6month26Daily news,In the latest market report released by Aowei cloud network a few days ago,In May, the online market for home smart projection showed a double increase in volume,Among them, the laser projection category performed particularly well,The total scale of retail sales increased by 154% year-on-year,Become the main force driving the growth of the overall market。
According to the report, in May this year, the sales of laser projection products sold through traditional e-commerce channels surged by 207% year-on-year, and sales increased by 151% year-on-year. This growth is mainly affected by the 618 mid-year promotion, although the overall market size of laser projection is small, the performance in the traditional e-commerce channel is still significantly growing.
At the same time, the report also conducted an in-depth analysis of the price trend of laser projection products in traditional e-commerce channels in May, and found that the price fell to the lowest level of the year, with an average of 4400 yuan, a decrease of 18% from the same period last year, and a decrease of 15% from April. This price decline was mainly affected by the large sales of products of 3,000 yuan and below, while the market contracted in the price range of 5,000 to 10,000 yuan.
At the technical level, DLP technology continues to dominate the market, and its market share has further expanded. In addition, from the perspective of product brightness demand, laser projection products with lumens below 1K and 3 to 4K lumens increased most significantly in May, which can be seen that consumers have differentiated demand for brightness.
The market report also pointed out that the current brand concentration in the laser projection market is high, and the market share is mainly concentrated in the hands of nuts, XGIMI, Vidda, etc.
Image source: Aowei cloud network, invaded and deleted