tourist resorts
(1) General Provisions
cultivating and practicing the core values of socialism; Following the idea of ecological civilization and sustainable development in the new era, the construction and operation meet the requirements of low carbon; Publicize and guide tourists to civilized tourism, strict economy and green consumption; There are no violations of laws and regulations in land use and project construction, and the management and operation of facilities, equipment and management comply with the requirements of laws and regulations such as safety, fire protection, food, hygiene, environmental protection, and labor contracts; The security emergency response system is sound, and it has the ability to prevent public health and epidemics.
(2) Assessment department
The identification and management of national tourist resorts shall be undertaken by the Department of Resource Development of the Ministry of Culture and Tourism. The provincial administrative department of culture and tourism is responsible for the preliminary recommendation and daily management of the national tourist resorts within its jurisdiction, as well as the identification and management of the provincial tourist resorts.
(3) Assessment basis
Measures for the Administration of National Tourist Resorts, Classification of Tourist Resorts (GB/T 26358-2022), and Detailed Rules for the Evaluation of Tourist Resorts.
(4) To apply for a national tourist resort, the following conditions shall be met:
(1) Comply with the national standard of "Classification of Tourist Resorts" (GB/T26358-2022) and related rules;
(2) Meet the requirements of the core values of socialism;
(3) The resort facilities are relatively concentrated and in good operating condition;
(4) The tourism public information service system is sound;
(5) The overall satisfaction of tourists was high;
(6) Have a high reputation and brand influence in the country;
(7) The use of land complies with the relevant provisions of laws and regulations;
(8) The main business entity has no record of serious violations of laws and regulations in the past 3 years;
(9) In the past three years, there have been no major environmental accidents, major tourism safety liability accidents and major negative public opinion;
(10) It has been recognized as a provincial tourist resort for more than 1 year.
(5) Application materials
(1) The provincial administrative department of culture and tourism shall submit the recommendation documents and the statistical table of the preliminary examination of tourist resorts;
(2) The application report for the recognition of national tourist resorts, including the basic information of the tourist resort (including name, management agency, spatial scope, area, etc.), development overview, vacation resources and environment, vacation products, vacation public services, operation and management, market structure and impact, ecological civilization and social benefits, etc.;
(3) The overall planning of the tourist resort, the self-assessment report and related explanatory materials (including text, pictures and videos);
(4) A letter of commitment that there have been no major environmental accidents, major tourism safety liability accidents and major negative public opinion in the past three years;
(5) Other materials.
(6) Application procedures
(7) Identification process
(1) The Ministry of Culture and Tourism shall organize the identification of national tourist resorts in accordance with the following procedures: review the application materials;
(2) Organize an expert review team to conduct a basic evaluation of the tourist resorts that have passed the material review in accordance with the scoring rules for the basic evaluation of the tourist resort level;
(3) Organize experts or third-party institutions to conduct on-site inspections in the form of unannounced visits to tourist resorts that have passed the basic evaluation in accordance with the detailed rules for the comprehensive scoring of tourist resort grades;
(4) Review the tourist resorts that have passed the on-site inspection, and arrange a defense link as needed to determine the public list;
(5) The confirmed public list shall be publicized on the government portal of the Ministry of Culture and Tourism for 5 working days;
(6) Where there is no objection to the publicity or the objection is not sustained, a determination announcement shall be issued.
(8) Supervision and management
The national tourist resort grade logo and sign style shall be uniformly designed by the Ministry of Culture and Tourism. If the name or management body is changed or the spatial boundary is adjusted, it shall be reported to the Ministry of Culture and Tourism by the provincial administrative department for culture and tourism within 2 months from the date of change or adjustment. Adopt a dynamic management mechanism with entry and exit, and in principle, conduct a comprehensive review every three years. According to different circumstances, circulate criticism or give cancellation level treatment.
(9) Key difficulties
Some provincial-level tourist resorts generally have deficiencies in planning and positioning, such as unclear boundaries, lack of overall planning, and insufficient industrial combing.
