In the smartphone market, price volatility is a rollercoaster ride. However, the recent "big price cut" incident can be called a "clearance of the century" in the mobile phone industry, and Lei Jun wiped his "bitter tears" while announcing a significant price reduction for the Xiaomi 13 Ultra. Yes, you heard it right, the price of this top-of-the-line mobile phone dropped by 2,500 yuan overnight. Let's take a look at how awesome this phone really is, and after a significant price reduction, does its configuration match the price?
If you want to talk about the Xiaomi Mi 13 Ultra, it is definitely the top of the top of the range. First of all, it is equipped with a Leica full-focal length quad-camera system, and when you hear the word "Leica", anyone who knows what it means - the ultimate photo experience. The main camera is equipped with a 1-inch Sony IMX989 sensor with a large sole, which allows plenty of light to let in, even in dim environments, to take clear and bright photos. Coupled with three 50-megapixel Sony IMX858 sensors that support 120x zoom, you can shoot clearly both from a distance and from a macro.
In terms of processors, the Xiaomi Mi 13 Ultra is powered by a Snapdragon 8 Gen2 processor. This processor is powerful enough to handle complex tasks and high-intensity games with ease. In order to ensure that the mobile phone does not get hot after long-term use, Xiaomi has also developed its own annular cold pump system to escort the cooling of the mobile phone. In addition, it is equipped with Xiaomi's self-developed surging OS system, which not only ensures the smooth operation of the system, but also improves the user experience.
In terms of display, the Xiaomi Mi 13 Ultra uses a 2K ultra-accurate screen with a 120Hz adaptive refresh rate. With such a configuration, whether you are scrolling Weibo, watching movies, or playing games, you can enjoy a silky smooth visual experience. Coupled with a large 5000mAh battery that supports 90W fast charging and 50W wireless charging, you no longer have to worry about the embarrassment of your phone suddenly running out of power.
Since its launch, the sales of Xiaomi 13 Ultra have soared, especially on a certain east platform, with more than 100,000 after-sales reviews and a praise rate of 97%. Such a result not only shows the popularity of this phone, but also proves its high quality and excellent performance. Combined with Xiaomi's official website store, other platforms and merchants, as well as sales in the offline market, the Xiaomi Mi 13 Ultra's data is indeed quite beautiful.
However, despite such gratifying sales, Lei Jun faced a "big problem" - the inventory was too large. As the stock volume increases, the market demand also begins to become saturated, which doubles the inventory pressure on the Xiaomi 13 Ultra. As a result, Lei Jun had to make a "painful" decision - to clear the warehouse with tears.
From the original price of 7299 yuan to 4799 yuan, the price of Xiaomi 13 Ultra is as high as 2500 yuan. This is undoubtedly great good news for consumers. However, the story behind it seems a little helpless. According to Xiaomi's consistent "low profit" style, after this big price cut, Lei Jun may not make much money. But in order to alleviate the pressure on inventory, it can only be hard-headed.
Of course, for those consumers who have been paying attention to the Xiaomi 13 Ultra but are shy to cash, this price reduction is undoubtedly a golden opportunity. After all, at a price of 4799 yuan, you can get a mobile phone with such a luxurious configuration, which is simply picking up a "pie falling from the sky".
summary
Overall, the Xiaomi Mi 13 Ultra performs quite well in terms of configuration, performance, and user experience. Today, its price has dropped to 4,799 yuan, giving more consumers the opportunity to experience the charm of this top-of-the-line flagship phone. For those who are still hesitating, you might as well seize this opportunity to get a Xiaomi Mi 13 Ultra, which will never disappoint you.