Have you noticed that this year's 618 is quiet, and all platforms or head merchants have not come out to show their results.
Not long since.
Double 11 and 618 are almost equivalent to the Spring Festival Gala in the Internet industry, which has almost mobilized the traffic of the whole society, and has exploded once in the past few days.
After the early hours of the morning, each company issued a few more posters, how many orders broke through in 1 second, and how much the trading volume exceeded in 10 minutes.
Countless people waited for zero o'clock, grabbed coupons, placed orders...., and the next day broke out of various express delivery sites, and the express delivery was full of sites....
Looking back now, it feels like a lifetime away.
Not this year, but not in years.
From some of the data I have seen, this year's 618 is almost the worst in history.
Let's take a look at some of the data of the head anchors, comparing last year's 618 and this year's 618:
Guangdong couples were 450 million last year and 61.14 million this year, plummeting 86.4%; Ke'er was 111 million last year and 12.923 million this year, plummeting 88.46%; Pan Yurun was 29.52 million last year and 6.74 million this year, plummeting 77%.
It can be called a cliff-like plunge.
The trend is basically an average of 80 per cent. This year's Li Jiaqi 618 delivery data is also less than half of last year's, including Simba, Xiao Yangge, Dong Yuhui, these head anchors, have all fallen by at least 50%.
There's another very crucial statistic called: the return rate.
Generally, the return rate of traditional e-commerce is 10%-15%, while the return rate of live broadcast e-commerce is 3 times higher than that of traditional e-commerce, and some live broadcast return rates are as high as 80%.
With such a high return rate, do you think you can make money?
Data from various platforms.
This 618 is the most bleak year in history, and it is also the year with the most potential energy, and it is also the year with the lowest sales volume and the most negative evaluations.
Douyin, Taobao, and Pinduoduo are all rolling low prices! Except for the platform, no one seems to be able to make money.
On the day of 618, I also bought 3 barrels of badminton on the Jingdong platform, which was almost no discount compared to the usual price, and even I suspect that it is a little more expensive.
Because since the establishment of the company, the company's badminton team building has not stopped.
Comparing the purchase price in the past 3 years, the average price of a barrel of badminton in 2022 is 39 yuan, 49 yuan in 23 years, and it has become 59 yuan this year.
In the past two years, a miraculous phenomenon has been discovered.
All the expensive things on the market are in price reduction, such as houses, cars, Moutai, luxury goods, etc., and high net price products are in price reduction.
However, the price of daily necessities such as breakfast, badminton, vegetables, and food is rising.
The top is deflationary, and the bottom is inflationary.
This year's Double 11, without predicting, will definitely be the worst Double 11 in history, and the impact of such events will be lower and lower.
Or even disappear automatically.
The wind and clouds change, the world is unpredictable, and when the tide of the times comes, no one can resist it.
Everyone is a participant, everyone is a beneficiary, everyone can be a victim, and no one is immune.
Accept it, adapt to it, and develop with it.
The change of times and cycles, it is difficult for us ordinary people to grasp and use them in real time, and the only thing we can control is ourselves.
If the direction is right, hard work can be improved, and if the direction of effort is wrong, stopping is progress.
Write at the end
Tell you about me.
In 2006, when I was a freshman, I mistakenly entered a pyramid scheme organization based on the trust of my brothers and experienced what human nature is.
I majored in mathematics in college, and I couldn't find a job after graduation and mixed in the BYD/Foxconn assembly line for half a year, and then I was unwilling and entered the programmer industry through a training institution.
From Xi'an to Beijing, it took 10 years to increase his salary by 20 times; Beipiao has been drifting for 6 years, from programmer to vice president of R&D, with 100+ management personnel; And in his spare time, he earned more than 2 times the income of his side business and became a freelancer in 2019.
In 2020, I returned to Xi'an, created a small company, became an entrepreneur, and has been in business for 4 years+, has changed offices 3 times, and is still in the process of starting a business...
For specific life experiences, see these two articles: "Life is like a play, it all depends on luck" and "I was not swept up to death at work, but freelancing..."
I hope that one day I can make a lot of money and do enough coquettish and meaningful things!