When the big power electric vehicle meets the teenagers in the field, what kind of sparks will be full of young vitality?
On June 14, it was officially announced that it would join hands with the second season of the national variety show "The Boy in the Field" as a "riding power officer", carrying the journey of public welfare and helping agriculture with the attitude of a great brand and the intelligent manufacturing of big power technology, and will inject new momentum into the continuous promotion of brand rejuvenation and empowerment of peak season marketing.
The two-way rush of "big country immediately" and "Mingqi family".
Unlock new ways to play variety show marketing
"The Boy in the Field", as one of the few public welfare agricultural variety shows in China, not only depicts the idyllic beauty and real life of the Chinese countryside, but also conveys the courage to face difficulties through the celebrity guests who go deep into the fields, and at the same time allows the audience to be decompressed and healed in the plot full of laughter and warmth.
As the preferred car for low-carbon travel for young people, Lima has always adhered to the concept of creating a car for users with "high appearance and high performance", and gave full play to its leading advantages in power technology to build cars for young people. At the same time, Lima also fully understands the trend preferences of young people, continues to cultivate the interests of young people such as basketball, camping, music, etc., and has launched the 517 cycling season for four consecutive years, working with users to create and build together, and continue to challenge the new limits of electric travel.
In the second season of "Boys in the Field", the "Mingqi Family" composed of He Jie, Jiang Chao, Li Bowen, Huang Xinchun, and Sun Yinghao will enter Xinyang to call Maojian Tea. Through scene implantation, content interaction, etc., we will unlock a new chapter of pastoral experience and agricultural assistance with celebrity guests, and work together to convey the concept of public welfare and agricultural assistance, showing the sense of social responsibility and responsibility of "Great Power Immediately".
It is reported that the second season of "The Boy in the Field" will be broadcast simultaneously on the dual platforms of Mango TV and Henan Satellite TV. Taking advantage of the popularity of the program, the younger brand image of Lima and the excellent performance of Lima power electric vehicles will be known to more users, and at the same time, it will also bring continuous creative empowerment to Lima's peak season channel sales.
High power 1000 miles at a time
Carry the journey of public welfare and agriculture with great power technology and intelligent manufacturing
As a big brand, Lima has focused on power technology for 20 years, insisted on building cars from the needs of users, and relied on the power grading system to divide the mileage performance level, speed performance level, and climbing performance level, respectively, to launch the "one charge to run farther" voyage series, "faster speed, faster" Jinsu series, "easier climbing load" summit series.
Among them, the leading edge of the high-power and long-endurance track is fully displayed. In the recently concluded 4th 517 cycling season, the Lima H5 third-generation voyage version achieved the feat of "1000 miles on a single charge" across 3 provinces, and Lima's "big power to run far" has become a national consensus, and it has taken another solid step towards the goal of becoming "the first sales volume in the 500 miles and 1000 miles".
With excellent quality and performance, Lima power electric vehicles are also widely used in the daily commuting of Chinese people, and are deeply loved by Chinese people. This time, as the power officer of the program, Lima will not only meet the daily commuting needs of star artists, but also carry the heavy tasks of picking tea on the mountain and transporting goods, which is undoubtedly a test of the performance and quality of Lima Dadong electric vehicles. By seamlessly integrating with the program scene, it will better show users the performance advantages of high-power electric vehicles.
Conclusion
The second season of "Boys in the Field" has officially started, and judging from the popularity of the pilot film, all age groups, mainly young people, have shown enthusiastic expectations for the show. With the launch of the program, the brand potential energy of Lima will inevitably reach a new high, and will be strongly empowered by Lima's 10,000 channels across the country at the key node of the peak season, helping Lima Dadong electric vehicles continue to sell well!