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I've been closely following the changes in the Chinese sports world, and lately, the performance of the Chinese women's basketball team has undoubtedly become the most dazzling spotlight.
The drums of the Chinese women's basketball U18 Asian Cup final are about to beat, and the entire sports world is filled with an atmosphere of tension and anticipation. The young team showed their strength at the dominant level on the field, making their way through the hurdles and becoming the favourites to win the tournament.
Every one of their games is wonderful, the tacit cooperation between the players seems to have a heart, attacking like a raging tide, defending like a solid fortress, whether it is a strong attack on the inside or a long shot on the outside, they can skillfully use it to make the opponent unguardable. On the field, they are the group of fearless warriors, who move forward bravely for victory and honor.
Just as the fans were happily waiting to cheer on the girls at 7 p.m. on time, a sudden news broke the original plan - the game time was changed from 19 p.m. to 6 p.m. Although this change may not seem like a big deal, it has caused some inconvenience for fans who have already made their time arrangements. But how can fans who really love basketball and support women's basketball be stopped by this small change? They quickly adjusted their plans so that they didn't miss a game that could make history.
At the same time, another topic that has attracted much attention has also caused an uproar among fans, that is, CCTV5 Sports Channel did not broadcast the highly-anticipated U18 women's basketball final. You must know that according to FIBA statistics, the number of viewers of the Chinese women's basketball team in this Asian Cup has far exceeded that of the European Cup. Such a hot attention, such a highly anticipated team, but failed to get the treatment of live broadcast on the most mainstream sports channels in China, which made many fans confused and dissatisfied.
Especially Zhang Ziyu in the team, who was praised by the American basketball media as the female version of Yao Ming's potential star, her outstanding performance attracted countless eyes and brought extremely high traffic. Her height advantage is like an insurmountable mountain under the basket, and her technical moves are skilful and powerful, and every score is exciting. It is incomprehensible that the game in which such a popular player is in has not been broadcast live as it should be.
In this era of highly developed social media, it has become easier and more direct for fans to express their voices. Many netizens have questioned, why not broadcast the U18 women's basketball game live? Is it only those events that have attracted much attention that have the value of being live-streamed? Shouldn't these young, promising girls be given more opportunities to show themselves?
However, thankfully, even though CCTV5 did not broadcast live, we could still cheer for the Chinese U18 women's basketball team through other channels. The official FIBA platform provides live video streaming to allow fans around the world to follow the progress of the match in real time. In addition, Douyin live broadcast also provides a convenient platform for fans to watch the game. On these platforms, we can see the sassy and heroic posture of the women's basketball girls on the court, feel their passion and vitality, cheer for their every score, and applaud their every struggle.
But that didn't completely quell fans' dissatisfaction with CCTV5's lack of live broadcast. Some argue that the mainstream media should take responsibility for promoting and disseminating domestic sporting events, especially those with great potential and influence like the Chinese women's basketball team U18. Others believe that the allocation of live streaming resources is a complex issue that requires a combination of factors, and that live streaming cannot be done just because of the high level of attention.
Should we follow the fans' call and broadcast as many potential events as possible, or should we follow the established rules and resource allocation principles? This is an issue that deserves to be explored in depth, and it is also a topic full of controversy.
From a fan perspective, they are passionate about sporting events, and every great game is a feast they have been waiting for. For a team like the Chinese women's basketball team U18 with great performance and great potential, fans are eager to be able to watch the game live through the mainstream media and cheer on their favorite team. They believe that the charm of sports events lies in the fact that they can allow more people to witness the wonderful moments together, and inspire people's love for sports and support for athletes. The fans' voices are motivated by a pure love for sports, and they want to see more young teams grow and fight, which will not only meet their needs to watch the games, but also help cultivate more people's attention and participation in sports.
From the point of view of the media and the organizers of the event, it makes sense to follow the established rules and principles of resource allocation. The allocation of live broadcast resources often needs to consider many factors, such as the influence of the event, commercial value, copyright issues, and time conflicts with other events. The established rules and distribution principles are formulated after long-term practice and trade-offs, and are aimed at ensuring the rational use of resources and the orderly conduct of the overall competition. If the live broadcast arrangement is arbitrarily changed just because of the fans' momentary voice, it may disrupt the broadcast plan of the entire event, affect the communication effect of other important events, and may even lead to copyright disputes and commercial cooperation problems.
For example, some major international events may have signed long-term live broadcast agreements, occupying the main live broadcast time and resources. In this case, it is not easy to make room for an emerging event that has potential but has not yet reached a certain scale. Moreover, live streaming also requires a lot of manpower, material resources and technical support, and if you do not selectively increase live events, it may lead to the dispersion of resources and the decline of quality.
For some niche or regional events, although there is potential, it may not be mature enough in terms of marketing and commercial development. At this time, if the live broadcast resources are overly tilted, the corresponding returns may not be obtained, and even the sustainable development of the entire sports industry will have a certain impact.
It's not a simple choice between right and wrong, but a balance needs to be found between the needs of fans, the development of the tournament and the rational allocation of resources. Perhaps more flexible live broadcast strategies, such as increasing the cooperation of online live broadcast platforms, and adjusting the live broadcast arrangements in a timely manner according to the popularity and development potential of the event, can meet the fans' desire to watch the game, while ensuring the orderly and sustainable development of sports event broadcasting. However, no matter how you choose, you need to fully consider the interests and needs of all parties in order to achieve the common prosperity of sports.
In any case, we hope that the girls of the Chinese women's basketball team U18 team can play their best in the final and win glory for the country. Regardless of whether there is a live broadcast by the mainstream media or not, their fighting spirit on the field deserves our respect and praise. Let's cheer for them together and look forward to their most brilliant light in the finals!