With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it?
Zhiyi Automobile
2024-06-29 11:52
Zhiyi Auto / Li Jingwen
Recently, a video of a former employee of Hechuang pulling a banner to defend his rights at the GAC Center and demanding a refund of the co-investment has attracted much attention. It is reported that from 2018 to 2021, Hechuang Automobile has implemented a series of employee stock ownership plans, and all of them have completed subscriptions, and more than 50 employees have participated in the investment, with a total investment of more than 100 million yuan.
Due to liquidity difficulties, the promise to return the investment at the time of separation cannot be fulfilled at present. Because Hechuang Automobile has the investment of GAC Group, the employees of Hechuang put up banners in the GAC Center to defend their rights. Witnesses said that there was no physical altercation at the site of the rights protection, and the company did not respond to it.
It is understood that employee stock ownership refers to a system in which the company's shareholders and employees jointly enjoy the ownership of the company and the right to future income. Employees obtain the right to operate and manage the company by subscribing to the company's shares. The implementation of the employee stock ownership system is to stimulate the enthusiasm of employees, enhance the cohesion of the enterprise, and also relieve the financial pressure of the enterprise.
According to insiders, due to sales problems, from the second half of 2023, the operation of Hechuang Company will be difficult. Large-scale layoffs began in July last year, with a promise that all employees who were willing to leave the company would be immediately refunded. From August 2023, employees who agreed to leave have submitted resignation applications in accordance with the regulations, and as of June 21 this year, the departing employees have still not received any specific time for the equity withdrawal.
Since the end of the layoffs in July last year, it has been reported that in March this year, there was a "stationed assistance" plan for Hechuang, requiring employees to be sent to dealer stores to sell cars. Immediately afterwards, an employee of Hechuang revealed that the internal senior management had issued a statement saying that only the basic salary for May would be paid in June, and the salary in July was not guaranteed, which meant that employees would be allowed to find their own way out.
At present, there are four models on sale under the company, namely Z03, A06, 007 and V09, with prices ranging from 100,000 yuan to 400,000 yuan, covering sedans, SUVs and MPV models. Because its product strength is not strong, the differentiation is not obvious, and the sales performance is not good. Relevant information shows that in 2022 and 2023, the sales volume of Hechuang Automobile will be 18,941 and 18,559 respectively, which is far less than the sales of other new forces in January.
Brand influence is crucial for new EV manufacturers. The sales volume of Hechuang is mainly due to the lack of product power and low brand influence. Of course, Hechuang has also made corresponding adjustments. In terms of personnel, Zhang Yuesai was appointed as the chairman of the board of directors of Hechuang Automotive Technology Co., Ltd. last year, with full responsibility for the company's day-to-day operations. Lou Qiaoping was appointed as the company's financial director, responsible for the company's finance, investment and investment, listing and other aspects. But the frequent changes in the top management have also failed to save its sales.
Relevant data show that the sales volume of Hechuang Z03 was 78 units, the sales volume of A06 was 59 units, and the sales volume of V09 was 59 units, and the total sales volume in May was only 196 units. It is understood that the sales volume of the month is the lowest level since November 2021.
And with the passage of time, by 2024, the competition in the new energy vehicle industry will also intensify. In this case, those new forces with small sales volume and insufficient capital chain have fallen one after another. If you can't get rid of the dilemma of sluggish sales in the future, you will also face elimination.
In the new energy car, new forces have sprung up and entered the automobile market. In the process of development, many new forces that have not performed well will definitely be eliminated, and finally a mature market will be formed.
Returning to the incident itself, the employee stock ownership plan has a certain degree of compulsion, and after the employee leaves the company, the investment money cannot be returned on time, so it is normal to put up a banner to protect rights. What do you think about this?
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With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it? -
With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it? -
With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it? -
With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it? -
With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it? -
With monthly sales of less than 200 units, another 1 new force is in danger! Executives want employees to fend for themselves, have you ever bought it?