Price reductions are useful! GAC Toyota's sales in May rose 33.1% month-on-month: but still down year-on-year

Drive the house

2024-06-06 12:42Published in Henan

Fast technology news on June 6, GAC Toyota recently announced its May sales data, a total of 69,545 units sold that month, the official said that the month-on-month increase of 33.1%, but did not give year-on-year data, query learned, GAC Toyota sales in May last year were 77,534 units, a simple calculation can be concluded that the year-on-year decline of 10.3%.

The sales volume of each model of the brand is as follows:

Fenglanda: 21,258 vehicles, a year-on-year increase of 46.5%; Sena: 7,114 vehicles, a year-on-year increase of 13.9%; Camry: 8,681 units, 79% of which are hybrid models; Highlander: 8,120 units, a year-on-year increase of 44.1%.

It should be noted that such achievements have been achieved under the premise of substantial discounts, and in the past two years, the pressure on Japanese cars has increased day by day.

Last week, the 2024 Highlander was officially launched, with 8 models, with a starting price as low as 249,800 yuan, and a price range of 229,800-305,800 yuan after comprehensive official App rights. You must know that Highlander has always been the most popular joint venture mid-size SUV in the Chinese market before this, and it is common for supply to exceed demand, and it is commonplace to sell at a higher price, so times have really changed.

To add insult to injury, Toyota has recently fallen into the "collective counterfeiting door of Japanese car companies", and Akio Toyoda himself had to bow and apologize.

Although Toyota China has responded to this incident, saying that "it has been confirmed that the models sold by FAW Toyota, GAC Toyota and Lexus in the Chinese market are not related to this incident", the adverse impact has already occurred, and the negative effect on sales may also be felt.

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