New technologies and new business formats such as big data, artificial intelligence, and virtual reality are surging, and changes in scenes, ecology, communication, and channels are changing...... Digitalization and intelligence are coming, and a new track for generating new quality productivity has been opened.
Embrace new technologies and seize new tracks. Since last year, Liaocheng News and Media Center has seized the strategic opportunity of integrated innovation and accelerated application of information technology, kept an eye on the frontier of technology, aimed at the development trend, worked the introduction and integration of new technologies, insisted on technological innovation to generate new quality productivity, and explored the "intelligent way" of deep media integration.
Embracing "new technologies"
On June 17, a unique technological innovation competition was held in Liaocheng News and Media Center. The 14 contestants competed on the same stage and gave speeches on the innovative application of new technologies, with new, insightful and valuable content, and received warm applause from time to time.
At the first technological innovation competition held by the center, the contestants carefully made PPT and gave a wonderful speech on the topic of "Exploration and Practice of AI Application in Media", covering radio, television, network and other aspects, showing their personal understanding of new technologies such as big data, artificial intelligence, virtual reality and their achievements in practical application.
This is a microcosm of the center's active embrace of new technologies and the introduction of "new quality" with "new wisdom". Since the beginning of this year, the center has been keeping a close eye on the cutting-edge technology of the media, and has set up a special interest group on the application and innovation of media technology, attracting more than 60 young talents to join. The center actively tries to use VR, AR, MR, streaming media, ultra-high-definition and other technologies to launch holographic, visual, immersive and interactive news products, and constantly enrich the communication formats and communication styles.
Only by embracing new technologies can products "break the circle and go to sea". Since last year, works with 10 million+ hits on the center's platform accounts have sprung up, with 130 million hits on the 100-episode short video column "Most Liaocheng" launched on the Douyin platform, and 50.98 million hits on the column "High-speed Rail is Coming". The center has built a new media matrix with the "New Liaocheng" client as the leader and 23 platform accounts such as Liaocheng News Network, WeChat public account, video account, Weibo, Douyin, and Kuaishou as the focus, and the number of fans of the matrix has increased by 1.648 million in one year.
In view of the current situation of scattered office space, the center has built an integrated OA office system, which will realize the networked handling of office procedures such as approval matters and business processes; Through the transformation of integrated technology, the two media platforms of the original TV station and the original newspaper will be integrated into a unified overall platform, and through process optimization and platform reengineering, the effective integration of various media resources and production factors will be realized, and the integrated efficiency will be amplified...... Technology empowerment is promoting the construction of the center's all-media communication system and providing strong support for the deep integration of media.
Seize the "new track"
In August 2023, the Office of the Shandong Provincial Department of Industry and Information Technology issued the "Notice on Announcing the 2023 Virtual Reality Pioneer Application Cases in Shandong Province", and the VR panoramic technology independently developed and created by the Municipal News Media Center helped Liaocheng Red Tourism High-quality Development Project to be successfully selected, and it is also the only municipal media project in the province that has been selected.
The digital industry is a brand-new track. The Municipal News and Media Center actively lays out the big data industry and expands the new space for intelligent and data-based development. At present, the two websites and the two clients are combined into one, clenching their fingers into a fist, and the flagship function of the "New Liaocheng" client is growing, and it is actively accessing the data ports of government services at all levels, from the "news release port" to the "party media comprehensive mobile service platform".
The center has also set up a public opinion intelligence monitoring system "Not Dangerous", which captures more than 100,000 pieces of data per day, which can monitor the content of the entire network platform in real time and quickly form reports; Launched the new media content management and intelligent perception system "Lianghe Zhiyun" to intelligently inspect the content published by the center's own new media platform; Build a network security inspection system "Liao'an Xin", and conduct 7×24-hour AI security duty for the network ports and data security of the center's network platform; Build a communication big data analysis system "Liaozhiyun", which can monitor the spread of online media accounts in real time and form big data operation analysis reports, provide intelligent support for communication analysis, and solve the problem of new media assessment data statistics.
At present, these systems have passed the test and applied for software copyright, and are being introduced to the market in batches, providing users with one-stop services for network security and content security. Products such as "According to No Danger" and "Lianghe Zhiyun" have served more than 10 units in the city, and are in the forefront of the provincial and municipal media.
In the era of intelligent media, making full use of new technologies is a compulsory course for mainstream media. Liaocheng News Media Center will vigorously implement six breakthrough actions such as "technical support", promote the comprehensive application of advanced technology in all aspects of the whole process of news media, and realize the "four forces" of technology empowerment and promotion of news and public opinion.
Text/Reporter Zhao Honglei Photo/Wu Zhaoxu