The Olympic Games are a hot potato for many countries, but I didn't expect that the Olympic bid drama had not yet begun, and a "fashion disaster" was staged for the American team! Just over a year before the Paris Olympics, Ralph Lauren unveiled Team USA's 2024 Olympic Opening and Closing Ceremony entry uniforms. No, the frenzy of complaints from netizens instantly drowned out the sponsors' beautiful ideas. This shape is really indescribable! Navy blue jacket with jeans, live a "flight attendant style"! Not to mention the racing suit at the closing ceremony, the carnival of straight men's aesthetics! Co-authored Team USA This is going to Fashion Week, not the Olympics? Who dares to compliment this taste?
The Olympic jersey of the U.S. team has overturned again!
This time, the culprit is still the old face - Ralph Lauren. The luxury brand has been the royal sponsor of Team USA's jerseys and has held that position since 2008. Over the years, however, their level of design has become more and more unpredictable.
No, as soon as the uniforms of the United States team came out at the Paris Olympics this time, it was full of bad reviews!
Let's take a look at the outfit of this opening ceremony, a navy blue wool jacket with jeans, at first glance I thought it was the uniform of an airline! This kind of preppy style is okay for high school students, but it is a bit out of place for an international sporting event like the Olympics.
The name is said to fit the fashion atmosphere of Paris, but even the Parisians themselves dislike this rustic match!
To add insult to injury, the sponsors also announced that the jersey would also be available for sale during the opening ceremony, priced at a whopping $1,000 set! My God, do you dare to sell such clothes at sky-high prices?
And that $325 shirt, I'm afraid even fast fashion brands are embarrassed to mark this price!
In contrast, the racing-style uniform at the closing ceremony, although a bit new, is really not eye-catching. Isn't it just a jacket with a bunch of logos and white jeans? Paired with a polo shirt and baseball cap, a strong straight male atmosphere comes to the face.
It's hard to make people happy with this aesthetic! Ralph Lauren vowed in a press release that the collection, which blends American classics with Parisian vibrancy, embodies the spirit of Team USA and is sure to become an iconic symbol of unity for the team and fans... However, the team members and netizens didn't buy it.
"I can't say I like these jeans. It looks like they've been taken out of a basket. "It's really saying hello to a flight attendant!" "Are they really going to let our athletes wear jeans to the Olympics?" A lot of complaints resounded in the sky... You know, this isn't the first time Ralph Lauren has rolled over.
As early as the 2008 Beijing Olympics, their design of the American team's beret was met with merciless ridicule.
After so many years, it's still the same old thing, which is really flattering. No wonder some netizens said bluntly: "For more than a decade, I have been begging to replace Ralph Lauren, but I have been disappointed every time.
Oh my God, that's too bad! As netizens said, Ralph Lauren has been in charge of the design of the U.S. team's uniforms for many years, and it doesn't seem to surprise everyone. On the contrary, it has overturned again and again and has become the laughing stock of netizens. As a sponsor of the national team, isn't that a bit of a misnomer? Instead of copying those old-fashioned elements year after year, why not give way to other brands and give everyone a new choice?
In the final analysis, athletes' uniforms should not only be comfortable and practical, but also highlight the national image and cultural connotation.
This is an important manifestation of a country's soft power. If you even dislike your own people, how can you win the respect of the world? While it is important to expect an explosion on the field, it is also important to shape the country's image. Only by cultivating both inside and outside can the national flag fly high on the field!
Epilogue:
So finally, I would like to ask: as a world-renowned Olympic venue, should the athletes' team uniforms be designed more carefully? Blindly copying old routines will only make people aesthetically tired. It's time to give everyone a new choice, right? What do you think about this?