Coffee OS 3 is a new generation of Great Wall Motor's cockpit system, which takes "AI smart space" as the product concept and empowers the redefinition of intelligent cockpit.
Image source: Great Wall Motors
Text: Car Accident Novel Fig
On June 12, Great Wall Motor officially released a new generation of cockpit system, Coffee OS 3, through online live broadcast. While meeting the individual needs of all users in the car, the system also opens up the system ecology to the outside world, aiming to provide users with richer, more comprehensive and inclusive ecological services, and then create the world's first AI smart space based on multi-desktop and multi-screen interaction.
Through the introduction of Great Wall Motors in the live broadcast, it is learned that the main highlights of Great Wall Motors Coffee OS 3 are concentrated in: exquisite new vision, smoother experience, personalization, full-scene sound technology, and more natural voice interaction.
Image source: Great Wall Motors
First of all, in terms of new visual effects, it can be seen through the live broadcast screen that some aspects such as theme backgrounds and wallpapers have been re-optimized and improved. Since the aesthetic standards of each individual are different, this part will not be elaborated too much. The biggest attraction of the new visual aspect is the addition of a custom Chinese font - Great Wall Heiti. It is also the first font in the industry to be customized specifically for in-vehicle systems.
According to reports, the Great Wall Heiti can be compatible with diversified styles. The font has now been validated against the "MIT AGELBA" standard (MIT Automotive Legibility Report), and through eye tracking analysis, the new font has reduced the reading time of text in the interface by about 30% compared to the old font.
In addition to the addition of new fonts, the icons have also been optimized. According to Great Wall Motors in the live broadcast, 1,821 new icons have been reshaped by benchmarking more than 8,000 consumer electronics icons. A new "gravity" animation effect has been added to the icon, which improves the feel of the car machine through the micro-motion effect of the icon, and also displays the function and status more intuitively.
In addition, in order to cooperate with the improvement of visual effects, it is also equipped with an ultra-thin eye protection large screen. According to Great Wall Motors in the live broadcast, the front row is equipped with the thinnest LCD in mass production in the industry, with 2.5K resolution; The rear row is the narrowest and thinnest flip screen in the industry, with 3K resolution. The so-called eye protection screen is mainly caused by reducing strobe and reducing harmful blue light.
Image source: Great Wall Motors
Secondly, let's talk about the smoothness of the experience. In fact, fluency has always been one of the important reference dimensions for individuals to evaluate whether a car machine system is easy to use. Because this will directly affect the comfort of using the car and even the safety of driving.
In the live broadcast footage of Great Wall Motors, you can see that the touch response of the car screen shows an obvious silky feeling, whether it is swiping the page left and right or opening and exiting the application, it can be said to be a second response.
According to reports, this is mainly due to the improvement of the computing power of the system. In terms of parameters, the CPU computing power of this system has been increased by 2.1 times, the GPU computing power has been increased by 2.8 times, the NPU computing power has been increased by 6.7 times, and the memory has been increased by 1 time. The result is a smooth and smooth interactive performance.
According to reports, Great Wall Motors even went to do a certification and got the "Intelligent Cockpit Smooth Performance Certification Certificate" issued by the Thiel Certification Center.
In the interactive experience display, you can also see the richness of the desktop ecology and some new highlights. For example, 3D real-time scenes can be linked with functions such as vehicle control, energy management, and weather, and realize car model desktops in different scenarios such as parking, driving, energy replenishment, car washing, and maintenance, and provide users with one-click access to vehicle control switches in different scenarios.
Image source: Great Wall Motors
In terms of personalization, it is mainly reflected in the multi-modal interactive experience level, and the Coffee Air Touch function is based on the Coffee Air Touch micro-gesture interaction technology based on the IR space perception sensor. It can realize "look and say" and "point and say" to control the car.
For example, in the non-driving state, there is no need to wake up the voice, look at the HUD and other devices, and carry out voice control, you can adjust the angle and brightness, and what you see is what you get. Or point to the windows, sunroofs, sunshades and other equipment you want to control, directly say "open this/that", and give voice commands to control.
In addition, the rear passengers are equipped with Coffee Air Touch, which is an entertainment screen with micro-gesture interaction. Rear and co-pilot users can use gestures to simulate the user's interaction habits on consumer electronics (mobile phones, PAD, etc.), and control the rear entertainment screen and the co-pilot screen. When the rear entertainment screen is turned off, you can also turn on the rear entertainment screen by waving down the palm gesture.
Image source: Great Wall Motors
In terms of full-scene sound technology, it is mainly reflected in the listening effect. In the words of Great Wall Motors, it can bring an "immersive listening experience".
This set of the world's first stereo dynamic to panoramic sound technology can intelligently split the ambient sound in the stereo signal and redistribute it to the speakers around the car, so as to achieve "a wide sound field, but does not affect the positioning of the main sound image", bringing users a spacious, clean and surround listening experience.
In addition, through Great Wall's end-to-end self-developed 7.1.4 panoramic sound system, combined with acoustic algorithms, Coffee AI Sound supports the presentation of Dolby Atmos based on sound objects. Not only can you hear the surround sound from the front and back, left and right, but you can also hear the "sky sound" from the height direction overhead.
Image source: Great Wall Motors
For the most intuitive voice interaction in the smart cockpit experience, Coffee OS 3 supports functions such as full-zone wake-up, split-zone control, and multi-zone isolation. In the 6-tone zone of the whole car, each passenger can control independently; It can also automatically control the settings of the relevant position according to the source of the sound area, and after waking up, the sound from other positions will not affect the voice recognition.
In addition, it also supports changing from "interaction" to "communication". It can be said and executed at the same time, reducing user waiting time and improving interaction efficiency and user experience. Even in tunnels and other environments with no or weak networks, it can meet the voice usage needs of users.
Image source: Great Wall Motors
Overall, Coffee OS 3 can also be regarded as the third generation of Great Wall Motor's smart space system. In terms of the above highlights, the system is based on "good-looking, easy-to-use, fun, good-sounding, and smart" to meet the real needs of current users when using the car. Make the car experience more comfortable and convenient.
According to Great Wall Motors, the new generation of cockpit system Coffee OS 3 will be the first to be used in the Wei brand Blue Mountain Intelligent Driving Edition, and the new car will be launched in the third quarter of this year.