At the 30th Beijing International Book Fair, the Harry Potter Original Book Pop-up Store and the "Juillia Donaldson's Story and Gollum Cow Pop-up Store" shined like twin stars, bringing the world of magic and the world of children's fun to the expo site, bringing surprises to the audience.
The two pop-up areas are located in Hall P, 4th Floor, Area C, China National Convention Center, with a total area of 231 square meters. As soon as you enter the Bloomsbury - Harry Potter Original Books pop-up store, flags are hung in the sky with classic quotes from seven books, inviting fans and readers to participate in interactive games, challenge their memory and inspire memories of the details in the books.
And the multi-version experience area makes Harbin fans linger. A photo wall of Minalima brings together material and illustrations from three interactive pop-up book editions that have been published so far; The college wall displays the symbolic colors of the four colleges, and the corresponding college versions are displayed and sold; In particular, Almanac's huge theme wall showcases the magic of seven illustrators from around the world, showcasing all aspects of the wizarding world through rich details and a unique art style.
China Image Digital Technology Co., Ltd. and Macmillan Press jointly held the theme exhibition "Julia Donaldson's Story and the Gollum Cow Pop-up Store", presenting a feast of visual and children's literature to young readers and fans in China. This year marks the 25th anniversary of Julia Donaldson's iconic picture book Gollum Cow, co-created by illustrator Axel Scheffler, and the exhibition showcases the world's most acclaimed picture book icon, as well as other outstanding picture book works by Juilliard and many renowned illustrators.
The exhibition includes a number of thematic areas, such as "Julia Donaldson's Gallery", "The Story of the Oak Grove", "What the Little Ladybug Hears", and "Leo the Detective Dog and the Medicau Dog". Young readers embark on a fantastic reading journey from the main entrance of the exhibition, to the Gollum Cow Forest, and finally to the world of Julia Donaldson's picture books. Coming to the world of Gollum Cow, the young reader Jiajia is very happy. Liu Yang, a children's reading promoter, told reporters that the "story of the oak forest" displayed on the background wall, all kinds of small animals live in the oak village, and they all have their own troubles and their own happiness.
Gollum cow is not only presented on the background wall, not only this wonderful picture book, Liu Yang said, there are many different forms of gollum cow on display, there are toys that can be pushed and pulled, dolls Gollum cow, etc., these are rare on the market.
The pop-up theme immersive experience area has a novel design, and the two themed pop-up stores built in the form of special decoration are jointly created by the design teams of the two publishing houses and Zhongtu Digital Technology (Beijing) Co., Ltd. Since the appearance of the pop-up store, a large number of audiences have arrived, and Gao Chao, a staff member of China Pictures Digital Technology, told reporters that many Harry Potter books have been sold out and have been urgently replenished.