Crazy, crazy! The price of cars has dropped like crazy!

Fang has to drive intelligently

2024-06-21 09:01Published in Beijing

Crazy, crazy. 618, the most ruthless price reduction turned out to be the car! The maximum drop is 60,000!

Toyota Corolla is only 79,800 yuan! Corolla's SUV is 99,800 yuan!

Camry Shuangqing 149,800 yuan! Highlander 217,800 yuan!

Nissan's Sylphy 69,800 yuan!

BMW X1, the minimum is only 160,000 yuan!

Not only fuel vehicles have dropped, but new energy vehicles have also dropped sharply! Aion AION starts from 99,800 yuan!

Even the ideal automobile, which has always had a strong price, launched "618" worth 10,000 yuan of car purchase rights!

If you want to say that in the past two years, the main theme of the automotive industry must be "volume", and if you want to say what characteristics there are in 2024, it is "big price reduction". BYD Qin PLUS is lower than oil, with 79,800 yuan to hit the first shot of price reduction at the beginning of the year, and then major car companies have followed up, opening round after round of price cuts, 618 reached a climax!

Can auto companies not follow up with price cuts? No, because no company's products are irreplaceable. According to Sweez's law of bending in economics, price reductions must be followed by peers, while price increases will not follow.

Because the price reduction must be followed up by peers, the increase in the share of enterprises with price reductions will not be as much as previously estimated, which is the "illusion of price reduction".

Although the increase in the share of price reduction must be less than expected, the company that cuts the price first can not only increase sales but also increase its share; Enterprises that follow price reductions can increase sales, but not necessarily increase their share; Companies that cut prices at the end will have less sales and share.

If a price reduction is unavoidable, then an early drop must be stronger than a late drop. In the end, the company that lowered the price did not have profits, no share, and the final price was not maintained, and the sales volume was gone.

What if the price is not reduced? That's basically a dead end. When is it a head? When a company withdraws and the supply and demand of the industry reach a balance, then the price will not fall again.

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