The new generation Magotan was launched on July 9, and the fuel vehicle is still at the altar

Automotive Business Review Magazine

2024-06-28 10:29Auto Business Review official account

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01The new generation Magotan will be launched on July 9, and will achieve pilot upgrades in four major areas: design, intelligence, comfort, and quality.

In 022023, China's passenger car market retailed 21.699 million units, of which 13.963 million fuel vehicles were sold, accounting for 64.4%.

03In addition, the new generation Magotan is equipped with Volkswagen's new-generation electrical architecture, and deepens cooperation with technology companies to realize rich applications in intelligent driving and safety technologies.

04 At the same time, the new generation of Magotan adopts a three-screen digital cockpit design in the interior, which enhances the sense of technology and practicality.

05 Overall, the new generation of Magotan demonstrates the strength of the traditional automotive field and proves that fuel vehicles can also be new cars.

Technical support is provided by Tencent Hybrid Model

Written by Windsor

Editor / Huang Dalu

Design / Division

In 2024, the battle between oil and electricity will escalate again.

At the beginning of the year, the price war escalated, and a "electricity is lower than oil" movement spread in the automotive industry. There is no doubt about the future of new energy, but fuel vehicles are not at the end of the road. In most people's minds, petrol cars and trams will run side by side for a long time.

The data proves it. In May, the domestic sales of passenger cars were 1.678 million units, of which 863,000 were traditional fuel vehicles, still accounting for half of the country. In 2023, China's passenger car market will retail 21.699 million units, of which 13.963 million fuel vehicles will be sold, accounting for 64.4%.

In the foreseeable future, oil vehicles and trams go hand in hand, more and more pure electric brands have begun to increase fuel tanks next to the battery in reverse, and pure electric brands such as Xiaopeng and Zeekrypton have been about to launch extended range products for a long time. The reason for this is that after a period of rapid growth, the growth rate of the pure electric market has slowed down.

The back waves of the Yangtze River push the front waves, and the front waves do not fall on the beach, fuel vehicles work hard enough, in the face of fierce competition, fuel vehicles not only continue to bring new surprises in price, but also continue to improve in value. On July 9, FAW-Volkswagen Magotan will complete a new upgrade and once again set a new benchmark in the B-segment car market.

As the best-selling B-segment sedan in Volkswagen's history, the Magotan family has won the trust of more than 34 million users around the world in more than 50 years of development, and has become a legend in the automotive industry. During the transition period between the old and new cars, the Magotan family did not sleep on the past achievements and chose to take the initiative.

The new generation of Magotan has achieved pilot upgrades in four major areas such as design, intelligence, comfort and quality.

The splendor of Magotan

In China's B-segment car market, Magotan is a totem-like existence.

On July 11, 2007, FAW-Volkswagen introduced the first domestically produced mid-to-high-end (B-class) sedan Magotan into China, and carried out domestic production without any changes.

Unique design, revolutionary powertrain technology, forward-looking safety configuration and strict German quality, the original German pedigree allows Chinese consumers to enjoy advanced products that keep pace with the world, and also establish their benchmark position in the B-segment car market.

As one of the initiators of the B-segment car market, Magotan has many firsts in China: the first introduction of the EA888 1.8TFSI engine, the first use of the zero fillet process of stamping dies, and the first time that the second-generation DCC dynamic chassis system is installed...... Magotan has brought the world's advanced technology to Chinese consumers with its own persistence.

After entering the Chinese market for 10 years, in 2016, Magotan crossed the milestone moment of cumulative sales of 1 million vehicles; After that, 1 million vehicles, Magotan only took 6 years. In the past 17 years, Magotan has accumulated more than 2.4 million users in China, and has established a good reputation for high quality.

In 2023, 8 years after its launch, the cumulative sales of Magotan will reach 189,370 units, with an average monthly sales of more than 15,000 units, ranking among the top three in the market segment. As of June this year, under the siege of new energy and independent brands, the average monthly sales volume of Magotan still exceeds 10,000, showing a strong and long-term vitality.

No matter how the market changes, Magotan is standing, behind the evergreen of an automobile product for more than ten years, the deep accumulation of brand, good user reputation, and stable product core are indispensable.

After entering the Chinese market, Magotan has gone through two generations, and on the basis of ensuring the pure genes of the German family, it has continuously added a deep insight into the needs of Chinese consumers and continuously pushed its products to new heights. It can be said that with every new upgrade, Magotan has led the development and transformation of the industry.

On July 9, 2024, a new generation of Magotan is about to open a new chapter of its glorious legend, shouldering the important task of leading the trend in the new era.

The new generation of Magotan has set off an intelligent revolution

There is no doubt about the rise of the electric vehicle market.

