Refreshing
It's not just talking
Over here
can take you back and forth
Tourist attractions with different cultural characteristics
Every time you explore
It's a new discovery!
From "Canal Pearl, Vibrant New Town"
Xiqing District's 2024 Cultural Tourism Quality Improvement Year Action
Since its launch
Xiqing District has a lot of cultural and tourism resource products
Carry out a full activation refresh
Effectively promote the cultural tourism industry
It has become an important engine for the high-quality development of Xiqing District
The ancient town is revitalized and revitalized
The 27th Yangliuqing National Tide Lantern Exhibition was held at a high level, and the "public welfare + marketization" operation model was innovatively adopted, and the food, ice and snow, circus, performing arts and other formats were implanted, which effectively drove the catering and accommodation consumption in the ancient town scenic spot and the surrounding areas, and became the explosion point of Tianjin's Spring Festival cultural tourism market; Relying on the profound cultural accumulation of the ancient town, a series of experience activities have been launched, such as "Seeking the New Elegance of Yangliuqing Ancient Town" and "Xiqing Scenery and Encountering National Style", which reproduce the folk culture of Yangliuqing through the interpretation of traditional wedding customs and the interaction of NPC parades, enrich the connotation of ancient town tours, and empower the exploration of innovative development demonstration of ancient town scenic spots.
Jingwu culture shows new vitality
Continue to promote the revitalization of Jingwu culture and continuously enhance the brand influence of Jingwu culture. To create a brand of Jingwu research, the new launch of "Exploring Huo Gong's hometown, looking for the source of the lost" and "Huo Yuanjia Jingwu Kung Fu Training Camp" and other theme research courses, integrated into patriotic education, sports martial arts, handicraft experience content, widely recognized by primary and secondary schools in the city, since April this year, Jingwumen Zhonghua Martial Arts Park weekday reception has increased significantly, a year-on-year increase of more than 1000%. Create special festival activities, enhance the experience of tourists, innovatively hold the first Jingwu Town Martial Arts Culture Week and Jingwu Martial Arts Conference, integrate sports events, intangible cultural heritage displays, and scene interpretation, effectively gather tourists and attract traffic, and the tourist reception volume of the "May Day" holiday scenic spot increased by 20% compared with the same period last year; Launched special performing arts products, created the IP of the word "Tianjin", and the large-scale original humanities-themed stage play "Wu Legend: Huo Yuanjia" appeared at the Jinwan Grand Theater during the "May Day" period, and the box office far exceeded other plays in the same period, and the market responded enthusiastically.
New highlights have emerged in rural tourism
Yangliuqing Manor has upgraded the park format in an all-round way, and is expected to invest 60 million yuan to build large-scale entertainment experience projects such as Jack Paradise, Water World, Western Performing Arts Town, and Storm Experience Hall, and has invested 47 million yuan. From March to May, the number of visitors to the scenic spot increased by 279.49% year-on-year, and the average daily reception volume of key holidays such as May Day and Dragon Boat Festival exceeded 10,000 people, becoming a popular check-in destination for citizens and tourists; The Haihe River Cruise - Yangliuqing Route was officially opened to navigation on "May Day", and the "Haihe River Cruise Yangliuqing Canal Cultural One-Day Tour" product was sold out at the same time, and it was sold out immediately after the launch; The ecological six ports have taken advantage of the situation to build a new riverside waterfront camping park, forming a multi-format business model of agricultural research, outdoor leisure, red education, and vegetable distribution, and the comprehensive income has jumped significantly, with a year-on-year increase of 123.62%.
New breakthroughs have been made in research tourism
Relying on the resources of scenic spots to create a number of excellent research carriers, 24 scenic spots in the region have added research and study business, basically realizing the full coverage of the research and tourism industry in scenic spots. Breaking the seasonal limitations of the traditional "spring and autumn tour", enriching the full-time research and tourism products, and implanting immersive experience content such as intangible cultural heritage skills, native products, and traditional Chinese medicine culture, we have created a number of high-quality courses such as Yangliuqing immersive folk experience research, ancient honey-foraging insect theme research, and traditional Chinese medicine research in Jingwanhong Lejia Laopu Medicinal and Wine Museum, and initially built a "I love my hometown" research and tourism brand, forming four series of 63 research courses and 8 high-quality routes. Build a platform, organize the supply and demand matchmaking meeting of scenic spots, plan and hold large-scale festivals such as the "Yangliu Qingqing" National Children's Drama and Calligraphy and Painting Art Festival, and continue to expand the influence of the research brand. Promote the development of industrial enterprises empowered by cultural tourism, organize industrial enterprises such as Wanzi Qianhong to connect with exhibition and sales platforms and travel agencies, help industrial tourism enterprises broaden their image display and commodity sales channels, and enhance the comprehensive benefits of enterprises.
Quality activities create new experiences
High-standard planning of holiday cultural tourism activities, the formation of leisure tourism experience, folk culture interpretation and other content, the integration of agriculture, culture, business, sports and tourism industry continues to deepen. In the first half of the year, a total of 179 special cultural and tourism activities and preferential measures were carried out, such as the "City Chasing the Mountain" of the Social Mountain Cultural Tourism Port, the 2024 Tour of China Canoe Race and the Beijing-Tianjin-Hebei Paddleboard Club League (Xiqing Suburban Station), and the first Wanglanzhuang Lotus Festival, a year-on-year increase of 71.64%, and the quality of activities held by cultural and tourism enterprises and the promotion of promotional discounts were significantly improved, and the per capita consumption of the Dragon Boat Festival holiday scenic spot increased by 10.5% and 75% respectively compared with Qingming and the "May Day" holiday, and increased by 208% over the same period last year. The effect of cultural tourism on the holiday economy is gradually emerging.
Promote marketing and expand new ideas
We have built an all-media publicity and distribution system, and widely connected with Xinhua News Agency, North Net and other municipal media to publish 136 special reports on cultural tourism. Innovate forms of publicity, broaden promotion channels, and publicize cultural and tourism highlights through various forms such as graphics, short videos, and live broadcasts; Strengthen the network and self-media to bring the flow effect, carry out the online live broadcast of "Checking in Yangliuqing Ancient Town", "Qingcheng Ancient Rhyme, Travel in Tianjin - Internet Big V Take You to See Xiqing" and other activities, using Weibo, Douyin, Xiaohongshu and other head platforms to publish more than 170 pieces of cultural and tourism information, Weibo topic "Xiqing is too suitable for citywalk" The highest interactive views on the day reached more than 106,000 times, and the brand awareness, reputation and influence of Xiqing Cultural Tourism continued to expand.