MUNICH, July 1, 2024 /PRNewswire/ -- Intersolar Europe 2024, the largest solar industry exhibition, was successfully held in Munich, Germany, from June 19 to 21 local time, attracting a record 3,048 exhibitors and 115,000 visitors. During the period, the Chinese brands and products exhibited at the exhibition attracted the attention of overseas customers, laying the foundation for Chinese brands to enter the European and global markets.
In recent years, the photovoltaic industry has developed rapidly, although it faces challenges such as supply chain concentration, price decline, and fierce market competition, there are also opportunities. At the exhibition, we noticed that many Chinese companies are bringing the latest solar and energy storage technologies and products to the exhibition, combining their products with the energy transition and green development. The launch of smart home energy solutions has become a highlight of the exhibition for Chinese enterprises.
The Overseas Committee of the Suqin Society actively participated in this grand event to deeply explore the development trend of the future energy market and discuss the opportunities in the photovoltaic energy market with industry professionals. Under the general trend of going out without going overseas, how to establish an effective communication and communication path with overseas users and media is also the focus of everyone's attention.
China's leading PV companies gathered in Munich to showcase their leading solutions and share their latest technological achievements with customers, partners and media from all over the world. The technological innovation and product performance of many companies such as LONGi Green Energy, Sungrow, CATL, and Haier's Nahui New Energy have once again become the focus, proving to the world China's determination and ability to promote the development of clean energy.
LONG i Lung-ki-hsienLONGi Green Energy made a blockbuster appearance with BC in all scenarios. There are not only BC products in distributed and centralized scenarios, but also products and solutions for functional scenarios such as anti-dust accumulation, damp heat resistance, Longding 4.0, green electricity + green hydrogen, etc. LONGi's high-efficiency and high-reliability products based on leading technology have won the favor of exhibitors from all over the world.
CATLCATL unveiled the world's first 5-year zero-attenuation and large-scale production SKYHENG energy storage system, which uses advanced biomimetic SEI and self-assembled electrolyte technology to solve the problem of high activity of lithium metal, curb thermal runaway, and ensure long-term stability and safety.
HaierAs a new energy brand under Haier, Nahui New Energy brought the latest scenario plan to the exhibition. The company exhibited a full-cycle service that can provide European household users with a set of power generation, power storage, and power management, as well as personalized balcony scene solutions, which are simple to install and suitable for balconies, roofs, gardens and other scenarios. The six-in-one smart cube of the innovative product Smart Home Energy Butler attracted many visitors to stop and watch as soon as it was exhibited.
Chinese Brand Night
On the occasion of the Intersolar exhibition and the time when the European Cup competition was in full swing, the Overseas Committee of the Suqin Association and WeBranding launched the "Intersolar China Brand Night" activity, which was successfully held in the Centennial Beer Garden in the center of Munich, Germany. The event also received a positive response from many participating Chinese brands, including brand leaders, media and professional bloggers from Germany, Italy and Spain who came to taste wine, watch the competition and discuss the future trends and technological development directions of Chinese brands in the global photovoltaic technology market.
Borja, a well-known Spanish new energy blogger, said that Chinese products are becoming more and more popular in the international market, because of the excellent quality and very competitive price, and Chinese brands have broad prospects for going overseas, especially Spain has rich solar and wind energy resources, which is very suitable for the development of new energy business. However, Chinese brands need to pay attention to the localization of products in the process of going overseas, and try to cooperate with local brand companies that understand the needs of local customers, so as to truly achieve brand localization.
Matteo, head of Rinnovabili, a well-known Italian sustainable development and new energy media, also said that he is very optimistic about the development of Chinese new energy companies in Europe, and that Chinese brands need to establish a healthy local ecology in the process of going overseas, actively dialogue with local customers, partners and suppliers, and constantly adjust brand strategies to find core user groups.
Ms. Ding Feng, Secretary General of the Overseas Committee of the Suqin Society and Founder of Boding International, said: "We believe that through continuous technological innovation and international cooperation, Chinese brands can provide more efficient and reliable clean energy solutions to customers around the world. We will also build a bridge of communication between the company and overseas media and the public through a variety of localized exchange activities."
Epilogue:The outstanding performance of Chinese new energy enterprises in Intersolar Europe not only demonstrates China's leading position in the field of photovoltaic technology, but also highlights the active role of Chinese enterprises in the global energy transition. We also hope to join hands with more domestic brands to jointly build the globalization of China's new energy industry!