Preface
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I remember that every year during the college entrance examination, there were many brands of mineral water, and they gave free water to the candidates at the school gate. They also took this opportunity to promote their own brand, and it has been rare to see Nongfu Spring for so many years. The main reason is that they have always been the leaders of the industry, and they don't need to do publicity to win favor.
But this year's situation is different, and it is estimated that the sales pressure is relatively high. Although it is now summer and there is a high demand for mineral water, the market has been reshuffled since March. In the perception of ordinary people, there are many brands of mineral water, and they all sell for two yuan anyway, and Wahaha seems to be good this year.
After I saw this video on the Internet, I found that the comment section was full of ridicule. Many netizens said that the sales of Nongfu Spring should be bad, because they rarely did public welfare for the college entrance examination before, but now they are enthusiastic about doing public welfare for the college entrance examination to send water to candidates.
There are even many netizens who complained: If you drink Nongfu Spring during the college entrance examination, will you go home to be a farmer in the future? If you drink Wahaha during the college entrance examination, the college entrance examination is top, and when the university notice comes down, are you laughing haha? Don't really say it, some people believe this.
In fact, it has been almost two months since Nongfu Spring and Wahaha. But the Internet has a memory, and when a mass event forms an inherent cognition in people's minds, his image is difficult to break.
Even if you use all kinds of means later, use various major activities and major social events to do marketing, do public welfare, and gain favor, it will make more people disgusted. Because when the group has a negative perception of a thing, it is difficult to wash away the previous memory.
Especially later, I remember that Nongfu Spring seemed to say that it only made mineral water and was a porter of nature. But I didn't expect to launch a new product later, and I also made pure water. Because he has always said that pure water is unhealthy, and now he is making pure water again, I don't know what the purpose is? Anyway, Wahaha is definitely the first choice in the pure water market, because people are the first choice of water for laboratories.
In addition, the weather for this year's college entrance examination is okay, not very hot, and the candidates' demand for water is not very large. Drinking more water at this time will affect the exam, after all, an exam is 150 minutes, and if you want to go to the toilet within two and a half hours, it will affect the exam. It's even worse if you drink unclean water and have diarrhea.
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Speaking of this, I am very emotional, nothing in the world can escape cause and effect, and sooner or later I will have to pay it back, and it must be my own reason to get to where I am today. Because this cause is planted, there is this effect. If you want to save your image in the minds of consumers, the best way is to recognize your own shortcomings, make up for your mistakes, and accumulate more virtues and do good!
Finally, I would like to say: whether it is a real public welfare or a fake public welfare. Bo eyeballs, Bo good feelings. If you want to make the fake real, then persevere in doing things that benefit sentient beings!
[The picture is from the Internet, if there is any infringement, please contact to delete]