Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms
Computer newspaper
2024-06-19 17:05Published on the official account of Chongqing Computer News New Media
Unconsciously, this year's 618 promotion has come to an end, and Xiaomi's official announcement of the ultimate battle report has also been quickly announced.
Xiaomi's cumulative payment amount in 618 omni-channel this year exceeded 26.3 billion yuan, setting a new record for Xiaomi's major promotions over the years. For reference, Xiaomi's cumulative omni-channel payments exceeded 19.4 billion yuan in the same period last year, compared to 18.7 billion yuan in 2022.
It is reported that during the 618 period, Xiaomi mobile phones took the lead in the overall sales of domestic mobile phones on major e-commerce platforms such as JD.com, Tmall, Pinduoduo, Douyin, and Kuaishou.
Among them, Redmi K70 won the first place in the sales of domestic mobile phone products, and was born together on the four major platforms of Jingdong, Tmall, Pinduoduo and Douyin.
According to the total list of Jingdong mobile phone racing, it can also be found that in addition to Apple, Redmi K70 is the domestic mobile phone with the highest sales. The Redmi 70E and Redmi Note 13 Pro ranked seventh and eighth respectively in the overall list.
Redmi K70 is a mobile phone released in the second half of last year, and a large price reduction promotion of 618 yuan was carried out during the 500 yuan, and the starting price was only 1999 yuan.
I have to say that in the 2000 yuan price segment, its configuration can indeed "play" - the second-generation Snapdragon 8 processor, metal frame + glass body, good performance release, LPDDR5X memory + UFS4.0 flash memory combination, 2K 120Hz high brush screen...... It not only satisfies users' desire for a flagship experience, but also gives an affordable price, and it is not surprising that the Redmi K70 can achieve such results in the e-commerce festival.
It is worth noting that at the beginning of the first wave of the 618 opening event held in early June, Redmi K70 has already won the first place in single product sales without restrictions.
During this year's 618 period, almost all price segments of Xiaomi participated in the 618 promotion.
Taking Jingdong as an example, in terms of models, in addition to Redmi K70, which ranks first in the sales of domestic mobile phones on the four major platforms, Xiaomi 14 won the first place in the cumulative sales of domestic mobile phones in the 4000-5999 yuan price segment; Xiaomi 13 won the first place in the cumulative sales of mobile phones in the price range of 3000-3999 yuan; Redmi K70 E won the first place in cumulative sales in the price segment of 1500-1999 yuan; Redmi Note 13 5G won the first place in cumulative sales of mobile phones in the 500-599 yuan price segment. At the same time, the Xiaomi 14 Pro and Xiaomi 13 Ultra are on the list.
In addition to digital products such as mobile phones and tablets, Xiaomi's smart ecosystem also performs well.
In terms of Xiaomi technology home appliances, including TVs, air conditioners, washing machines, etc., it has won many firsts. Xiaomi TV S 85 Mini LED won the sales champion of JD in this category,Mijia air conditioner giant power saving Pro1.5HP super level energy efficiency wins the sales volume and sales volume of JD Tmall dual platform super level energy efficiency hang-up machine category。
The performance of the AIoT business is also remarkable. The Xiaomi ecological chain category has won 91 firsts on the dual platforms of JD.com and Tmall. Among them, smart door locks, water purifiers, sweeping robots and other categories have exceeded 200 million sales.
Air purifiers, fans, smoke machine cookers, routers, cameras and other categories have also exceeded 100 million sales, even higher than the sales of some single manufacturers in the corresponding categories.
Tell me what electronic products you have ordered this 618?
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Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms -
Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms -
Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms -
Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms -
Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms -
Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms -
Xiaomi 618 hit a new high: this mobile phone won the first place in Android sales on the four major platforms