In terms of market share, A0-class fuel vehicles are shrinking rapidly, and the B-class and luxury car markets are still strong, and "high-end fuel vehicles" is becoming the development trend of the automobile market for a long time in the future. In other words, while major brands are stepping up their transformation efforts, high-end series fuel vehicles are also expected to become a new business growth point.

In the past, the high-end of automotive products in the configuration, control, and power, in the new automobile era, the high-end is reflected in the intelligence, and a competition on intelligent equipment is underway.

In this competition, the new generation of Magotan has not been absent, and the new car has been reborn in terms of intelligent technology and experience, which fully meets the expectations of fuel vehicle consumers for intelligence.

It is reported that the new generation Magotan is equipped with Volkswagen's new-generation electrical architecture, and has deepened cooperation with technology companies, such as the application of Huawei's 5G communication module, Qualcomm 8155 chip, iFLYTEK voice assistant, and the first application of the intelligent driving assistance system IQ.Pilot.

Among them, IQ. Pilot is a Level 2+ autonomous driving developed by FAW-Volkswagen for China's road conditions, and with the blessing of DJI, it has better adaptability to Chinese road conditions and Chinese consumers' driving habits.

The new electrical architecture platform and the cooperation with major manufacturers in the field of science and technology enable the new generation of Magotan to achieve a wealth of applications in intelligent driving and safety technologies.

In addition, the new generation of Magotan is also equipped with the iFLYTEK voice solution with AI attributes, such as adjusting the temperature of the air conditioner, switching music, changing the navigation destination and other functions The fluency, response efficiency and recognition ability have been significantly improved compared with the past, and can support continuous dialogue, which is more practical, can avoid many blind operation scenarios, and improves driving safety by changing direction.

While seeking innovation and change, FAW-Volkswagen also has some changes.

The new generation of Magotan inherits the German genes and brings the hard-core quality to the extreme. The cage body structure brings rock-solid protection to the driver and passengers. From Heihe to Turpan, with its extremely high reliability and durability, it has successfully passed the challenge of 4.8 million kilometers of rigorous tests in high cold, high temperature and high altitude.

During the period of rapid development of automobiles, in addition to enterprising, the most important thing is the awe of car manufacturing. Persevering in change and innovating in inheritance, the new generation of Magotan has withstood the test of time.

The background color of the B-segment car market volume king

The Chinese market has a saying that the B-segment car market is the best in the world. From the Japanese trio of Accord, Camry and Teana to the German duo of Passat and Magotan , the B-segment car market has taken turns for many years. In the market of "fairy fights", Magotan has always had a place.

As a fighter who fought his way out of the Red Sea, Magotan has his own strategy for the competition.

In terms of design, the new generation of Magotan exterior inherits the classic style of its predecessors, while innovating in details, especially the matrix headlights, illuminated logo and front grille, as well as through-LED taillights that are more modern. In addition, the new generation of Magotan highlights more business and elegance on the basis of retaining toughness and stability, showing a trend that is not only in line with the current aesthetics but also leads the future.

In terms of interior, the new generation of Magotan is more simple and fashionable, using a three-screen digital cockpit design, of which three screens are 10.25-inch LCD instrument screen, 15-inch 2K central control screen and 11.6-inch passenger screen, the sense of science and technology is significantly strengthened, and the pocket gear design integrated on the steering column further liberates the center console space.

It is worth mentioning that on the new generation of Magotan, the Volkswagen brand adopts the design of the passenger screen for the first time.

In terms of luxury and comfort, the new generation Magotan gives home and business users a superior experience. In terms of size, the overall size of the new car has increased, with length, width and height of 4990mm, 1854mm and 1487mm respectively, with a wheelbase of 2871mm, with the longest length space, rear legroom, head space, hip room, and the most storage space in the same class.

In terms of configuration, the new generation of Magotan has a rare front leg rest, front and rear massage, the rear backrest is electrically adjustable, and the rear ventilation function also follows the inward intake method of Audi A8. In addition, the three-zone intelligent air conditioning, Harman Kardon audio, electronic child lock, 30-color ambient lights and other configurations all highlight the background color of the leader of the middle and high-end sedans.

In the past few years, China's auto market has undergone earth-shaking changes, with hundreds of new energy brands coming and going rapidly, many of them quietly exiting the market, and most of the new brands that remain are not profitable. Compared with uncertainty, large factories with mature industrial chains and scale effects are more protective of consumer rights and interests.

The market is always questioning the slow transformation of joint venture brands, but the new generation of Magotan shows the strength of the elephant after the turn, as long as the big factory is willing, the change can come quickly. As the absolute king in the field of traditional automobiles, FAW-Volkswagen said with practical actions that the old aristocracy can also sprout, and fuel vehicles can also be new cars.

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