#微头条首发挑战赛##头条创作挑战赛#
It is said that JD also has more than 60 million employees, and of course, JD has also encountered the disease of large enterprises.
Jingdong has a big enterprise disease, and the first person to take medicine is not someone else, but Jingdong's Dongge. A few years ago, he was on a business trip in the United States and came across an immortal jumping incident. That woman is Brother Dong, firstly, because Brother Dong found a milk tea girl, almost let people know his emotions and interest preferences, and secondly, it is true that Jingdong was the benchmark of e-commerce companies at that time, and engaging in peach news on him will definitely get a high "return on investment".
Of course, this is a joke, and if it is officially included in JD.com's illness, this is a bit far-fetched, and it seems that this article is not serious. This article is only analyzed from the perspective of a loyal fan of JD.com, and there is a big difference between the standard management analysis article, whether it is the choice of angle, or the choice of theory, method, and tool. The diseases of JD.com's large enterprises mentioned in this article are all symptoms that can be felt by careful bystanders such as us, and they are summarized here.
One of the symptoms is that JD.com can't fully adapt to the needs of the Chinese market like Mouduo. Bad money drives out good money, this is the general law of the market, in a populous country, and there are hundreds of millions of people in the context of low income, the most marketable goods are those counterfeit and shoddy goods, such as the first and only time I used a certain more, the advertisement said, more than 20 yuan a box of Tsingtao beer, this is a completely impossible price, I take it for granted that this is the platform is engaged in loss-making marketing, and the savings are advertising costs. Many days later, I received the box of wine, how I looked, I couldn't tell that it was Tsingtao beer, look at the packaging is obviously imitating the appearance of Tsingtao beer, open a can and taste it, the taste of the drink does not say that it has nothing to do with Tsingtao beer, it has nothing to do with beer, all I can do is throw it away, at that time I don't know if the platform has a complaint mechanism, I decisively uninstalled the platform. A multi-platform is to adapt to the poor market with large demand in China, this group is supporting this platform, and JD.com's ability to adapt to the market is definitely not comparable to it, of course, it is not daring to compare it.
The second symptom is that JD.com's logistics advantages have been weakened by the overall logistics level of society. In addition to the quality of goods, JD.com's biggest competitive advantage is logistics, and the choice of JD.com is, to a certain extent, the choice of logistics guarantee. However, with the progress of the logistics level of the whole society, the advantages of JD have gradually weakened, especially many franchisees do not use JD Logistics, resulting in the logistics advantages of JD shopping compared with other platforms, there is no advantage at all. When you buy something on JD.com, you receive a barrel express, and this sense of experience can only subtract points from the JD platform.
The third symptom is that the KPI indicator system that does not meet the market demand becomes more chaotic the more it is managed. For example, in order to control the timely delivery rate of merchants, JD.com mainly uses two means, one is to purchase delivery delay insurance for goods, and the other is to extend the deadline for delivery. The result felt by the customer is that the order is placed today, and before the delivery date arrives a few days later, the merchant will not deliver the goods if they do not deliver the goods, even if you urge the reminder, the platform will ignore the user's urging on the grounds that it is within the specified delivery time. For example, I placed an order a few days ago, I placed an order on the evening of the 9th, and the platform promised to deliver the goods before 24 o'clock on the 11th, and deliver it before 24 o'clock on the 15th, that is to say, the goods I ordered on the night of the 9th, as long as the merchant guarantees that it will be delivered to me at night after 6 days, it is considered compliant, which is what JD speed. Because the delivery accuracy rate caused by the assessment may reach 100%, the response users get is a long wait, which is really bad.
In the past, when we encountered festivals or activity days such as 618, Double 11, and New Year, the time was extended because a large number of goods were not delivered in time, and users can understand that now the delivery time is postponed in an artificial way, which is not a good management, but a bad management.
The fourth symptom is that the use of robot customer service has made the distance between users and JD.com more and more distant. Jingdong seems to be the first platform to use robot customer service,Originally, it was to save labor costs,In the end, it also saved labor costs,Because users encounter problems,There is almost no way to complain,It slowly lost interest in complaints,Users have problems JD doesn't know,This year,There are so many platforms,You don't care about users,Users don't care about you。
To tell a joke, when the user encounters a problem, the human-computer interaction has not been able to get the answer they want, someone taught a trick, three times in a row to the manual, at this time, really touched the manual reply button. In the environment where the intelligence level of the robot is far from adapting to the complex market, the machine replies to the user, except for fooling and making the user angry, there is almost no other value. People are saved, but the user's fire is arched.
The fifth symptom is that the humane management policy encounters an inhumane workforce. Relatively speaking, the employee loyalty of Internet enterprises is completely different from that of traditional enterprises, and if there is no supporting incentive and restraint means for humanized management, it will only allow employees to learn to exploit loopholes, such as the more popular "fishing at work" and the like. Problems that cannot occur in traditional enterprises, such as behaviors such as punching in and out, and whether to turn off the lights during lunch breaks, are all problems in Internet companies, because the mobility of the workforce is too large, and the utilitarianism of employees is stronger.
The sixth symptom is: JD's financial policy has not played its due role, resulting in JD's lack of development stamina. This problem may be a little far away from the common people. At that time, the main goal of Internet companies was to do finance, through JD payment as a means, to launch mature payment products, such as the payment of a treasure, now it has become the mainstream mobile payment means, JD payment even on the JD platform, is not used by the majority of users, which also determines the lack of power of the platform. Internet companies still do finance through platforms, but they didn't make finance bigger back then, and it is even more impossible to do it now. Without the support of financial policies, JD.com will only become more and more difficult.
So far, I have only done online shopping on JD.com. For a loyal elderly customer like me, it's not easy for me to change platforms, but JD.com really wants to drive me away, and I have no choice but to choose other platforms that suit me. If this is the case, then JD is terminally ill.
(The picture comes from the Internet, thank you!) ）