According to the national standards, the first part of the basic evaluation of 10 necessary conditions, provincial and national resorts must all meet the standards, including 3 high-quality holiday accommodation facilities, the average length of stay of overnight tourists, the ratio of the total construction area of real estate projects for property rights sale and the total construction area of tourism reception facilities is not more than 1:2, which is the short board that many resorts can not meet the standards, to achieve these hard indicators within 1-2 years of creation, it is necessary to upgrade the hotel, resort product design, The real estate shift to the use of vacation apartments is carefully studied.
The second part of the basic evaluation has a full score of 100 points, and the evaluation item is set as the benchmark score, and the evaluation implements a point deduction system until 0 points. National tourist resorts must reach 90 points (inclusive) or above, and provincial tourist resorts must reach 80 points (inclusive) or above.
The comprehensive score is 1000 points, and the national resort must reach 900 points from six aspects: vacation resources and environment, vacation products, vacation public services, operation management, market structure and impact, ecological civilization and social benefits. In order to meet the national standards, provincial-level resorts must pay special attention to the creation and operation of theme resort products, leisure resort products, theme resort hotels, characteristic accommodation facilities, nightlife products, children's vacation products, characteristic traffic and slow traffic, so as to promote the upgrading of the resort and become a gathering area of the leisure and vacation industry.
05
Cancel the seven bottom lines of grade processing
After inspection or review, there is a large gap with the national standard "Classification of Tourist Resorts" (GB/T26358) and relevant rules;
There is conduct that seriously violates the Core Socialist Values;
The resources and environment have been seriously damaged;
The occurrence of a major tourism safety liability accident;
The occurrence of major violations of laws and regulations;
Falsification in the declaration process;
Other circumstances as determined by the Ministry of Culture and Tourism.
06
Be the first to create a scene
Guangxi Autonomous Region, Guilin Yangshuo Yulong River Tourist Resort
Resort resources: Build a full-time vacation project system of "tourism complex + resort hotel + leisure settlement + A-level scenic spot".
Hotel brand: There are more than 500 hotels and B&Bs in the resort, with a variety of accommodation facilities, including theme resort type, environmental protection and low-carbon type, mid-range comfort and family type, among which Riverside Resort Hotel and Xiangzhang Huaping Resort Hotel are high-quality international resort hotel brands.
Industrial layout: (1) Focus on the development of three major brand tourism products based on Yulong River rafting, rural pastoral leisure vacation, cultural health vacation, etc., and form a tourism product system of different grades, different levels and different characteristics to meet the needs of different tourism target groups. So as to achieve the transformation of "sojourn destination". (2) It has built a number of high-end boutique B&B hotel clusters such as Molan Mountain House, Secret Garden, Mountainside Resort Hotel, and Xiangzhang Huaping. (3) A number of international events such as the Tour of Guangzhou, the Triathlon and the International Rock Climbing Festival have been settled, making the resort the best leisure tourism destination recommended by the World Tourism Organization.
Dahong Ancient Road Scenic Area, Wufeng Village, Qimen
Editor-in-Chief: Xiao Menglin
ZHUBIAN:XIAOMENGLIN
June 2024
Artistic CV:
Xiao Menglin, a famous Chinese painter, is a poet and playwright in West Lake.
Graduated from the Department of Chinese Painting of China Academy of Art. Chinese flowers, birds, fish and insects, landscapes, and famous people.
It is now:
World stage design artist
Zhongnanhai.御画师
Artistic director of the grand stage of the opening ceremony of major national projects
China Olympic Games, Korea World Cup, Japan East Olympics, Hangzhou Asian Games, served as the artistic director of the China Pavilion
Dean of Hangzhou Mudanjiang Academy
He is a visiting professor and doctoral supervisor of the Department of Chinese Painting at the China Academy of Art
Chinese painting color grading expert at the Academy of Fine Arts of the Central Academy of Fine Arts
An expert in the restoration of ancient paintings in the Art Department of the Palace Museum in Beijing
Vice President of Zhongnanhai Newspaper Cover Art Editor
Her peony pictures, color lotus pictures, ink lotus, and figures have become world famous paintings