In the mainland auto market, in the past, pickup trucks were a particularly embarrassing existence: saying that it was a passenger car, some people felt that it was faceless to drive, saying that it was a commercial vehicle, and many people felt that the carrying capacity was not good. Therefore, for a long time, pickup trucks are niche needs in the domestic market, although more and more cities are opening their doors to pickups, but consumers' concepts of pickup trucks are still a little nondescript, and they are naturally hesitant when choosing it.
At the debut site of Sinotruk's pickup truck, it set the product brand as Fighting, and the type is "the Swiss Army knife in the car", which is much cooler than the so-called multi-functional car. The "Swiss Army Knife" sums up the product attributes of the Bosheng pickup very well - whatever function you need, it can be met by "transformation", that is, customization and modification.
In the mainland auto market, pickup trucks are no longer a new species, and almost all car companies have been involved in or are getting involved in the field of pickup trucks. However, why are so few brands surviving? Before, this was a very puzzling question, but the answer was found at the launch of the Bosheng pickup.
The answer is that most companies have not developed overseas markets well. It is obvious that pickup trucks are still in the initial stage of promotion in the mainland market, and consumers' perception of pickup products, the player group is not large enough, and the audience of freight pickup trucks is a niche in the freight army. Because of this, companies that are ready to make pickup trucks have given up and regretted that they have done pickup trucks, because they have found that it will take a long time for pickup trucks to become mainstream automotive consumer goods, and it is better to simply not do it than to continue to burn money.
Of course, there are also companies trying to export, but a very real problem is that they have not gained a firm foothold in the domestic market, how to mix in foreign markets? This seems to have become an insoluble contradiction, until the emergence of Sinotruk Bosheng pickup.
China National Heavy Duty Truck pickup truck has been brewing for many years, with the engineer's time to calculate 15 years, I believe that during this period of time there must have been a project establishment, project suspension, project abortion, project restart, but no matter what, at the right time, it met Weichai Power, ushered in Tan Xuguang, and waited for it to be born at this moment. Look at the domestic market, China National Heavy Duty Truck is now the leader of the heavy truck market, better profitability, more mature sales network and service system will bring a strong endorsement to Bosheng pickup, passenger version, off-road version will not be a hit hit dare not say, but the commercial version will be a hot seller, just because of Sinotruk and Weichai's golden signboard this car will not be difficult to sell.
In the overseas market, the imagination of the relevant person in charge of Bosheng pickup truck is that if one out of every ten trucks exported overseas by China National Heavy Duty Truck is a pickup truck, then Bosheng pickup truck can easily directly enter the first camp of pickup truck exports. This is not whimsical, China National Heavy Duty Truck's exports are outstanding in the industry, last year's export volume was almost the same as domestic sales, which mainly stems from its layout many years ago and long-term adherence to overseas market development and service in place, in other words, the overseas market is a piece of fat, but not everyone can eat the mouth, there is no early market foreshadowing, who goes overseas may be confused, let alone grab meat to eat, there is no doubt that in the short term, no company can fight with China National Heavy Duty Truck in the overseas market, This also means that Bosheng pickup has a unique advantage in going to sea.
Of course, although it is good to enjoy the shade with your back against a big tree, in order to thrive in the overseas market, in addition to taking advantage of the situation, you must also improve yourself. Judging from the introduction of the chief engineer of Bosheng pickup, under the premise that the conventional performance is not inferior to the opponent, the performance of the Bosheng pickup truck in terms of power, noise, and low-temperature environment start is better than that of the opponent. If you think about it, this is still from Weichai's help and China National Heavy Duty Truck's more than 90 years of experience in car manufacturing, coupled with the strong strength of Shandong Heavy Industry's enterprises to "jointly go to sea", Bosheng said that entering the first camp of pickup truck exports is indeed not bragging.
Like the heavy truck, light truck, and bus industries, China's pickup truck exports will also face resistance from foreign companies. Other companies may be discouraged, but Bosheng Pickup will certainly not. Just yesterday, Tan Xuguang focused on the importance of building a world-class supply chain system in his speech, it is clear that Bosheng pickup is also one of the chains, relying on the gradual improvement of the supply chain system of Shandong Heavy Industry, it can benefit from the point is also very clear: to obtain the lowest parts purchase price, get the world's best parts support, the most powerful sales and service network in the field of shared commercial vehicles, of course, there is the strongest lineup of technology research and development in the industry, there are so many good cards in hand, How can Bosheng Pickup be resigned to mediocrity?
Perhaps, the overseas market will become the first foothold of the start of the pickup truck, while conquering the city in the overseas market, it will also seek development in the domestic pickup market, first focus on overseas and then hit the domestic pickup market, this style of play is quite rare in the pickup market. It is believed that Bosheng pickup is ready, and it will thrive in this "fertile" land overseas, and become the most beautiful business card of Chinese pickup trucks in overseas markets. In addition, with the increasing maturity of the pickup truck market, Bosheng will also become another strong competitive sector in Sinotruk's product system, helping Sinotruk to continue to consolidate its industry position as the most profitable commercial vehicle company!