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Recently, Fat Donglai was complained by customers because of the poor hygiene of the dough rolling processing site, which is enough for anyone to have a headache, but Fat Donglai's subsequent wave of operations has won a lot of praise.
First of all, in the face of the problem, Fat Donglai did not choose to dodge, but directly faced it head-on. directly rewarded the customer who complained with a full 100,000 yuan, which is really not a small amount! Then, for customers who have bought rolled dough and spicy noodles, not only will they be refunded in full, but they will also be given an additional 1,000 yuan per person. Doing the math, a total of 8,833 copies were sold, totaling 8.833 million yuan, which is not a small amount.
After this wave of operation, the customers are happy to bloom and shout: "Conscientious enterprise!" This fat Donglai's approach not only solves the immediate problem, but also wins the market and the hearts of the people.
From this incident, we can also see Fat Donglai's sense of corporate responsibility. In the face of the crisis, they chose the most positive and direct way to deal with it. This is not only as simple as dealing with a complaint, but also setting an example for other companies to see, what is responsibility, what is social responsibility!
It's also a great thing for the average consumer. In the future, when you choose a supermarket to buy something, it is right to look for this kind of supermarket with a conscience and a sense of social responsibility. For business managers, this is simply a vivid public relations lesson - do not shy away from problems, have the courage to take responsibility, and ultimately win respect and support.
Hot comments from netizens
The credit created by Fat Donglai is many times higher than that of many departments of the government~
There's a reason why Fat Donglai can be popular! Not only will it be marketing, but it will also be serious about complaints, and really take customers to heart!
Haier only smashed one refrigerator back then, and this time Fat Donglai smashed 9 million
The director of the municipal supervision bureau in Jiangxi Province pointed out that the rat's head was a duck's head, which was known to the whole country, and finally it had to be jointly inspected by the three provincial departments to reveal the truth.
When did Fat Dong come to open a store with us? Put out the welcome mat
epilogue
It not only solves a problem, but more importantly, it shows an attitude, an attitude that is responsible for customers and society. Such an enterprise is worthy of our praise and learning. In this materialistic society, there are not many companies that can adhere to the conscience of management, and we must cherish such enterprises!