Since the wave of Amazon's account ban, almost no sellers dare to put a review card in the package anymore, and everyone can only develop new channels for review. Due to the unattractive review feature that comes with Amazon, and the high cost and restrictive "card marketing" of the transparency program, a new hack has become a common choice for everyone - asking buyers to leave reviews through postcards.
Contacting buyers through "offline postcards" is considered a low-risk way for Amazon sellers to request reviews because the orders involved are all organic orders.
As we all know, there is a prerequisite for postcard reviews: you must first obtain the buyer's order address, and then send them a review card, and give them a "cash reward" after receiving good reviews.
Previously, sellers needed to find a service provider to process postcards because they couldn't get the specific information of the order. Now (for US sellers), this problem has been partially solved, and some order addresses can be exported in the Amazon background.
The specific method of background guide address is as follows
At present, the U.S. station can directly select Data Report - Inventory and Sales Report - Amazon Fulfilled Shipment - Remittance Tax in the store background, which is exported in the following way (within 7 states):
1. Go to the back office and click on Inventory & Sales Reports under Business Reports
2. Click Amazon-Fulfilled Shipments – Remittance Tax
3. Download the report after selecting the date
4. Open the report and you can see that some orders have address information
There are also some sellers who do not have a large number of orders to send postcards in the form of copying order information in the background, which is more time-consuming but has the advantage of 0 cost and 100% fullness, which is suitable for small quantities/special personnel who can operate with a separate person.
Advantages of postcard invitations
1. The review rate is high and the quality of reviews is controllable. If a foreigner accepts an offer, then these reviews belong to the real buyers.
2. Accumulate customer resources and reuse them. It can be diverted to the seller's own private domain traffic such as FB homepage and Whatsapp group.
3. Relatively "safe". Mail the postcard directly to the buyer's address separately to bypass Amazon's spot checks.
The risk of postcard invitations
Strictly speaking, "postcard rating" is also illegal, after all, it is through "cashback (such as gift cards, PayPal, etc.) to let buyers leave reviews". It is Amazon's policy to exchange any form of compensation for a customer review.
It's just that compared with other evaluation methods, the probability of postcard reviews being confirmed by Amazon is relatively low.
Because your postcard is sent later, it is separated from Amazon's order, and the entire cashback process is not necessarily related to your seller account.
Ways to reduce the risk of postcard reviews
It is recommended not to use gift cards for cashback, but to use payment methods such as PayPal to avoid payment methods related to the Amazon system. Use multiple accounts to send postcards to avoid warnings or bans for violations on a single account. Once the account has been warned, you can abandon the account and continue with a new account.